Exploring The Different Types Of Digital Marketing Strategies

13 December 2018

Digital marketing is the process of marketing services and produces using digital technology with the primary aim of reaching out to the target audience. Although you might know this already, digital marketing isn’t restricted to the internet, hence can be done on any other digital medium including display advertising and mobile phones. Some of the most popularly used digital marketing methods include search engine marketing, search engine optimization, pay per click, social media marketing, and SMS marketing among others. This article explores the various types of digital marketing methods in use today.

Contents

1 1. Social Media Marketing:
2 2. Email Marketing:
3 3. Search Engine Optimization and Search Engine Marketing:
4 4. Content Marketing:
5 5. Influencer Marketing:
6 6. Mobile Advertising:

1. Social Media Marketing:

Social media marketing is the process of marketing/promoting services and products through social media. With billions of people logging into various social networking platforms in a day, social media has become a marketing haven for marketers. Popular networking platforms including Twitter, Facebook, Instagram, and LinkedIn have made it possible for marketers to target specific audiences. This has led to increased output and conversion of target audiences into potential and even loyal customers. LinkedIn, for example, is specially designed for B2B marketing while Instagram plays perfectly for the ‘visual’ business.

There are different approaches in which one can use to target audiences on social media. Facebook, for example, provides users with both free and paid advertising options, all of which can be profitable when appropriately implemented. Some understanding of social media marketing is however needed to make the most out of this strategy.

2. Email Marketing:

Email marketing is one of the most efficient and oldest types of digital marketing strategies in use to date. The best thing with email marketing is the fact that marketers get to communicate directly with their target audiences and customers, which again increases conversion rates. Email marketing is also known to build trust and customer loyalty, one of the reasons it has remained relevant to this date. There is however more to email marketing than merely sending a couple of promotional emails and newsletters to an emailing list.

A successful Email Marketing campaign begins by finding ids that are active and operational. One of the best ways to connect with your target audiences is on the professional social media handle. LinkedIn. Most brands and agencies understand that working with a credible Linkedin email finder can help them reach out to potential or prospective sales leads. This is something that software development agencies usually do a lot of. They can browse through designations on LinkedIn and ensure that their pitch is directly addressed to professionals that have decision-making abilities.

While you need to be really good at creating eye-catching and captivating emails, you still need to build a credible emailing list. This is among the toughest things an email marketer has to do to make the marketing campaign a success. Nonetheless, collecting email addresses through user subscriptions and having audiences sign up for newsletters, coupon codes, etc. are some of the credible ways to collect email addresses.

3. Search Engine Optimization and Search Engine Marketing:

Commonly known as SEO, search engine optimization is one of the popular digital marketing strategies today. SEO involves optimizing websites and pages for both search engines and organic visitors. Some of the key areas that marketers and website owners have to focus on when optimizing their sites include keyword research and analysis, link building, and the creation of unique and relevant content. Done correctly, an SEO campaign can see a page gaining higher ranks on Google, Bing, and other search engines, with the reward being increased exposure to the target audience. A properly executed SEO plan can see your page/business show up on the top pages of a search result.

Search engine marketing, SEM, involves taking on campaigns and strategies to increase traffic to a web page or site. It covers both SEO and PPC (pay-per-click) like this, whereby the web page received increased traffic through both unpaid and paid means.

4. Content Marketing:

Content marketing works very differently from other marketing strategies. It employs a strategic approach that mainly focuses on creating relevant, valuable, consistent, and informative content that is distributed to help attract, inform, and retain target audiences. Thanks to content marketing, the target audience can make an informative decision on a product/service, hence one of the best ways to drive profitable customer action. The content can be either in the form of text and articles published both on the site and blogs, video, and image content. It is also an ongoing process that involves creating fresh and unique content each time.

Although a marketing strategy, experts recommend creating content to promote the brand or product without necessarily asking the target audience to make a purchase. The content simply needs to be engaging and enriching to help viewers make the right decision on the product.

