If you are a pet lover and a social media fan then you will probably have spent quite a few hours pawing over (sorry) cute pics and videos of our furry friends. Some pets make it big because they are just so cute and others are co-stars to their famous owners. Here are some of the biggest and best celeb pets on Instagram and grabbing the headlines in the media:
Love them or hate them, there is no denying that the Kardashian family make the world a more interesting place. Kim’s Chihuahua (Princess) was one of the stars of the show and one of the big storylines involved Khloe’s dog Rocky getting neutered. Not really an experience most pooches would want to share with the world but there have to be some downsides of living with the Kardashians, right? If you ever wanted to find pet tags that are the height of fashion, just watch the Kardashians and their pets for inspiration! Alternatively, you can visit this site for some cool designs.
Obama dogs Bo and Sunny :
So famous, Bo and Sunny even have their very own wiki pages! The Portuguese water dogs are adorable and Bo is commonly referred to as the First Dog of the United States. Also allegedly name after Bo Diddley.
Miley Cyrus’ Piggy and Milky :
Miley is never too far from the headlines although she seems to be keeping a fairly low profile at the moment. The Wrecking Ball singer is no crowd follower so it was no surprise really when she went for the less obvious choice for a pet – a pig! After weeks and months pondering over a name she went for the very unique ‘Piggy’. Rumors that they have a pet frog called Kermit are as yet unconfirmed.
Miley also has a very cute white Pitbull that goes by the name of Milky. We can only imagine the lengths she went to name him but she literally has just swapped a letter out of her own name.
Lady Gaga’s Koji and Miss Asia :
Koji is quite the trendsetter, just like his owner. Often pictured in cute little outfits and a superstar pout, Koji is truly an A-list pet. Asia had several verified social media accounts and travels all around the world with the singer. Living life in the fast lane, they could probably do with a bit of advice on safe travels!
Duchess of Sussex’s Guy :
You might know her better as Meghan Markle but the Suits actress recently got hitched to a Prince and this seems to have made quite a few headlines. Meghan is now part of the Royal family but her pet Guy has always been a Royal, well a royal beagle anyway. Apparently, Meghan rescued Guy when he was just a few days away from getting put down; this is a real fairytale ending for Guy.
The Queen’s corgis were other famous Royal pets but sadly Willow, the last one passed away in April, so we’re not sure whether he got to meet Guy for a pet playdate or not.
Marnie the Dog :
Marnie doesn’t need famous owners because the gorgeous doggy has over 2 million followers on Instagram. You can even buy cute stuffed versions of Marnie who was rescued at the age of 11. Our favorite Marnie pic has got to be the Santa suit but the Insta star has an outfit for every occasion!
Venus – Two Face Cat :
We couldn’t leave out the felines, so the cat we choose to share with you is Venus, the unusual cat with a face of two different colors, split right down the center of her face.
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By now it’s no secret that Instagram influencers can help your brand take its social media game to the next level. According to a Mediakix study, in 2020 Instagram was the most important and most impactful channel for influencer marketing. And with over 1 billion monthly active users, 90% of who follow a business, it’s easy to see why.But another reason Instagram is great for influencer marketing is that it allows for a variety of content types. The platform offers different media formats and features that let influencers maximize their creativity and keep brand campaign content fresh.Let’s take a look at some content ideas to use in your brand’s collaboration with Instagram influencers, as well as the different media formats you can use to publish them.
Content ideas
If you spend a lot of time on Instagram, you’ve probably seen some of these at some point. And if you’re new to influencer marketing, these ideas might be new concepts for you. Either way, keep reading for some tips about how to use each of these ideas on Instagram.
Giveaways
Giveaways are a good way to kill two birds with one stone. First, the chance to win free stuff generates buzz about your products among your own followers and the influencer’s followers. Second, the rules of entry help you get a rapid influx of new followers.When hosting a giveaway with an influencer, make sure you account for both the influencer’s incentive and the prize. In addition to the free products you plan to give away, you’ll also have to compensate the influencer for their content creation. Depending on the influencer’s number of followers, you’ll have to pay them either free products or a monetary fee.Mommy blogger @demilucasblog hosting a giveaway with baby brand @velvaer_babycare. Source: Instagram.Normally, giveaways require participants to:Follow the brand and influencer
Like the giveaway post
Comment on the post, tagging a few friendsBy doing this, the influencer gets new followers and engagements (likes and comments) on their post. The brand gets new followers, although you could also repost the content to your profile and let participants enter there as well, thus bringing the engagements to your account, too.Just be warned that this follower growth may decline once the giveaway closes. People love the chance to win free stuff, so they’ll gladly follow you for the duration of the raffle. However, if your brand doesn’t really speak to them, they may simply unfollow you once they know they haven’t won.The best Instagram format for giveaways is the standard post. Posts are visible directly on the front tab of your profile, so they maximize the chance that people will enter the giveaway. Further, the comments feature enables you to use one of the many giveaway tools to help you choose a winner.
