Should You Hire a Digital Marketing Agency?

19 April 2017

You could have the most astounding business, offering the most elite products or service, but if your consumers cannot find you, how will they experience what you have to offer? Digital marketing is the latest way of marketing your business. Why? Because more than 3 billion people in the world use the internet.

Digital marketing agencies specialise in online strategies to get your website found. They use paid searches, search engine optimisation (SEO), the creation of content and social media in order to drive more traffic to your website. More traffic means more purchases, more customers and more revenue.

But why do you need a digital marketing agency? You have a pretty savvy marketing assistant promoting your company, that’s enough right? No, not if you want to beat your competitors. Search engines such as Google are always changing how they rank and who should be placed higher. This makes optimisation ever-changing. Social media’s are constantly modernising algorithms and changing features.

In a continually changing and fast-paced digital world, it can be hard to keep up with digital marketing strategies, as well as run your business. You want to be the best in your game right? You want maximum profits and up-to-date strategies. Here is how a creative digital marketing agency can do this for you.

SEO

If someone is looking for something online, where is the first place they will go? Search engines. The most popular being Google, receiving over 3 billion online searches on a daily basis. If your website isn’t created to work well in a Google search, it’s going to be very difficult for people to find you.

SEO is an organic way to gain traffic because you’re not paying for it; you are just optimizing your site to rank higher on search engines. Keyword placement and gaining backlinks to your site are the main ways a digital marketing agency will SEO your website, but with ever-changing Google Algorithms, it requires consistent updating.

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Social media

A digital marketing agency also provides social media management. Knowing what social media platforms are best for your company is one thing, but being able to use them effectively to successfully promote a campaign is another.

If utilised correctly, social media is a great way to stay connected with customers, reach out to new customers and let people know exactly what your business is doing. Social networking is a powerful tool with 2.34 billion social media users worldwide.

Knowing how to encourage people to share your content on social media can make your business visible to thousands of the sharers’ friends that may not have ever seen your products or services otherwise. There’s specific do’s and don’ts to a social media campaign and accidently doing some of the don’ts could have detrimental effects on your business’ reputation.

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Content

Writing content for digital marketing has to be done in a certain way. You may think it’s good to be creative with your content writing detailed descriptions and drop-intros to hook and engage your readers. However, if you don’t optimise it to the web, you won’t have any readers to hook.

It is not about cramming content with keywords, but about using them in the correct way to keep the quality and creative content, but also publish and promote your content well. Digital marketing agencies write all of your on-site and off-site content in an optimised way.

They create the right content for your correct audience for you through research of keywords used by your consumers and exploration of what your competitors are doing to make sure you are always number 1.

A digital marketing agency is a helping hand in promoting your business the way you know it deserves to be. They have the advantage of knowing their way around the complex digital world so that they can make sure your business is recognised, promoted and established in the digital marketing world.

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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6 reasons your content is not ranking well on Google

Having a comprehensive strategy based on the content is pivotal when it comes to content marketing. The Montreal Digital Agency is one of the top agencies where the amazing articles, infographics, and the case studies are done in a much more effective way. The content is something that drives the tone as you set it to gain the attention of the audiences. When it comes to the ranking of the content on Google, there are various strategies that are to be maintained for a better result. If the ranking is poor then apparently your content will not exist in the list overall. If you are an interested content marketing person, you must be wondering about how to fix the trouble of what happens or why the ranking drops? Well, to make your idea sharper and keener we will suggest some points for better content marketing. There are certain strategies you need to keep in mind while you are pushing your content on Google. Understand you’re potential to write better optimized content One major reason for the content not getting a proper rank is that you are competing with or against some sort of saturated verticals. The importance of the keyword research for the content strategy must be focused based on the underserved niches or some sort of keywords which has high volume or title ranking. The ideal way of creating content is by focusing on the Bitcoin which is going to face more competition based on a scale other than the topics. You are targeting only high ranking keywords The content may not get good engagement if you are only targeting highly competitive keywords. As per the recent conditions of Google, they are going to review all the thousands of content and will keep the unique ones, alone on the pages. The keyword stuffed contents will be gone forever. What is important right now is to bring on table certain unique content which will have the necessary keyword as per the requirement to get it ranked. You may not have done On-Site SEO To market, the content using the right keyword must be present. Like for example, you are writing on ‘a restaurant’ and you have stuffed your content with ‘restaurant cleanings’ will never work. Also you require optimizing the content based on the high quality using various optimization ways. You may not have used enough Backlinks To market content is not at all easy. You need to do research and use the search engine ranking processes which are the best indicator for your website’s trustworthiness and authority. The essential good link profiles are majorly SEO optimized. You haven’t yet Optimised you SERP snippet SERP Snippet is title and meta-description which is highly displayed for each of the searches. You need to optimize your content for each search result. If 3% of the click is increased, believe the fact that is done through this process. Your content lags behind to match the user requirement If you are writing a blog or an article, using diverse small business tools with a hope that the content will rank well. If your content is not found do not think that it is irrelevant or bad. No! It is because the user is looking for something else. You need to optimize your content and do strong research before you are writing anything on any topic. If you start with the idea of offering a complete guide to the user, then your content will surely get some views if optimized well. By periodic revisit to your website, the search results for the important keywords do increase the demand for the content. It is better to always revamp and add new things or update your content with new concepts and ideas. Never over-optimize your content or use unlikely links for gaining more audiences. There were plenty of reasons why a website or content doesn’t work. It is likely to audit every Google Adwords planner to find high traffic and low competing keywords for a proper rank on the first or second page based on your target keywords. Make your content useful with necessary inclusions for a better result! Read Also:4 Points To Consider When Creating A Great Content Marketing Strategy Today Know Why Content Marketing Is Important For SEO Why Email Marketing Is The BEST Digital Marketing Outreach In Singapore

