Google Maps Marketing: Guides on How to Boost Brand Advantage

15 May 2017

If you own a local business which serves clients at a particular address, you must seize the rare opportunity to gain a customer’s attention through using the essential local guide on cellular.

The location of an individual is the basis of ⅓ of mobile online searches, according to Search Engine Land. That’s why in general, local online searches are growing 50% faster than general mobile online searches.

Google Maps Marketing is the process of using the functions of Google Maps to make businesses easier to find. Even though it is very useful for large enterprises, it is even more essential for smaller firms.

The primary objective of Google Maps marketing is to attain the highest ranking possible in the listings of the local business page on Google Maps related to the Google search engine results pages.

Make sure to optimize the business listings, and the citations should be precise

One way to make your business easier to find on Google Maps is to go to Google My Business and have a listing for your company. It is a listing that will show up when someone looks at the search and maps results.

Google makes sure that the information you give about your company should be accurate. Google identifies your online business location and provides your listings in its results based on the presence and reliability of NAP or Name, Address, and Phone number.

You need to be very careful while providing information about your business. Provide the address, including the floor number and the street. It should appear precisely the same on your website and other directories.

Reach for customer reviews

As soon as you attain the right fundamentals, you should request the clients to leave a review. According to the study done by Search Engine Land, 72% of customers said that good reviews made them trust a local enterprise more.

The hindrance is that most consumers are more likely to post their negative online experiences rather than positive ones. The first step is to remind and encourage your customers how easy it is to provide a review on their mobile devices. You can also embed Google reviews on your website in order to motivate your audience to leave more positive feedback on your business.

Second is your need to remain on top of the reviews, with appointed customer service people in place. It is a good thing that the Google My Business dashboard enables you to view all of the recent studies efficiently and respond to them quickly.

Paid marketing method: Google Maps Ads and Local search ads

Google has previously tried ads inside maps and pressed AdWords location extensions. Google also launched new types of local search advertisements. The newly released Google Maps Ads can drive base traffic to your physical store.

But marketers and entrepreneurs should know that paid advertisements cannot cover all your organic marketing efforts since they can only intensify them. You also need to know that Google decided to display only two ads on top of the organic search results.

The results depend on the past behavior of the user and other signals which make sure that the ad spots tend to be full of relevant listings.

Another excellent feature that you can obtain from the ad is an in-store promotion. It is an area to expand promotions and discounts, attract potential customers nearby and promote visits to your store.

Search ads can produce three kinds of clicks and a perfect way to determine the triumph of your campaigns.

Mobile clicks-to-call – This mobile clicks-to-call are valuable leads, and it is up to your client’s representatives to convert them.
Get direction – It can specify how well the advertisements are driving traffic to your store.
Get location details – It is a good signal of interest in your business.

The newest Google Map ads are still rolling out to local companies. Soon enough, you can have access to them. An excellent feature is an offline map to help your clients save energy for their batteries while getting into the location.

Takeaway

Google Maps is probably one of the most useful apps by Google. Many Gold Coast and Sydney SEO experts suggest that it is better to begin your marketing on Maps by enhancing your Google My Business listings and asking consumers to leave a review to increase local guide results. And, the Google Maps Ads should roll out to AdWords account very soon.

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Mashum Mollah

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What’s a Good USB Cable?

