8 Social Media Tips for Your Business

03 April 2019

Advancements in technology have influenced the way people live and interact with one another. The world has now become a global village with the improvement in telecommunications networks and the growth of Internet connectivity in many parts of the world.

People can access information from all parts of the world with a click of the mouse. The improvement in telecommunications have eased business operations and opened new markets for business. Many successful companies have turned to online marketing to reach various target markets.

There are various methods of online marketing that any business should know to maximize profits. Social media marketing is a powerful online marketing strategy that is helping businesses to sell their brands to many people.

Contents

1 Here are a couple of effective social media tips for your business:

Here are a couple of effective social media tips for your business:

1. Conduct thorough research:

You need to know the online microenvironment of your business to post an engaging social media content. Some of the critical information you need to have included: your competitors, who are your customers, and what social media platforms do your customers and competitors use. Finding the answers to these questions will help to do social media monitoring for your brand and identify the differences with your competitors.

2. Identify the right platforms to use:

There are various social media platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, and many others. As a business person, you need to identify the right channels to reach your target audience. You need to identify at least three channels to use to make use of the available time and resources you have.

3. Work on how to craft an engaging content:

You need to plan how your content will look like after deciding on the platforms for your marketing. Your content should be tailored according to your business’s core marketing strategy. Some of the critical factors to consider in the plan including the objective of the company and the budgets you have set aside for social media marketing. You also need to craft the posting schedule to ensure content reaches your audience at the right time.

4. Create quality content:

Create engaging content that will attract the customers to know what your business is offering. Do not just post for the sake of it. Ensure that your titles, captions, are interesting, videos are of high quality to capture the attention of your target audience.

5. Connect with your audience:

Build your relations with customers by engaging them in your posts. Comments likes and answers to your customers’ questions will help to build a positive relationship with your customers.

6. Search for influencer:

You should look for social media influencers who will talk positively about your business’s products. You can also hire a brand ambassador to promote your products in their networks. Influencers and brand ambassadors help in the marketing of your products across their networks since some followers will be willing to try the product.

7. Monitor the effectiveness of the channels:

Evaluate the performance of the marketing channels by measuring the impact over a specified time frame. Make adjustments where necessary and keep learning. Technology is evolving, and you need to make sure that you are up to date with the current technological trends.

8. Work with a Professional Social Media Agency

Between creating the best creative strategy, deciding on the copy, improving branding, and businesses might find their hands full. If businesses want to spend in the form of ads, they should look to take help from specialized social media companies Dubai. A professional and successful agency always has at its disposal, a team of designers, copywriters, and PPC experts, which can help with maximum returns from social media.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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15 Inspiring Christmas Social Media Post Ideas