Best Way To Earn Passive Income In 2020: Email Marketing

If you’ve done it well enough and offered something of value for free, then a bunch of people will opt-in. Now you have their email address and contact info and you can follow up with them for the end of time or until they unsubscribe.So, its important to give out some sort of free gift that you give to people in order to get their email. Okay. Emails- All You Need to Know: So what is your free gift, what are some things that work, really? Free ebooks. I'm sure you've seen those: “download our free report on __” For example, the eBook that I was circulating as a free gift was – “The 11 questions to change your life”.And then if people liked it (in a lot of cases they did), they want more and I give them an offer from my best Journal course, so there you know after they got it all they can get my best Journal course. So this is a very simple, opt-in I put 11 questions down and I give it away for emails (Shopify product research). Now, this right here has brought in probably ten thousand email addresses and, people have moved or they've unsubscribed or I’ve deleted them.Like I talked about earlier, but just from this little book right here I was able to generate a lot of income. Now I have their contact. So whenever I have a new video out, I know that they're interested in self-growth. So maybe if it's a self-growth video, I'll shoot it out to them. Or maybe if it's like a new offer I have, I'll shoot it out to them. Checklist: So anything like this, which is sort of like a free book and I say its more of a checklist, which is the second thing that works really well - you can do a checklist. I know some big entrepreneurs who were like to get the free YouTube checklist. Okay, like the five things to grow your YouTube channel get for free.Checklist and you take their email through email marketing and then you send it to them and it's all automated. Another thing that I'm a big fan of its free membership sites and. For instance, I’ve had one in my Facebook Community for YouTube entrepreneurs. It's pinned in the description there. And so it's like a gear list, a list of stuff you use or a quick start guide and the goal with your free report or your free opt-in or your baits is to get people immediate results.A good question to ask yourself is, what's like something that your audience could take action on open and get immediate results on in like 10 minutes. So you don't want your free report to be like an entire book, right? Authors will say get my first chapter for free, you don't want your free report to be like just mega long, although it is a strategy, I'm not a fan of it. If I get a free gift, I want it to be immediate action.So here is like gear favorites for it and conveniently these are all affiliate links, which is also cool, because even if they don't buy anything from me, down the road and they still get some good info if they want to buy something for themselves. Well, I make a commission on this. So that's a cool way you can cross-pollinate your income streams.I’ve built a multitude of free gifts and distributed them to my subscribers through click funnels something that they can do in 10 minutes or look at in 10 minutes, something that you can put together super quick even in like a Pages document or a Word document or a Google Document and just export it to a PDF. But don't spend too much time on this, the goal is to just get something up that you can start giving away to people to collect their emails through the email marketing. Best Way To Earn Passive Income: Email Marketing Lastly, when it comes to email marketing is for you to have multiple lists. This is because people have different interests. The people who are interested in YouTube, they're not guaranteed to be interested in personal development, for example.They're not, into maybe saving and investing and so if you talk about multiple things on your Channel, blog or your brand you want to segment your list as much as possible. Okay, so just try to narrow it down to people who like tennis or people who like golf or people who like swimming if you have a sports club or something like that, because of the tennis people are getting swimming tips. They're going to unsubscribe.They're going to get pissed off and that makes sense because you signed up for tennis not swimming. So as much as possible whatever that is in your business, try and segment your list as much as possible. And so that's why I have 20 lists of them have 300 people and some of them have 6000 people.Read Also:Pittsburgh Sportsbook Is Now Available At Parx Casino In Bensalem, PA 3 Top Tips to Keep Your Eyes Healthy