5. Influencer Marketing:

This is slowly becoming a popular marketing strategy today. As the name suggests, influencer marketing involves using industry experts or social media influencers to help market a product or brand. This could be a celebrity or another well-known person with thousands of followers on their social sites. All the individual needs to do is vouch for your brand, or simply promote your product on their social media pages. Most companies use these influencers to help give away discount codes, coupons, and prize draws. Influencer marketers mostly prefer using their Facebook profiles, YouTube Channels, and Instagram to promote the said product.

Although a short-term marketing strategy, influencer marketing can help drive more traffic to your site, a factor that can help increase conversions and sales.

6. Mobile Advertising:

With almost everyone owning a phone or at least a smartphone, mobile marketing is slowly taking shape. SMS marketing with SMS broadcast services and in-app advertising have become popular ways to promote products. Although you do not need a mailing list for in-app advertising, you certainly need one for SMS marketing. Many companies today use SMS marketing to send coupon codes, special offers, and even newsletters to their target audiences.

These are just but some of the popular digital marketing strategies in use today. Done correctly, some of these strategies can help your business grow while building a huge following. While you might be able to implement all these by yourself, it would be advisable to have an experienced professional handle all optimizations and marketing strategies. This way, you will be guaranteed better results and even have enough time on your hands to handle more serious business matters. Finding an expert in all these can however be an intimidating task. Thanks to the internet, you should be able to find a reputable and results-oriented company to help take care of all these. You can even invest in paid digital advertising strategies such as influencer marketing and pay-per-click to get a head start with increased traffic and visibility online.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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5 Tips for Creating a Successful Call to Action in Your Business Emails

Email marketing is an amazing digital marketing strategy to drive more sales and retain customers for a longer time. And every SEO reseller is using it in their strategy. It's among the most ROI-driven marketing practices that bring significant results when performed right.However, as we are moving towards a highly-digitized era where customers' inboxes are generally flooded with promotions, standing out becomes difficult.To entice your prospects to open your email and click on the CTA to take any action, you need to rethink how you have been performing it. You need to pay closer attention to details and improve it as your customers want to see them.In this article, we will have a look at the top five tips for creating a successful call to action in your email to drive maximum revenue. If you are just starting out, these tips will help you take the lead and grow your business. 1. Keep it real: For generating trust and improving the overall click-through rate, you need to keep everything real and not some sort of a gimmick or loaded with terms and conditions. Be very clear about what you are offering and what benefits the readers will get if they click on the button. For example, you can highlight text like there are no hidden charges, you pay what you see, and more like them.These types of text not only help you improve the call to action but also help you gain trust faster among your customers. This thing applies to every section of the email — be it the subject line, body text, or the main CTA, there should not be any misleading clickbait that will increase the bounce rate or unsubscribe rate. 2. Short and active: Ask your copywriter to draft every email in the active voice with very short and crisp sentences. It makes no sense in writing long lines or paragraphs and it has the main reason behind it. Many people check their emails on the go from their smartphones and if the email is lengthy, they might skip it save it to read later.However, as an average user receives a lot of emails a day, the probability of opening back the email is very low.That's why you should keep the email text as simple, and short as possible.However, make sure it's conveying the entire message that you want to present to the readers. You can keep the email body text within 100 - 150 words as it's easier to read and incite users to take the desired action. 3. FOMO works: Creating a sense of urgency using the fear of missing out technique works if you implement it correctly. No one wants to miss out on great deals especially when they need that product or services. You need to make your audience feel they will miss out on something really great if they don't take action right now. You can specify in bold text that it's a time-sensitive offer only or you can run a counter on the landing page.This technique will bring a higher CTR and will make your call to action more prompt and active participation. You will find a lot of free FOMO templates for creating your copy more exciting and click-worthy. 4. Use the right colors:This trick sounds ordinary but it brings extraordinary returns and improves the overall call to action of your business email. Pick the colors that reflect your brand and don't change the color theme frequently. Your readers should register a common theme so that when they will open your email, it will remind them of your brand.Apart from colors, don't overdo animations as they might load slower on some devices due to any reason. Keep the color scheme simple, attractive, and clutter-free. You can use email marketing tools and pick any premade campaigns if you are not into designing them. 5. Creativity: Smart creativity is the key when it comes to a successful call to action in your business emails. Be creative because you need to stand apart from the rest and attract your busy readers' attraction in a limited time span. You need to understand the fact that people's attention span is very limited and you need to make every aspect click-worthy without getting spammy.Instead of using a free stock image, ask your graphics team to create bespoke images that can match your custom offer and improve the CTA.Follow these simple steps for creating a successful call to action and drive more sales to your business. Email marketing is not hard and it can drive substantial results to your business strategies. If you are not into emails, it's the right time to get started and drive additional traffic and revenue to your business. Keep experimenting with different formats to check which works best for you. Read Also:Online Marketing: Selling Your Product And Services How to Integrate Email Marketing With SEO 3 Easy Ways to Grow Your Email List Best Way To Earn Passive Income In 2020: Email Marketing