Christmas is the season of e-commerce and social media! With Christmas coming soon, it's a good idea to plan your brand-new Christmas social media campaign. So in this blog post, we're going to list 15 inspirational Christmas social media post ideas based on actual life posts and images from other businesses they’ve successfully connected with their audiences using social media over the holiday season.Christmas Social Media Post Ideas:Do you have a Christmas social media post, or do you want to make one? If so, you can use these ideas to help make your holiday posts successful.1. Christmas greetingsIf you want to spread the holiday cheer on social media, this is a great way to do it. You can post a happy holiday greeting and include some of your best seasonal images. Your followers will love seeing their favorite things all wrapped up in festive paper.2. GiveawaysGiveaways are always popular with consumers, but they are even better when you create them yourself. You can create a giveaway for complimentary products or services, such as free shipping or discounted goods.In addition, you can offer other benefits like discounts or coupons for future purchases from your store or website. You can also give away gift cards through social media platforms like Facebook and Instagram.3. Celebrate a successPosting a celebratory image on social media is one of the simplest ways to show your followers that something good has happened in your life. This could be anything from getting approved for a new loan to finding a new job or opening up a new business venture. The possibilities are endless!4. New products/servicesChristmas is the perfect time to launch new products and services, especially if they're related to your business. You can also use this opportunity to promote discounts on existing products or services.5. Spotlight your customersFor example, you could post a video of an employee talking about their experience as a customer or even share a few photos of an employee enjoying one of your products at home. This will encourage people to follow you on social media and engage with you.6. Festive images and workspacesChristmas is all about the Christmas spirit! Use this opportunity to create some festive images that express that feeling in unique ways, such as by using different filters or making them look like they are being projected onto a wall in front of an audience – this could even be done with a video!7. Show Your Holiday Staff Party on Instagram Stories!Instagram Stories is the most excellent platform to do so if you want to promote your festive mood. It's just like Snapchat but with less drama. Your followers will love seeing the crazy costumes you're wearing while they're still in bed.8. Gift ideas for clients, friends, and familyWhy not go all out if you want to make a lasting impact on everyone this Christmas? Give them something to show your concern for them. It could be a fantastic gift for their kids or a book full of photos from your trip abroad. Whatever it is, make sure it's something they'll appreciate!9. Seasonal recipesThis is tricky because it's challenging to find seasonal recipes but simple enough. If you want your recipe to show up on social media, make sure it's easy enough for people to follow along with step-by-step instructions so they can stay aware of the process.10. Holiday office decorations and festivitiesShow off your holiday spirit with a holiday office decorations post. Share photos of office spaces decked with garlands, wreaths, and trees. Include a quote or link to your favorite Christmas songs to start the party. Let people know that you're excited about this season's festivities!11. Share Holiday RecipesIf you love cooking and baking during the holidays, share your best recipes with readers on social media. If you need to get recipes to share, use this opportunity to offer tips on making the best treats for holiday celebrations. Your readers will appreciate it!12. Holiday discounts and offersRemember other ways you can save money during the holidays! Share coupons for discounts at local shops or restaurants and deals on holiday gifts from online retailers like Amazon. This will ensure everyone gets what they need without spending too much money on unnecessary items.13. Ask a question about the holidays.Suppose you're looking for an easy way to connect with your followers and engage them during the holiday season; ask a question about the holidays.For example, "What should I do this year?" or "What would you like to see more of on Instagram?" Keep it light and fun, and ensure you include a link to your Instagram account so people can check out your answers later.14. Wishlist from your company or employeesIf you're looking for an easy way to connect with your followers and engage them during the holiday season, create a list of things they can wish for this year. Include links to videos, photos, and other content they can use to inspire or motivate when creating their wishes list.You can also use this opportunity to promote any upcoming events or promotions in your organization by sharing them on social media platforms like Facebook, Twitter, or Instagram.15. Get creative with some Christmas decor.Consider some of these ideas if you're looking for a way to make your social media posts stand out this holiday season.Don't be afraid to get creative with your holiday decor. This can include anything from adding lights to your home or tree to creating your decorations (like this tutorial).Use photography to showcase the season's beauty in your posts. If you have them, you can also try taking a photo of yourself or your family members wearing their Christmas sweaters and hats!Summing UpPlease feel free to use these ideas or your variation to make the most of your Christmas social media marketing efforts.Read Also:5 Steps to Building an Influencer Marketing CampaignBest Ways to Get more From Your Outreach CampaignWhy Would The Data For A Search Network Campaign Show Conversions But No View-through Conversions?

How to Use Pinterest for Business

Pinterest is one of the most popular social media platforms that widely makes use of images. The site it full of amazing photos and you could be wondering how you can use it to promote your brand. Here are some tips on how to use Pinterest for business. 1. Add Save Button to Your Website If you would like your visitors to act, you must allow them to do so with a lot of ease. When you add a save button to your site, people will be able to pin your content with a single click. This will take place even if you have not installed the Pinterest browser. It will significantly increase the number od content that pinners save from your website. If you choose the automatic buttons, there will be a clickable Pinterest save button on all the images that are on your site. You can also use hover buttons that only appear when a person hovers the mouse over the images. The last option is to add the Pinterest save button to a particular image on your website. 2. Pin Consistency Pinners suggest that you pin at least one thing every day especially during the peak season. For most U.S-based brands, the peak times are in the evenings and over the weekend. The other element that Pinterest highlight to be crucial is consistency. In case you want to post huge number of posts during the week, it is good to divide them up so that you can post a few each day instead of posting all of them at once. If you want to create pins that will coincide with an upcoming event, season, or holiday, be careful to start posting them approximately 45 days in advance. 3. Pay Attention to Great Visuals Pinterest is a largely visual platform and hence you have no choice but to create high-quality imagery. Make sure you have clear, well-composed, and well-lit photos. In case you lack the skills, the time or the tools to create the images by yourself, we have thousands of stock photography sites that have high-quality photos that you can use. Think of the most creative ways of showcasing your brand and products visually. From recent studies on the performance of 50,000 pins that are promoted, Pinterest discovered that lifestyle images tend to outperform the product images. For example, style and fashion pins displaying products that were in real life use had 30% more clickthrough and 170% higher rates of checkout that the ones that were showing the product alone. 4. Don’t Neglect the Words Yes, Pinterest is a highly visual medium but you cannot create serious engagements with great visuals alone. Make good use of the description field by telling viewers what they will exactly get by clicking through the linked content that is on your website. Use relevant keywords so that your pins can appear in the search. However, do this in a helpful and natural manner and don’t practice keyword stuffing. 5. Use Rich Pins Where Appropriate The term rich pins refer to enhanced pins that utilize metadata that is pulled from your website to offer additional information on what pinners will get by clicking on a certain pin. You can find Rich Pins for articles, products, recipes, and apps. Therefore, you will get them for almost all the content you would like to pin or expecting other users to pin from your site. 6. Go Social Pinterest is a social network and not a billboard. Therefore, people will not engage with your pins unless you get engaged yourself. Follow accounts or board from the non-competitive but relevant brands within your niche. Be keen to actively like and also engage with pins that are related to your industry. You may also involve your brand evangelists and employees. You can invite these individuals to contribute to your Pinterest group boards. 7. Improve Results by Using Analytics Pinterest analytics offers critical insights about the kind of content that performs well on your network. Therefore, you may tweak and advance your Pinterest for business outcome over time. You will be able to observe the most popular pins and the ones that drive the highest amount of traffic. You can focus on the specific metrics that are particular to your specific business. You will also view the boards where your pins are included in and this will help you to understand how people are thinking about your products and business. You will get some new ideas on the best way to position your efforts on Pinterest. You will also get some tips on the interests and demographics of people who are interacting with your pins. It will give you valuable insights that will assist you to precisely target your strategy to the right audience. 8. Try the Pinterest Promoted Pins Pinterest ads or promoted pins is an excellent way to allow more people to see your pins. It also helps in creating new exposure to your brand. Promoted pins can give you an exposure that go beyond the payment you make. To know a promoted pin on interest, you will find the word ‘promoted’ below it. However, when a pinner saves the promoted on their personal board, it will become the regular organic pin. Therefore, it strips off the promotional label. 9. Make the Pins More Accessible Pinterest is highly super-visual and relies heavily on images to establish meaning and context. Therefore, users who have low visibility, certain disabilities, or need screen-readers will struggle to use this platform. Therefore, you have to pay more focus on the text. You can use several strategies to make your pins more accessible. It is a good thing to connect with a long list of members from your target audience. Your primary goal should be to make your content accessible to all users. One strategy would be to add context through the descriptions. You can also use strong typography and incorporate color contrasts. Lastly, make sure that you use large texts so that people with visual problems can read with a lot of ease. This article should have answered your questions on how to use Pinterest for business.Read Also:9 Ways To Use Pinterest To Promote Your E-Commerce Store How To Market Your Personal Injury Law Firm On Pinterest

