It is very important for all homeowners to maintain the home basements, kitchen, bathroom and rooftop areas free from the leakage related problems. Professional waterproofing contractors can also help by providing a permanent waterproofing solution by getting the right mechanism installed. However, the cost for this task depends greatly on the degree of external and internal waterproofing required. Waterproofing can be done for kitchens, bathrooms, basements and also for rooftops, to keep these areas dry, in spite of the fluctuations of weather.
Symptoms that indicate that waterproofing is required
There are some common signs and symptoms that indicate that waterproofing is required. The possible signs and symptoms are listed below:
Wet basement
Leaking walls
Unusual odor
Damp room
Presence of mildew and fungus
Putrefying furniture
Presence of pests and insects
Fine cracks in the walls and floor basement areas
Existence of an inner curve or an outer bulge on the walls
A single symptom or a combination of most of these cases points out that the particular zone needs immediate waterproofing to last longer. Proper waterproofing service would help the homeowner to get rid of the dampness, fungus, odor, cracks, etc. and would help in protecting the health of the family members.
How to choose the right waterproofing contractor?
If you are planning on getting waterproofing service done for your home, get in touch with the right contractor to prevent wastage of money, time and energy.
Check if the company provides services for areas like terrace, walls, sunshades, skirting areas, bathroom walls, kitchen sink areas, ceilings, etc.
Check if the company has expertise in providing treatment for the swimming pool areas, water tanks, sunken areas, etc.
Find out if the company is a certified company and whether it provides a service guarantee to the customers.
Find out the charges that are required for completing the task along with the time frame within which the contractor will finish the work.
Search for the company’s rating, customer reviews, experience and complaints before hiring the company.
Search if the company has consumer helpline for queries, complaints, and grievances.
Check if the company is equipped with the right kind of tools and employees who can handle any problem related to waterproofing.
There are many waterproofing agencies listed on the internet, so more information can also be found out on their websites. Customers can always compare the price before they assign the task of waterproofing to a particular company.
Benefits of waterproofing:
Waterproofing increases the shelf life of the property by reducing the costs of recurrent maintenance and repair.
Waterproofing increases the resale value of the property by maintaining the exterior look for a long time.
Protects the property from leakage, and seepage problems and the excess moisture from building up.
Waterproofing saves post-construction mental stress, time, and money if it is done in the new house.
Waterproofing protects the rooftop from external influences such as rain and snow.
Waterproofing facilitates both old and new constructions:
With the rising demand for the waterproofing service, there are many companies that provide a range of different waterproofing products and services to solve the diverse needs and requirements of the customers. Waterproofing can be of various types such as
Cementitious waterproofing
Liquid waterproofing membrane
Bituminous coating
Bituminous membrane
Polyurethane liquid membrane
Each of these types of waterproofing has different advantages and uses. Therefore, one must get in touch with experienced waterproofing contractors for getting the best solution for the property.
Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.
In today's hyper-connected world, consumers are constantly bombarded with advertisements across multiple channels. To effectively engage your target audience, it's essential to adopt a multi-channel marketing strategy that integrates various touchpoints.One channel that should not be overlooked in this approach is digital out-of-home (DOOH) advertising. With its unique ability to captivate consumers in public spaces, DOOH offers several compelling reasons why it should be an integral part of your multi-channel marketing strategy.Extended Reach and Increased Visibility:DOOH advertising provides an opportunity to expand your brand's reach beyond the confines of online and traditional media. By leveraging strategically placed digital displays in high-traffic areas such as shopping malls, airports, and transit stations, you can expose your brand to a larger audience.Unlike other advertising channels that are limited to specific devices or platforms, DOOH has the advantage of reaching consumers when they are outside their homes, making it an effective way to generate brand awareness and increase visibility.According to a study conducted by Nielsen, DOOH advertising has the potential to reach 90% of the population in some markets (1). By including DOOH in your multi-channel marketing strategy, you can tap into this vast audience and ensure that your brand message reaches a diverse range of consumers.Targeted and Contextual Messaging:DOOH advertising allows for highly targeted and contextual messaging, enabling you to deliver relevant content to specific audiences. DOOH networks often provide advanced targeting capabilities based on factors such as location, time of day, and audience demographics. This level of granularity allows you to tailor your messaging to resonate with the specific audience present at a given location, enhancing the relevance and effectiveness of your campaigns.For