7 Proven Marketing Tactics to Increase your ROI in 2018

The digital marketing landscape has become more diversified than ever in 2018 because consumers are generating their own content and marketers are searching for more ways to create product awareness and interest. Since the digital space is highly competitive, marketers are ready to do whatever they can for gaining a competitive advantage. However, instead of dipping your hand in all the pies, it is best if you use marketing strategies that are bound to increase your ROI in the form of more leads, higher traffic, increased conversion, and sales. In a nutshell, you want to use tactics that add something to your bottom line.Listed below are 7 of those marketing tactics that do exactly that and can be used to boost profits in 2018: Tactic 1: Instagram Ads After Facebook, Instagram has become the newest force in social media. Just like Facebook Sponsored Posts and Twitter’s Promoted Tweets have given results, Instagram Ads can also be immensely powerful. They are like digital chameleons because they are able to blend in with the audience’s feed for increasing awareness and driving traffic to your website. While the demographics of the social network is similar to that of Facebook, Instagram has distinguished itself with a greater level of engagement and creativity and gives you exposure to the right audience. Tactic 2: Reviews The online reputation of a business can be hugely influenced by customer reviews. Businesses with no reviews, no recent reviews or with negative ones are at a significant disadvantage as opposed to their competition. As a matter of fact, more than 80% of people have stated that their buying decisions are influenced by negative customer reviews. Thus, it is essential for every business to get positive customer reviews and should also respond to them in a timely manner. Positive reviews can be showcased on the website and on social media and negative reviews can be addressed before they go viral. Improving the customer review score boosts SEO ranking and improves online reputation. The best way to get reviews from your customers is by contacting them directly. By using a tool called GMass, you can email all of your customers at one time asking them to write a review of their experience. They would be more likely to write a review if they are already online checking their emails than having to remember to write one after they got home from their shopping trip. Tactic 3: Evergreen Content This is content that stays relevant and interesting for a long time, regardless of any cultural change. This can include industry resources, tutorials, tips, and product reviews. While this usually refers to white papers and blog content, evergreen content can also be used for video content, infographics, and email marketing. Tactic 4: Crowdsourced Content Yes, the statement ‘content is king’ might be getting old, but it remains true still. Content remains very powerful in today’s competitive market and can turn the tide for a business. The problem is that turning out heaps of creative and useful content requires lots of resources and time. Therefore, it is not surprising to see a new trend emerge; businesses have begun to collaborate and crowdsource because this allows them to get access to meaningful and relevant content. By soliciting ideas from others, a business is able to get the best quality content and save a ton of its valuable time without making any compromises on quality. With crowdsourcing, you leave the idea and word generation to someone else, mostly in your industry. This enables a business to get insights it may not have come up on its own. Also, using this content allows you to reach a greater audience because the ones who created the content will also share it out.Read also: Improve Your Local SEO Via Content Marketing Tactic 5: Retargeting Ads You just checked out an amazing new camera on Amazon and now when you visit Facebook, YouTube or any other website, you can see ads about cameras. This is a feature of Google Adwords and ad serving networks of other search engines, which is called retargeting or remarketing. When you check a business’s website, they can serve you with relevant and interesting ads wherever you go. Marketers are thrilled with this tactic whereas customers feel a bit creeped out. The best part? Your business already knows what the customer is looking for and targeting them with similar products will actually bring them back to you. Tactic 6: Video Content Marketing Traditionally, video marketing for dispersing content was termed unfeasible and getting an ROI from the video was quite difficult. However, this is the era of smartphones that have spectacular cameras and video streaming services that show you videos in just a few taps. This means that now the benefits of video content marketing can go beyond its cost. Every business needs to use video for product launches, Vlogs, tutorials, and tips because they provide value to the viewers. Videos allow a business to use humor, appeal to emotion and aid apprehension for relating to your customers in a better way. The same cannot be achieved with a written blog. Tactic 7: Custom Landing Pages Simply put, landing pages are webpages describing a piece of content, which require users to enter their information to unlock the said content. It is regarded as a lead capture tool because you want to be able to convert the readers into leads and customers when they go over your content. Otherwise, it is only a waste of time and resources. Landing pages linked from an email or blog should be connected to digital marketing content. Also, the featured content can be an eBook, white paper or anything else, but it has to be valuable enough for people to give their contact info.Using these 7 proven marketing tactics will help a business in increasing its ROI in 2018 effectively.Read also:Building a Brand for Your Small Business Avoid these 5 Mistakes before Starting an SEO Influence Marketing Tool to Move from Local to Global Market How to Write and Design an Article that Attracts New Customers to Your Business

Should You Hire a Digital Marketing Agency?

SEO

Social media

Content

Some Powerful Attributes that a Website Must Have in its Content

The New Wave: Conquer Gen Z with Effective Marketing

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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6 reasons your content is not ranking well on Google

Best Way To Earn Passive Income In 2020: Email Marketing

7 Proven Marketing Tactics to Increase your ROI in 2018

Should You Hire a Digital Marketing Agency?

SEO

Social media

Content

Share this Article

Some Powerful Attributes that a Website Must Have in its Content

The New Wave: Conquer Gen Z with Effective Marketing

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply Cancel reply

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Follow Us

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