Content Marketing Mistakes You Shouldn’t Be Making

By now, most people are aware of the value that a content marketing campaign brings to your business. Given the reach and convenience of the internet, most brands are bound to hop onto the content marketing bandwagon.The only problem here is that not everyone who hops onto trends completely understands them. Before you fully commit to a content marketing campaign, it’s important to know what you’re getting yourself into so you can avoid making catastrophic errors. Why Should I Consider Investing in Content Marketing?The first reason that content marketing is beneficial is that it significantly contributes to your return of investment (ROI).ROI can come in different forms, such as a customer subscription, better brand visibility, improved brand reputation, increased inbound traffic, and customer loyalty.Content marketing also helps establish your brand as an authority, so long as your content is of good quality. You can even become your niche’s primary source of information. When this happens, customers are more likely to remember your brand whenever they need a product or service that you offer.Finally, content marketing is a potent means to interact with your target audience (and your target demographic). Sharing content helps you build trust with your audience and it also acts as a means to extend your reach even further whenever your audience shares your content.Furthermore, frequent followers and readers eventually become actual customers.Content marketing is a useful method to bolster your business’ performance, but only if you utilize it properly. It’s not a silver bullet that’s going to solve all your marketing problems.Generally, your best course of action is to hire a content marketing agency to launch and implement your campaign properly, but for those who want to try their hand at doing their own content marketing, there are some mistakes that you need to avoid. Publishing Content Without a Goal in Mind:Whenever we publish content, it’s important to always have a goal in mind. You have to determine whether the goal of your content is to sell, generate leads, inform, or engage with your audience.Your goal will determine things about your content such as your call to action and tone (whether conversational, informative, or imperative). For example, if your content is meant to sell a product, it needs to sound friendly yet informative. A post that’s meant to engage with your audience is best written in a sincere, genuine tone. Failing to Utilize Paid Content Amplification: The internet is currently oversaturated and highly-competitive. Content brands are constantly vying to get their message on the feeds of prospective customers.The brand that gets relegated to the background is sure to lose out on customers, even if their product is superior to that of their competitor. Paid amplification helps your content reach your intended audience and they almost always produce quality leads. Consider the fact that even industry giants make use of paid content amplification.This means that you should do so as well if you want to stay relevant in your chosen industry. Forgoing the Use of Social Media Stories: Social media stories are mobile-viewed vertical videos and images that appear outside a user’s regular feed and last only 24 hours. Storytelling will be the key to distributing your content successfully. Stories are perfect for building emotional connections with your audience because they are more casual and are mostly used as a medium for real-time engagement.Stories also have a natural progression. This means that users can arrange their content to be more cohesive to viewers. Stories also allow users to enable their viewers to react to the story, while also helps users determine the type of content that viewers want. Limiting Your Content Form: In today’s market, text and image content alone will not differentiate you from your competitors especially when you consider that users are gradually shifting away from written content because of the increasing popularity of video content, podcasts, and infographics. This is especially true considering how these types of content are also searchable on major search engines.It’s important to invest in other content channels in order to maximize your reach. This also allows your users to choose how they consume your content. The best part about this is that you don’t necessarily have to generate new content in order to fill these channels.In fact, you can repurpose written content and simply change the channel they’re published on. An old blog post can serve as your framework for your video and audio content. Your users will appreciate the variety of your content and this variation will also help improve your website’s SEO ranking. Ignoring Data Analysis:Successful content marketing is not just based on artistic taste and content popularity. It is also heavily influenced by data. Running an analysis of your campaign’s performance grants brands the insight needed to make informed decisions regarding content.The numbers will help you determine which approach is better for a particular demographic. This also allows users to correct a wrong approach.For example, if you’ve discovered that most of your users are active at a certain time, then use that data to determine the best time to publish your content. Simply ignoring the data will not only rob you of the traffic you would have gotten otherwise, but it will also convey that you’re indifferent to your audience, which will eventually spell the failure of your campaign. Content marketing is a boon to business owners because it grants them the ability to grow their businesses quickly. It requires a lot of work and experience to get it right the first time, but since you’re posting your content on the internet, it essentially means that as long as your website is up, your content will continue to do its job. Whether your content becomes effective or not depends on whether you do things correctly.Read Also:4 points to consider when creating a Great Content Marketing Strategy Crucial Role of Content Marketing in Local Business Required Content Marketing for Your E-Commerce Know Why Content Marketing Is Important For SEO