Unboxings
Unboxings are exactly what they sound like: send your product to an influencer, and let them unbox it for their followers! With unboxings, the audience’s perception of your brand totally depends on the influencer’s candid reaction. So with this type of content, it’s more important than ever to make sure you find influencers who align with your brand, its mission, values, and style.Unboxings show consumers how products look and work right out of the package. As the influencer opens the box right in front of them, there’s no perceived brand or manufacturer interference. For unboxings, you could use video or a mix of photos and video. If you want to use a mix of the two, Stories would be a good option.Remember that Stories disappear from public view after 24 hours. If you want to keep them visible for longer than that, add them to your highlights, which appear just beneath your profile’s bio.Plant e-commerce @bloomscape has a highlights section devoted to plant unboxings by various influencers.
Tutorials
A tutorial, or a demo, is any content that shows people how to do something. Depending on your sector, it could be a recipe, a DIY craft, a makeup look, or a life hack.Tutorials are a great way to have influencers show off your products in use. For tutorials, it’s a good idea to work with various influencers, so that each can put their own spin on your products. This way you don’t end up with repetitive content.Further, try to research your target audience’s pain points. What questions do they want to be answered? What problems do they want to be solved? If you know the answers to these questions, let the influencers know. This way, they can design demos that hopefully resolve some of the issues that your target audience is facing.Beauty brand @morphebrushes collaborates with lots of influencers for makeup tutorials. Here, @samuel.rayy shows followers how to use Morphe’s palette created in collaboration with stationery brand @lisafrank. Source: Instagram.On any social network, the best format for this type of content is video. On Instagram, that means you have a few options: video posts, Stories, Reels, or IGTV. Reels are limited to 15 seconds, and video posts to 1 minute. So these are only options if your tutorial is really short, like a quick life hack. If you need a bit more time, the best option is IGTV, which allows you up to 10 minutes of content and which can easily be accessed from a tab in your profile.In this photo, you can see that the IGTV tab is open on @morphebrushes’ Instagram profile. Source: Instagram.
Guides
Guides are another feature that Instagram offers. The main difference between Guides and the other formats is that guides are scrollable, and look more like regular website content. With guides, you can give attention to certain products or aspects of your brand with more space.Part of a guide by fashion e-commerce @asos. Notice the bookmark icon, which lets users add products to their Instagram Shopping wishlist.You can also tag products directly in the guide so users can see their name and price. And if people click the bookmark icon next to the product, it goes into their Instagram Shopping wishlist for easy purchasing later on.Guides are a good way to highlight collections of products or information about your services. You could use them to create shoppable lookbooks, holiday gift guides, recipe catalogs, and more!
Live Q&As
Instagram also has a live stream feature, which is useful for taking followers behind the scenes at important events, or for allowing them to ask questions in real-time. Live Q&As are a great way to promote your products with influencers.Followers get excited when they have a direct line of communication with their favorite influencer. What’s more, the experience makes them feel like an active participant in the conversation, instead of just a bystander browsing your branded content on Instagram.Again, like with unboxings, the influencer’s reaction is very important here. Choose influencers who are genuinely interested in your brand or sector. Make sure influencers have had ample time to get to know your products before hosting the Q&A. Answer any questions they may have before they attempt to answer questions for the audience.
Conclusion
These are just a few ideas to get you started, but with all Instagram has to offer, the sky’s the limit when it comes to content! Also, if you’re a bit stuck as to what type of content to publish, ask the influencers you reach out to for your campaign! As content creators, they’re technically the experts and may have fresh ideas you haven’t even considered.Read Also:Instagram Advertising For Beginners
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Instagram presets (or Lightroom presets) allow you to edit photos in a click of a button. More than that, you get a professional-quality edit. The best part of it all is that you can easily do it from your phone. There’s no need to transfer the images to your computer.In this article, we will talk about how Instagram presets are different from Instagram filters, how they work, and which ones are better to choose.
How is Instagram Presets Different from Instagram Filters?
In short, advanced Instagram presets work in a similar way that an Instagram filter would. The main difference is that the presets are more advanced.Once you apply an Instagram filter, you can’t customize it. You can only choose its strength as a whole. However, you can most definitely adjust Instagram presets. All of the settings are still available to you. You can see what the photographer has done and learn from it as well.Another huge difference is that professional photographers wouldn’t use Instagram filters. However, they either buy or create their own presets because that allows them to save tons of time.
How Does Instagram Presets Work?
To put it simply, Instagram presets copy preset settings that a professional photographer as created. Once you apply the preset, everything gets applied that the photographer would if he or she would have done for the images. So, the clarity, tone curve, split toning, shadows, whites, and all the other settings get applied.The best part is that you can still add your own settings if you want to. Hence, you are completely free to express your creativity. By adjusting exposure, you won’t mess up the tones of the image. You would only make the photo brighter or darker. If you don’t overdo it, you can add a nice personal touch to the photos after the presets are applied.