The use of USB Cable (Universal Serial Bus) has dramatically increased ever since the evolution of cable chargers and file transmission from one gadget to another. It was developed in the late 1990s as a mere connector between computers and external electronic devices. Since then, USB has long been a fundamental power tool for data transmissions, such as songs files, video, photos, and charging of devices and peripheral connections.If you have been using USB cables for a long time now, you probably noticed that the majority of them are not created equally. What does that mean? One USB cable charges your phone pretty quickly than the other. When all USB cables look quite the same, it’s hard to distinguish which is good.No need to worry, you’re on the right page. Below are things you need to know to help you identify a good USB cable. Importance of a Good USB Cable: It is essential to choose the right USB cable. It creates an impact on the charging process and data transmission of your gadget. If you opt for cheap ones — which come at a cheap price, too — it may result in possible safety risks. We don’t want to ruin our devices because of some low-quality USB cords, don’t we?The interference plug is not sturdy. It is prone to damage because of overcharging, especially if it is used for a longer period of time. This may lead to future dangers. Therefore, it is of huge importance to know what comprises a good USB cable. Lower Gauge Charges Faster: Gauge is the wire thickness of a USB cord; when a gauge is higher, the wire is thinner and charges your device slower. This is something we want to avoid. If you’re looking for a good USB cable, then the gauge is one of the things you need to consider.=Thick gauge lessens electrical resistance and enables a better electron flow, thus charges your device fast. Moreover, your USB cable length can affect the charging speed of your device. Short and cheap cords may quickly charge your phone or whatever device you have, while longer ones may take longer. Types of USB Cord: Generally, there are different specific USB cable types. These are the following:Type A - This comes in a rectangular shape and is often seen in media players, computers, televisions, and DC charging cords. Type B - This type of USB cable has a connector on the other side which is plugged into external devices, just like with the right angle pin header for a PCB. Type B cables have two sub-types: the micro and the mini. These three have the same functionality but differs in socket shape design.Mini-USB - The standard for early portable devices. You can hardly see them today. However, some devices still use this like PlayStation controllers and MP3 players. Micro-USB - The more recent standard for several mobile devices, including tablets, smartphones, and video game consoles. They are slowly fading in the industry due to the introduction of the Type-C.Type C - This type enables the user for a reverse plug. You can plug your USB cable regardless of what direction, if it is in the negative or positive way without having to worry the cable is upside down.sourceAppearance: Take note of the entire package detail carefully. You need to remember that, the thicker the gauge is, the higher the strength of tensile is, and the power output is much larger, as well. The entire body cord does not easily get hot, and the thick gauge is perfect for inner copper protection. Texture: You can already tell if the USB cable is of great quality or not by knowing its texture through touch. Soft and smooth cable texture means the cable has excellent quality. Hard texture ones are often in low-quality. Also, storing your USB cable will be easier if it is soft and flexible. Connection: High-quality USB cables are durable, condensed, soft and the insulation layer is tightly mounted with wire harness. Cheap cables are easy to identify as they are not neatly and properly made. Copper Core: A great USB cable comes in the thick and premium quality copper core. Charging of your device will be more stable and efficient since authentic copper core enhances data transmission and charging. Since it is difficult to look for a good copper core as it is mounted inside the USB cable, choose a thick and heavy cable in this sense. Similar to how people look for sourceMaterial: Speaking of material, there are surely tons of materials being utilized in the market for USB cables. Some manufacturers often used TPE, nylon, metal weaving, or PVC.TPE - A type of material that is made of plastic and has a good amount of toughness and flexibility. TPE can be recycled, hence it is environment-friendly. Today, smartphone manufacturers who originally used USB cables for charging, still use this type of material. Nylon - This is a special kind of material used for USB cables. It enhances the peripheral tension of the cord and ensures that the inner copper core is protected against external pressures. Nylon material is pretty strong and durable and has a polished look. PVC - This is by far the most commonly used material for USB cables. It is non-inflammable, durable, external factor resistance, and great stability. But, TPE material aces in terms of appearance and better performance because of its outer coating material.Which is Better, 28/28 or 28/24 Gauge? One of the things you need to take note when looking for a good USB cable is its charging and data wires. With 28/28 gauge, the cord is using 28 AWG for both charging and data. By the way, AWG stands for American Wire Gauge, a standardized abbreviation used by manufacturers of electronics.Now, going back, a 28/28 gauge is will charge your device slowly, which is in total contrast of 28/24 — thanks to the power of 24 AWG — as it can manage 2 amp power. The 28/28 gauge can only handle a maximum of 500 mAh which is considered to be slow charging compared to the 28/24.As explained previously, if the amp (ampere) is higher, the electricity flow to your device is also higher. Hence, your device will charge quicker as it receives a higher flow of electricity. So, whenever you plan to look for a cord, always choose a USB cable with 28/24 gauge Conclusion: There are times we often opt for something cheaper, just because it look and perform the same way with expensive ones. Just like when it comes to buying USB cables. The market offers tons and they all look and work similarly, not knowing if each is made with high-quality materials. If you want something that lasts longer, and you get more than what you are paying for, then be meticulous and look for a good USB cable. The things listed above will surely help you out.Read Also:How Does Fibre Optic Technology Work Top 5 Electronics Gadgets To Buy From Amazon USEaseUS Data Recovery Wizard Free, The Best Free Software For Data Recovery

What is a CMOS camera?