example, a sports apparel brand can display ads promoting its latest collection near gyms or sports facilities, targeting fitness enthusiasts. Similarly, a cosmetics brand can showcase its products in high-end shopping districts to attract its desired demographic. By leveraging the targeting capabilities of DOOH, you can ensure that your message reaches the right people at the right time and place.Seamless Integration with Digital Channels:DOOH advertising seamlessly complements your digital marketing efforts by bridging the gap between offline and online channels. With the rise of technologies like near-field communication (NFC), QR codes, and mobile integrations, DOOH campaigns can drive engagement by encouraging consumers to interact with your brand through their smartphones.For instance, a DOOH ad can display a QR code that leads consumers to a landing page or a mobile app where they can learn more about the product, make a purchase, or participate in a contest. By integrating DOOH with digital channels, you create a cohesive brand experience and increase the chances of converting offline interactions into online actions, ultimately driving customer engagement and conversions.Enhanced Creativity and Engagement:DOOH advertising offers unparalleled opportunities for creativity and audience engagement. With dynamic digital displays, you can deliver captivating and visually appealing content that captures attention and leaves a lasting impression. The ability to incorporate motion, animation, and high-resolution visuals enables you to tell compelling stories and convey your brand's message effectively.Moreover, DOOH campaigns can incorporate interactive elements such as touchscreens, motion sensors, and augmented reality (AR), enabling consumers to actively engage with your brand. These interactive experiences foster deeper connections, increase brand recall, and encourage social sharing, amplifying the impact of your marketing efforts.For example, an automotive brand can create an interactive DOOH display where passersby can virtually customize the features of a car and visualize it in real time. This hands-on experience not only generates excitement but also allows potential customers to interact with the brand in a memorable and engaging way.Measurable and Data-Driven Insights:Like other digital channels, DOOH advertising provides valuable data and insights that can inform your marketing strategies. Metrics such as impressions, dwell time, and interactions can be tracked and analyzed to gauge the effectiveness of your campaigns. By leveraging these insights, you can optimize your DOOH messaging, make data-driven decisions, and allocate resources more effectively.In addition to these basic metrics, DOOH can leverage advanced technologies for even more granular data. For instance, facial recognition technology can provide demographic information about the audience, allowing you to gauge the composition and characteristics of the viewers. This data-driven approach helps you understand your audience better, refine your targeting, and tailor your messaging to maximize engagement and conversions.Unique Brand Experiences:DOOH allows you to create unique and memorable brand experiences that are difficult to replicate through other channels. Whether it's a large-scale projection, a digital billboard takeover, or a stunning interactive display, DOOH enables you to captivate audiences and differentiate your brand from competitors. By providing immersive and innovative experiences, you can create a strong emotional connection with consumers, ultimately driving brand loyalty and advocacy.For example, a fashion brand can collaborate with an artist to create a mesmerizing digital art installation that showcases their latest collection. This visually striking display not only attracts attention but also associates the brand with creativity and innovation, leaving a lasting impression on viewers.In conclusion, digital out-of-home advertising should be an integral component of your multi-channel marketing strategy. By incorporating DOOH into your overall marketing mix, you can expand your brand's reach, deliver targeted messaging, seamlessly integrate with digital channels, foster engagement, gather valuable data, and create unique brand experiences.By leveraging the power of DOOH alongside other marketing channels, you can maximize the impact of your campaigns and effectively engage with your target audience in both offline and online environments.Read Also:What is a Digital Marketing Agency and What Can It Do For You?This Is Why Social Media Is Essential in the B2B Sales Process5 Benefits of Digitalization in Marketing
CRM software (or customer relationship management software) refers to technology that companies use to manage and analyze customer data and interactions. By using CRM software, companies hope to improve customer relationships, increase sales, and increase customer retention.If you’re starting a new business or have an established company and want to see your sales increase (and who doesn’t?) then integrating a CRM software might be just the ticket.
The perfect sales tool
The value of CRM software can often be misinterpreted. Often, employees may perceive the adoption of CRM software as a way to police their activities as opposed to an invaluable piece of software that will help them meet their sales quotas. CRM software will allow your team to consolidate all customer data into one easy-to-access and read section. From contact information to communication history, everything is one easy location. This makes serving customers easier and faster.
How will automated CRM software help my business grow?