What Kind of Presets Should You Choose?
First of all, just check out the other people’s Instagram feeds and note what you like and don’t like. Do you find some presets too bland or too saturated? Are certain colors irritating you? A preset is a celebration of your style. It allows you to explore your own creativity. Hence, everything goes down to personal preference.Once you select the style you want, the preset is basically created for you. That’s why 123presets.store made sure to create many different ones. Hence, you can definitely choose the ones that fit your personality.However, there are a couple of things that you may want to pay attention to. For example, Minimal presets work best for lifestyle influencers, urban photographers, and people who love minimalism. Their main idea is to reduce the number of colors in the picture. That being said, if you are planning to take loads of photos in nature, there are better presets for you.Traveling photos look best with their country's presets. For example, 123presets.store has created multiple presets for specific cities. E.g., Santorini, Barcelona, Paris. Each of these presets have a certain vibe to them.
What to Pay Attention to While Choosing the Presets?
Ideally, after the presets are applied, you wouldn’t need to make any changes. However, it’s great that you have the option of shifting things around because then you can easily personalize the presets.Read the reviews. Many times people post their own images with the photos that have preset applied to them.Check how many presets variations you get with one preset. 123presets.store gives you multiple presets for a reason. You may shoot in different lighting conditions, but you will still want to keep the same style,Read Also:Will Instagram remove likes from posts in 2020?
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Is it possible for your brand to beat the brand new algorithm changes of Instagram?Well, if you asked this question during the reverse-chronological period of the platform, we could’ve answered it pretty easily. However, now, in the era of curated content feed, it’s not possible to find an apt reply to this question.Why?Unlike the previous updates, the new updates are all about skyrocketing the organic reach of a brand or an Instagram user.So, how to get more followers on IG quick?By beating the Instagram algorithm, of course. Here, in our guide, we have broken down how the Instagram algorithm works and the way to take care of it.Let’s get started!
The Working Procedure Of InstagramBefore we begin talking about the current stature of the Instagram algorithm, let’s turn back the clock to 2016. During this year, Instagram proclaimed that it will focus on “the moment you care the most about.”Hence, Facebook began prioritizing the “friends and family” while Instagram cared the most about fresh, timely posts relevant to your area of interest.Currently, the Instagram algorithm focuses on six aspects. These are -Timeliness: The recent posts will appear at the higher sections of the news feed rather than the older ones.
Interest: The type of content you generally look for after opening the homepage of the application.
Frequency: How often do you open Instagram? The higher your activity level is on the app, the better it will be for your posts.
Usage: The amount of time you spend on the application will also matter in the case of ranking your posts on the news feed.
Relationship: Content from the accounts you have talked or commented on will be prioritized over everything else.
Following: If you follow a massive number of people, it’ll be easier for you to see more posts on your newsfeed than anything else.Related Resource: Instagram Advertising For Beginners
Beating The Instagram Algorithm - An Informative Guide
Beating the Instagram algorithm will not be easy at all. However, if you keep following the below-mentioned tips, you’ll fare much better than you were doing before. Here’s what you need to know about it.Upload high-quality, unique content that’s relevant to your niche. Make sure to add as much information as possible while uploading a video. Add in-video captions to help people who’re watching the same without sound.
Focus on trending topics only. This way, it’ll be easier for you to attract people who are looking for these posts and prompt them to follow you. Make sure to follow your peers in your industry to find out the topics you want to talk about.
Use hashtags. Tags are important to beat the Instagram algorithm, and we cannot stress this enough. With them, you can appear at the top of the search results and ensure that the right people find you out.
Opt for infographics. The practice of adding normal images has become pretty bland in today’s Instagram. Hence, if you are considering delivering any information to your audience while maintaining the engagement status, make sure to opt for infographics.
Select a theme and stick to it. For example, if you are using the “red” color, make sure to include the same evenly to create a sense of uniformity. It’ll also look much more aesthetic than using different colors altogether.
Find the right time to post. Check when most of your target audience is coming online and upload your images during that period to increase the chance of interacting with others. In most cases, the time would be somewhere between 10 PM to 3 AM.
Include a call to action on each of your posts. It can be something a little supportive like “follow us to get more posts like this!” or, a more docile approach, “please DM us to learn more!”Related Resource: 6 Ways To Increase Real Instagram Followers Without Spending Money!
Final Thoughts
As mentioned before, beating the Instagram algorithm will not be an easy job. However, if you follow the rules we have explained, you will be able to perform much better than your rivals in the market.In any case, if you still have any queries, make sure to tell us all about it in the comment section. We’ll help you out in any way we can.Read Also:Picuki Reviews – Popular Instagram Editor & Viewer
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