A lot has been written about CMOS digital cameras. However, debates have arisen about the merits and demerits between CCD and CMOS digital cameras. The arguments continue and people have not come up with a conclusion. Nonetheless, it is not surprising that they have not come up with a definite answer since everyone has their preferences. Markets and technologies change with time influencing prices and technical feasibility. There are different imager applications, and they have different and evolving requirements. Some applications work better with CMOS imagers while some work better with CCDs, but this does not mean that one does not outperform the other. CCD and CMOS image sensors : With the advent of social media, today, everyone is buying a digital camera. Every digital camera has CCD or CMOS sensor to convert light into electric signals, but even though these sensors serve the same purpose, they have some differences which affect the camera prices and the quality of the image produced. CCD (charged coupling devices) was used in pioneer cameras for image conversion from to digital pixels from analog signals of light. Due to the manufacturing process used, conversion occurs in the chip, and this reduces distortion by creating high-quality sensors that produce clear images. Nonetheless, since they need a unique manufacturing process, they end up being pricier than the CMOS.On the other hand, to transmit a charge through traditional wires, CMOS (Complementary Metal Oxide Semiconductor) utilize transistors for each pixel. Since each pixel is treated individually, flexibility is guaranteed. The CMOS is made through traditional manufacturing processes just like creating microchips making them easier to produce and cheaper than CCD sensors. They are the reason digital cameras are more affordable.CCD sensors are different from CMOS sensors since, with their low nose or grain, they create high-quality images. However, CMOS also create high-quality images but with high noise or grain. At the right exposure, more light is required for CMOS to produce images with low noise but CCD sensors have more elevated light sensitivity. Nonetheless, this does not imply that CMOS sensors have utmost inferiority to CCD sensors since unlike CMOS that was invented some years ago, CCD sensors have been used in digital cameras for a long time and the technology used has been advanced over the years. CMOS sensors are also gradually being advanced and they will soon catch-up and match up with CCD sensors in terms of revolution and entire quality.With the assurance of higher integration for smaller components and lower power consumption CMOS designers focus on adapting it for the highest volume image sensor application in the world, mobile phones. Designers have invested a lot to develop and fine-tune CMOS images and manufacturing processes. Due to this investment, image quality has greatly improved, and pixel sizes have even reduced. Considering the high volume consumers and line scan imagers, CMOS imagers outperform CCDs based on almost each performance parameter imaginable. Comparison between CMOS and CCDs : CMOS outperform CCDs, machine noise and speed being the key parameters. Conversion of signals from single charge to analog charge and finally to analog signals is different in CCDs and CMOS. CMOS ‘data path is highly parallel in area and line sensor imagers. This causes low bandwidth in each amplifier. By the time they reach the interface between the imagers and the off-chip circuitry, the data path bottleneck, CMOS are firmly ingrained in the digital domain. Conversely, due to their high speed, the output channels in CCDs are more parallel, but they cannot match up the parallelism in COSMOS imagers. Hence, every CCD imager possesses a high bandwidth causing high noise. Nevertheless, CMOS imagers, owing to their high speed, can be designed to lower noise, unlike high-speed CCDs.Besides the performance differences between CCD and CMOS imagers, businessmen also focus on value. It is difficult to value the cost of pictures, but leverage could be used as a great value indicator. Currently, the images in the market are cheaper than custom imagers regardless of whether they are CMOS or CCD imagers. If you need to customize the imager, compared to CMOS imagers, it is less expensive to develop custom CCD. Developing CMOS imagers is pricier because the sub-micron used are deeper and more expensive. The circuitry needed to design CMOS is also higher, and even though this makes better performing custom CMOS imagers, CCD’s value proposition is still more favorable. Final thoughts on CCDs and CMOS : Currently, CCD cameras have higher quality images with higher resolution but CMOS technology is being advanced day by day, and due to its longer battery life and cheaper manufacturing methods, it is bound to capture and even overtake CCD cameras. Some years to come, CMOS will become the norm of digital cameras until new technology comes up.Read Also :5 Ways Camera Monitoring System Will Enhance Vehicle Safety 6 Coolest Uses For Drones Today