5 Traditional Marketing Techniques That Still Work

It is the age of digital marketing but that doesn’t mean businesses should abandon traditional methods of promoting their products or services. While many people seem permanently attached to their smartphones, some people choose not to be constantly connected. Since these people may still be interested in what you have to offer, you will need to reach them through traditional marketing techniques. Digital and traditional strategies can work well together. Let’s discuss some of the old-school techniques which continue to bring in business. 5 Traditional Marketing Techniques That Still Work: 1. Neon Signs: Signage is still an excellent form of promotion and neon signs are still impactful. They are vibrant and highly visible even from a distance, yet inexpensive. This is especially helpful for small or new businesses that need lots of exposure but don’t have a huge marketing budget. Neon signs can be made in almost any shape and size so they can be used for logos, words, or anything else you may have in mind. These signs are easy to set up and they last a long time. They are great for bars, gaming lounges, tattoo parlors, and other fun, edgy businesses. 2. Billboards: Billboards are another convenient way to get your message across using visuals. The 2017 Nielsen Poster Advertising Study provides evidence that customers still respond to this traditional marketing technique. They are perfect for communicating evergreen content to large numbers of potential customers over an extended period of time. People driving along the highway or other busy streets can’t help but notice a large compelling image or carefully crafted word. Since many people take the same route every day, they will see your message frequently. If you have a product with mass appeal, billboards should be used in conjunction with your digital marketing efforts. 3. Direct Mail: Email marketing is a key part of many digital marketing strategies but you shouldn’t neglect traditional direct mail. In fact, it’s making a comeback, so you may want to prepare hard copies of your catalogs. Emails often end up in the spam folder or get ignored or deleted because people get so many of them. Direct mail is on the decline so recipients are more likely to open an envelope that comes to their home. It also seems more personal than email and is more likely to get a response. Direct Mailing Services may also bring a greater return on investment. If you're interested in direct mailing, you should take a look at this EDDM guide. 5. Flyers and Brochures: If you have a brick-and-mortar business like a store or a restaurant, don’t underestimate the power of handing out flyers and brochures. Brochures help you to share lots of information about your products or services in a tangible form. Flyers, on the other hand, are an excellent way to notify people about sales or offer special discounts. These handouts also allow representatives of your business to interact with potential customers and answer their questions. 6. Telemarketing: Don’t dismiss the idea of cold-calling in the 21st century. Research suggests calls have conversion rates of between 30 to 50%, making them one of the most effective marketing solutions. Calls were found to last almost 16 times longer than a website interaction so this traditional marketing technique should not be dismissed. Telemarketing is especially helpful in the B2B sector where you can properly segment your markets. It’s also great if you’re looking to upsell current customers or clients. Random calls will not have high conversion rates so you need to do your research and have a strategy before you pick up the phone.It’s easy to think that you should focus solely on digital marketing. However, some of the best promotion strategies involve both modern and traditional marketing efforts. Neon signs, billboards, direct mail, flyers and brochures, and telemarketing can all work well depending on your locale and target market.Read Also:Signs Your Traditional Marketing Campaign Is Working Digital Marketing: Utilize Facebook To Support Your Hospitality Business Why Every Business Needs Digital Marketing