New technology means new ways to promote further and grow your business, and automated CRM software is no exception to the rule. An automated customer relationship management system is all about making it easier to manage customer interactions. By doing this, you will notice that you will be saving tons of time on collecting information since all that will already be stored within the CRM platform.When you’re dealing with customers and attempting to make a sale, the last thing you want to do is a waste of time. If you’re forced to exchange information between sales reps and scramble to find information, your customers (either current or prospective) are likely to get frustrated. Using CRM software streamlines your connection to your customers by making sure that every authorized user within the company has access to the same information, all in one place and all at the same time. Knowing other people have access also helps encourage more active input by employees about any new conversations or interactions with a customer.Automated CRM software can help automate some of the more tedious tasks, like adding form submissions to lead lists. This will free up your employees for more hands-on tasks.
Integrations with automated CRM software
While automated CRM software can do things like automatically record and store email, phone interactions and even social media interactions, the automation possibilities don’t stop there. If you automate your sales with Spiro's CRM, you will get the benefit of the program guiding your sales team through the sales process, offering suggestions for further actions, like creating contacts or reminders and automatically highlight inconsistencies in the pipeline. This will mean less wasted more, more successful sales, and more accurate reports.
SalesForce Automation
You can further expand the functionality of your CRM software with SFA tools. When SFA tools are integrated with a CRM platform, they can help make it easier to navigate the sales process and offer improvements. SFA will help track every interaction with a customer, which helps make sure that your marketing efforts are optimized for the best possible results. This will help streamline sales operations by allowing SFA tools to monitor the entire sales funnel.Read Also:Top 10 Features To Have In Marketing Automation Platforms
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Excerpt: Delivering email campaigns that perform exceedingly well requires effort and email audits help you get closer to better ROIs. Read on!So half of the year has gone by smoothly (well, almost), your brand’s making money, your workflows are automated, and your email marketing campaigns are doing well. Wait, yes, pause at the last part of the sentence. Are they really performing optimally?To get a clear understanding of the efficacy of your email marketing campaigns, no matter how great and well-automated they might be in your perspective, you NEED to run audits twice or thrice every twelve months.If you meet an email marketer over drinks, they will probably have a lot to say about their KPIs and how the click-throughs are not making the cut. So how can one ensure that their email marketing efforts don’t go down the drain? The answer is quite simple indeed: execute email marketing audits to unveil your strengths and weaknesses, areas of improvement, and those that are doing just fine.In the blog that follows, we will delve into the different kinds of email marketing audits that one can conduct and ways to go about executing them. Let’s get cracking!The Kinds of Email Marketing Audits That One Can ConductIn simple terms, an email marketing audit is a deep analysis of the various factors that contribute to the success of an email campaign so that you know what’s working and the areas that need to be tweaked.The following are some kinds of email audits that you can carry out; each of them focuses on different facets of the email.1. Email Content & Design Marketing Performance AuditOne of the most common kinds of audits, here you delve into your various KPIs (CTR, CTOR, etc.) to get a holistic understanding of the email campaign’s performance. The aspects that you need to look out for are:Subject line: Try to keep them personalized, crystal clear, non-sales, and within the range of 40-45 characters, optimized for mobile viewing. Please steer clear of spammy words such as “earn quick money” or basically anything that sounds too good to be true.Preheader text: It should be related to the subject line, albeit not repetitive.Header: First impressions are often long-lasting; cliched though that may sound, it does hold some weight. The header text next to your logo should be noticeable, clear, and in alignment with the brand ethos.Email copy: Grammatical errors and typos are a major turn-off. No wonder brands invest in the best copywriters to churn out good copy, even in the age of AI! Keep it crisp, clean and deliver maximum value in minimum words.CTA: The Call to Action buttons are the ones that can make or break the ROIs. Keep the design and text in tandem with the brand guidelines, easy to spot and click, devoid of broken links that lead nowhere!Graphics: When crafting an HTML or interactive email, ensure that the graphics render well across devices and the visual hierarchy is maintained.Conversions & Engagement rates: This is the litmus test of your email campaign. Are your emails good and engaging enough to keep subscribers interested, or are there more hits than misses? The KPIs should spill the beans on this one.2. Email accessibility