9 Tools To Test If Your Website Is Mobile Friendly

Nowadays mobile traffic has extended as more and more people are using mobile devices to access the internet. And their choice of searching required information on Google ranking websites has also increased because of their mobile-friendliness. Hence to maintain such wide users is essential to develop and provide a fully functioning mobile-friendly website regardless of the screen size or device they are using.Before moving ahead it is important to understand what exactly we mean when we say a website is mobile-friendly and what Mobile Friendly Test is?Website mobile-friendliness is the overall performance of a website on mobile devices that provides a quality experience to mobile users. Thus enhancing website performance on any mobile is crucial because mobile device usage is growing day by day. Checking mobile friendliness without any assistance is difficult. That is why Google has introduced search calculation guidelines. With the help of this, it becomes easier to find out how user-friendly your website is and whether it is easily accessible or not.Mobile-Friendly Test is a special tool that helps to see how friendly your website is operating on different devices. It allows you to easily carry out a mobile site test and tells a website’s score in terms of its performance on all mobile devices. The test score will enable you to have an idea of whether your website is providing a good mobile user experience or not. It also says that the website falls into the mobile-friendly category and shows good results in the mobile-friendly test.With the help of this test, you will also get specific instructions on what on your site needs to be updated, fixed, or modified to make it work better on all mobiles.Making the site fast and good only on desktop but slow and not so good on mobile will not only lead to poor ranking but also to reduced traffic which ultimately causes less revenue. By making a website mobile-friendly, you will not only please your users, but you can also remarkably improve your search engine ranking by appearing higher in search engine positions.Google search calculation parameter has been confirmed as a part of the overall ranking criteria. This is a set of factors provided by Google that help in determining how convenient your site’s mobile version is to users.Previously Google has put a fine on sites that offer a poor experience to mobile users and gives much importance to the websites that take relatively less time to load and look good on all mobile devices. The more quickly you make your site mobile-friendly and ensure that Google recognizes it, the faster it can be ranked applicable by Google.However, testing your site on mobile devices can be time-consuming and expensive due to the availability of a large number of different mobile devices. But there is a way out of that. There are Mobile-friendly testing tools available online that measure how adaptive a website appears on mobile. Most of these tools can suggest ways to make your websites look better and faster on mobile. They also suggest needed adjustments in particular areas. The testing score will also give you an idea of your website's appearance on mobile and its performance for mobile users.Nine Best 9 Tools To Test If Your Website is Mobile FriendlyHere we will discuss 9 such tools that can give you a brief about your website's mobile-friendliness.1. Google Mobile-Friendly TestThis is the most popular and easy-to-use mobile-friendly tester. This tool is developed and managed by Google. You just need to put your website URL and this tool will analyze your site on mobile. It helps you find out issues that prevent your site from appearing in the google searches on mobile.If your site is mobile-friendly and meets google standards it gives you a green signal. And in case it does not pass the test and fails it announces it as not mobile-friendly.This tool tells you if Google sees your page as mobile-friendly or not. If it says "no" then the page will be set down in the mobile search results and approve similar pages from other sites that are mobile-friendly.2. MobiReadyMobiReady is a very innovative and useful website testing tool that shows how a particular page appears on different mobiles. You can see how your site performs on multiple sizes of mobile devices at once. It compares your sites against popular websites and gives specific recommendations of areas you need to do well and need improvement to climb up.This tool also provides a detailed report of scores between 0 and 5 with 5 being the highest. The higher the score the more the web page is capable of performing and giving a great user experience on any mobile device. A low score indicates that the webpage is slow to load having components that can break the quality user experience.3. W3C Mobile OK CheckerThe World Wide Web Consortium (W3C) works to develop web standards. They have a handy mobile checker that provides specific recommendations on how to make your site more mobile-friendly and lets you know what changes need to be done. You don't require any special skills to use this tool. You just simply need to enter your URL address and a series of tests will be run on your website to determine how mobile-friendly it is. After completion of the test, you will get detailed information