Best 5 Instagram Marketing Tools You Should Be Using

No one would like to be left behind and it is undoubted that business has to be on social media. You may be off Twitter and Facebook but are you on Instagram? Instagram is not for photographers and teens only because it has Instagram marketing tools that will help your business grow. There is so much going around on Instagram and you do not want to waste time learning this platform. Use this write-up to learn more about its tools. 5 Instagram Marketing Tools : 1. Social insight : Social insight is among Instagram marketing tools which run a deep analysis of the account. It is easy to follow the engagement, interactions, and growth of the account. The main feature helps you estimate the required posting time and gain data on followers. You can also see info on average engagement. Additionally, this is more than a business account as this feature allows you to connect with others and compare their analytics. This is a promising tool that business owners use. 2. Repost : Repost is one of the most essential Instagram tools for sharing user-generated content. When you do this, you show customers that you are appreciating them and their opinion. This tool is easy to use because you just need to click and share content while acknowledging the creator. This tool enables you to bookmark videos and photos you would like to report. It becomes possible to find photos by typing the username or hashtag and reposting by one button. This tool contributes to strengthening business relations with clients. 3. Instagram business blog : Of late, Instagram has announced the launching of the business blog. This tool will be used as a resource for business so as to contribute to other companies’ success. According to Gramlike, you need to visit the blog to get the required info on the offers of this tool. You need to keep updated with news from the company and learn the way this tool is effectively used. Also, try finding out what other accounts of businesses are doing. Statistics of Instagram marketing show that forty-eight percent of brands have accounts and this includes almost all top one hundred brands. This indicates that Instagram competition is fierce and you need all the Instagram marketing tools to be on top. Nobody knows Instagram better than Instagram. 4. Boomerang : Boomerang is yet another tool for video creation that appeals to the audience. Possessing a strategy that develops involves engaging the audience in the best way. You have to speak their language. According to liquid creativity, videos of the boomerang are a crucial section of the language. You can use it for purposes of filming videos on one second. The nice thing is that you do not need so much time as there is no need of audio. There is no need of working on dialogues. Capture the best moments behind scenes and make interesting videos about the product. A second can always be the difference. 5. Later : A free plan is available. It provides thirty posts per month, one user, and one social profile. This is one of the Instagram marketing tools called the Linkin bio that makes it easy to shop Instagram feed. The Linkin bio is a landing page resembling Instagram feed and displays posts as clickable images. It is possible to access videos, photos, and accounts in later and have several media libraries; therefore, you do not have to share videos and photos with team members and Instagram accounts. It becomes possible to manage several accounts in the business plans. You can just have managers in teams to approve content and contributors and team members submitting media. Conclusion : It is fortunate to note that Instagram has edited its stance when it comes to Instagram marketing tools when it comes to scheduling. You will realize that these tools supporting scheduling also support direct Instagram publishing, and others help in boosting presence on social media.Read Also :5 Marketing Tips To Help Grow Your Business On Instagram Getting Familiar With The Types Of Instagram Contests Why Every Business Needs Digital Marketing

8 Social Media Tips for Your Business