auditWhen crafting your emails, if one overlooks the critical aspect of disability, you might fail to foster inclusivity with your campaigns, thereby risking losing the patronage of your subscribers. Keeping email accessibility in mind is absolutely essential, and is something that all email marketers should perpetually strive for.Ensure that there is no sensory overload for those with visual disabilities by keeping a simple and clean email layout.For those living with tactile difficulties, make the CTA buttons larger to ensure greater clickability and visibility across a range of devices.Remember to check for alt text in images to simplify things for users deploying the services of a screen reader.3. Deliverability AuditYou might have the best of Salesforce email templates (or Hubspot; whatever rocks your boat) and check all the above aspects, but if your email campaigns fail to reach the intended inboxes, all your efforts will end up in vain.To check for email deliverability issues, one needs to check the following aspects;Clean email list devoid of incorrect email idsEmail AuthenticationHTML code failuresDomain reputationBlocklistingSpam trapsIP address4. Compliance AuditThis would include checking the level of compliance of your email campaigns with the guidelines and requirements of CCPA, GDPR, PECR, etc.5. Email Code AuditHere, one would evaluate and carry out a code clean-up, fix bugs (if any), and ensure the incorporation of the best practices in email coding. One would also conduct tests to see how well the email renders across different email clients and devices.6. Design AuditIn this kind of audit, one would review the emails from the design and aesthetics viewpoint and check how consistent the layout is with the branding guidelines. The different elements one would generally bring under the lens in this kind of audit are checking for the right use of white spaces, design patterns in accordance with the heat map, fonts, logo, layout, graphics, etc.7. Automation AuditHere, one would check automated email campaigns to see if everything is in order, such as API triggers, templates, links, rules, customer journey maps, etc.One can either carry out all these audits or create a bespoke audit plan that includes permutations and combinations of the different kinds of audits mentioned above.Steps For Conducting The Perfect Email AuditNow that we are privy to the kinds of email audits that one can carry out, let’s move over to getting started with the process of what’s going well and what’s lacking in your current email campaigns.Firstly, you need to begin with drafting a clear set of goals. Much like in other areas of life, the lack of well-defined goals in sight can very well be akin to sailing in a rudderless ship, and frankly, no one wants to be aboard such a ship!You could begin by jotting down the kinds of audits you’d want to run on your existing campaigns and, based on the purpose of the audit, figure out your bespoke learnings and takeaways.Then, you’d like to create a list of measurable Key Performance Indicators (KPIs) that you will be evaluating to check the health and effectiveness of your current campaign.These may include:Unsubscribe ratesOpen rates (albeit not a very effective one as per Apple’s Mail Privacy Protection feature unveiled in the WWDC conference held on 7 June 2021)CTR (Click Through Rates)CTOR (Click To Open Rate)Spam complaintsConversionsEmail client & device assessmentYou can create a spreadsheet to maintain a record of your audit. Here’s what you can document:Name of the email campaignDate deployed (not applicable in case of automated emails)Name of the audience segmentSubject lineSoft bounce rateHard bounce rateCTORCTRConversion rateUnsubscribe rateYou can modify the contents of the spreadsheet as per your unique requirements. One can also diversify the main spreadsheet by adding tabs for different kinds of emails, such as promotional, transactional emails, etc.Once you have your data in place, you can and should proceed with the data analysis. Begin with scanning all the metrics and specifically scrutinize those that fall on the extremities of the curve. The ones that did really well and the ones that missed the mark. Proceed with asking yourself the following questions,Are the subject lines and preheader texts enticing enough? Will I click on them if I receive them in my inbox?Is the visual hierarchy of the email in place, or does it look too cluttered?Does it offer a personalized experience to the subscriber?Does the email copy offer value to the reader, or does it appear too salesy?Does it cater to specific buyer personas and age demographic, or does it appear mass-produced with no specific target audience in mind?Is the cadence too annoying for the subscribers leading to higher unsubscribe requests?Are the CTAs visible, quirky, and enticing enough to get users to click on them?Are your emails accessible to users across the entire spectrum?Wrapping It UpWhile there are a number of tools available in the market to help you conduct email audits, and you can always request colleagues for a fresh eye perspective on your campaigns, if you’d rather have experts analyze the game for you, that’s possible too! Email Uplers will not only help you analyze your existing campaigns but also deliver interactive emails from scratch attuned to your specific needs. Do drop by for more information!Read Also:Should You Consider Outsourcing Your Brand’s Marketing Campaign?Your Ultimate Guide To Creating SMS Marketing CampaignsContent Marketing Campaign Strategy For Small Business