and analysis of your site whether it is low, medium, or severely critical. This helps in making necessary changes to improve the mobile-friendliness of your site.4. Page speed insightUse Google’s page speed insight tools to test the speed of your website for both mobile and desktop. It helps in providing specific recommendations to increase your website speed on different devices. It shows screenshots of how your website looks on mobile and desktop as well as gives you speed scores for both mobile and desktop as well. analyzing your website in PageSpeed Insights will give you a detailed analysis of what needs to be fixed and things that have already been done correctly.5. Google AMP testing tool AMP means Accelerated Mobile Pages. This tool is developed by Google with the goal to make fast-loading pages that look good on mobile devices and deliver the best possible mobile experience to its users. In today's time having mobile-friendly websites is very important for your online presence. Using the AMP testing tool you can check the validity of an AMP page. This test will also enable you to create mobile-optimized content to load instantly on all devices no matter what type of mobile devices you are using. It also finds out issues related to AMP that are preventing your site's appearance in search results.6. Google TestMySiteSpeed matters in ranking no matter how fast your site is on the desktop. If the site speed is slow on mobile it may affect your ranking position. TestMySite is a mobile testing tool from Google that analyzes how fast a website is on mobile and it also provides ways to make the site faster and enhance users' mobile site experience. With the help of this tool, you can see the load time of your site on mobile. It also generates a personalized report to each audience with all major and minor details and also tells the next step to be followed.7. Varvy Mobile SEOVarvy Mobile SEO ( Search Engine Optimization) is one of the most simple and useful mobile-friendly mobile SEO testing tools.It will test your site and help to know whether it is mobile-friendly and is complying with Google guidelines and SEO practices or not.This tool is simple to use, you just need to enter your URL and Varvy will provide you with helpful insights like page load quickly, the right security and accessibility, paid links, a page displaying well on mobile, and many more. Additionally, it gives recommendations of what is exactly wrong and what adjustments are needed to be done 8. RankWatchRankWatch is a simple tool to check the mobile-friendliness of your website. It provides descriptive information on whether the site is mobile-friendly or not, it also provides you with precise rankings of your website in popular search engines like Google, Bing, etc. Testing with RankWatch will give you the page score of your website. You can easily get the result containing information about the mobile viewport, its content, the size of text and links, and whether the buttons on the website are mobile-friendly or not.9. LambdaTest’s mobile-friendly checkerLambdaTest is one the most widely used tools to test a website's mobile-friendliness. It offers you an extremely handy mobile site test that allows you to check the friendliness of your mobile device. It helps you to assess your website's friendliness on a cloud of more than 3000 real devices, browsers, and operating systems on a wide range of different resolutions.Using the LambdaTest platform you can test and debug your mobile website on multiple mobile handsets of different screen sizes connected to a live mobile network in different locations. Once you run your website mobile test you will be able to see how your website is performing on a mobile device. After completion, it generates a website performance report that helps in identifying underlying issues affecting your website's performance. Hence helping you in making the required changes. Additionally, it provides you with the feature of recording the entire test session in a single video and capturing screenshots so the other team members can get access to the entire test session easily.Moreover, LambdaTest’s LT Browser helps you to view your mobile testing of websites on different preinstalled mobile device viewports. LT Browser is a developer-friendly browser that is more powerful than the default Android and iOS browsers and helps you debug and test any mobile website flawlessly. Read Also:Understanding The Role Of SEO In B2B Digital Marketing: Optimising Your Website For Success Interactive Website Tools: Exploring Strategies For Engagement And Conversion What Are Piracy Websites? | Top 10 Pirated Websites In The World

Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

Some Powerful Attributes that a Website Must Have in its Content

Factory Refurbished Laptops: Why Would You Buy New?

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Mashum Mollah

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What’s a Good USB Cable?

What is a CMOS camera?

9 Tools To Test If Your Website Is Mobile Friendly

Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

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Some Powerful Attributes that a Website Must Have in its Content

Factory Refurbished Laptops: Why Would You Buy New?

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