The Disadvantages Of Synthetic Text-To-Speech In Advertising

24 December 2020

Speech to text conversion is commonly used in advertising as an alternative to using a real human voice. It works using technology that converts input text into speech that is designed to be as natural as possible.

There are a lot of variants on the type of technology used, but overall the software tends to be very similar and fairly easy to get hold of for businesses who want to use it in their advertising.

If you are considering using this modern software for your next advertising campaign, it’s definitely worth thinking carefully about. Despite it being somewhat cheaper than real human voiceovers, there are some pretty chunky downsides to be aware of.

Contents

1 Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover

Many people think that a computer system will be a quicker way to get a voiceover when in fact the system used can be very time consuming and challenging to use correctly. It isn’t a simple process and there’s quite a lot of learning involved in order to get a good result.

The Results Are Never As Natural As A Human Voice

Despite the incredible advances in technology with AI voices, the result of text-to-speech technology is still pretty robot-like. The natural nuances of the human voice have still not been mastered when it comes to AI voice so if you do plan to use AI vocals for your advertising campaign it is important to know that it will be noticeable.

People Don’t Like AI Voices

73% of people don’t trust AI voice technology and 71% of people prefer a human voice rather than a synthetic one. When it comes to your branding and message, that’s quite a big factor. Could an AI voiceover turn your audience off your advertising?

Pronunciation Will Not Be Perfect

If you’re wanting a clear message from your AI voiceover you may struggle with text-to-speech. Pronunciation is always a little bit off, which means your messaging may well be lost somewhat via the voiceover.

Technology Is Still Young

You may feel that soon enough there will be a way to use AI in text-to-speech advertising that is cheaper and quicker than a real voiceover. The problem is that great AI voice-overs are pretty far off. Technology has advanced a lot but nowhere near making it easier, quicker, and realistic compared to a human voice-over actor. Using text-to-speech advertising now means accepting its limitations.

Pace Of Speech Is Unnatural

The speech will be read as it is written when you use text-to-speech software. This means that there won’t be any natural pauses, hesitations, and silences as you would have with a professional voiceover actor. Companies offering text-to-speech software will advise you to add exaggerated pauses and paragraph breaks in your script to get around this issue. The fact is that this doesn’t sound dramatic or effective, it just sounds awkward because the AI voice can’t add the tone and intonation necessary to make those pauses make sense.

Consider Using A Professional Voiceover Service

If you want a natural, personality-filled, professional voiceover for your advertising, consider using a professional voice over agency. The costs compared to text-to-speech are surprisingly affordable, and the results are second-to-none compared to AI voices. It could be the perfect way to give your advertising the professional finish you’ve been looking for.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Top 7 Torrent Applications with VPN Support

Torrenting is exciting, fun, and practical. Users can quickly download dozens of episodes of their favorite TV series, or three movies to make a "marathon" on a Saturday night by using the BitTorrent protocol, a peer-to-peer file sharing network that lets them enjoy the best multimedia and audio-visual content on the Internet.However, the act of torrenting is banned in some locations, frowned upon in others, and quite dangerous in all of them. Since the network of seeders is full of unknown people, you are at risk of getting malware-infected files or encountering a hacker or cybercriminal.However, and perhaps more importantly, torrenting can lead to legal trouble in specific cases that involve infringement of copyrighted property. Torrent applications and clients have abundant files, and some of them may be the intellectual property of someone that doesn't want its material to circulate the web without proper permission, licensing, or compensation.Downloading and sharing content that is protected under copyright laws can result in notes, fines, bans, and in the most extreme cases, jail time. That is why torrenting needs to be accompanied by a proper encryption tool that protects the user's privacy and helps him avoid any awkward encounters with the law.You could use a proxy, a Smart DNS, or work some "magical" configuration on your browser, but those measures won't necessarily provide the online security you need. The best and most efficient encryption and data privacy tools in the market are Virtual Private Networks or VPN. VPN: Online Data Freedom: Virtual Private Networks are online encryption and data privacy services offered by custom or public clients or apps on the web. They have the ability and technologies needed to reroute and encrypt the user's browsing history, traffic, and online identity (IP address) and send that information to remote servers away from any external agents that may prove harmful.By hiding your IP number and shared content online, you will effectively dodge hackers, copyright trolls, law enforcement agencies, malware developers, online advertisers and shops, and other entities considered dangerous to your online security.A good, reliable VPN app such as SurfShark can make sure you also can unblock content and torrent applications and platforms from outside of your jurisdiction. VPN clients need to be fast, reliable, with several protocols supported, robust 256-bit encryption, and a no logging privacy policy to protect your torrenting activities. Top 7 Torrent Applications with VPN Support: Qbittorrent: Qbittorrent is a fantastic torrenting client for users to try. It is open-source, so you know that its code has been improved, and you could partake in the process, too. One of its best offerings is that it doesn't have annoying ads interfering with your downloads and popping up at the most unexpected moments. It is full of features such as torrent creation, remote access, RSS subscription, a media player, and torrent querying; and has a simple, user-friendly design. uTorrent: One of the most famous and widespread torrent clients out there, uTorrent has several advantages over others: it is knowledgeable, it is highly compatible (like Mac, Windows, Linux, and Android users can attest,) and it has torrents of all types and materials. It is also free of charge, but it is not one of the safest or smoothest because it is ad-based. It allows VPN technology. Vuze: Another one of the industry's household names, Vuze's fame isn't in question. The service does run some ads that may interfere with the torrenting process, and that has played a role in its fall from the top spot among people's preferences. The ads are only for the standard subscription, though: you can eliminate them by upgrading to Vuze Plus for €28.90 per year. It installs plenty of bloatware on your device, but it does have some exciting features such as remote management, a media player, automated descriptions to discover content, and file conversion. Not only does Vuze supports VPN, it only works with Virtual Private Network encryption. Transmission: Transmission is one of the most suitable torrenting applications in the web world and is especially handy for new downloaders thanks to its straightforward user interface. It is also free and open-source, guaranteeing improvements in its code contributed by the community. Transmission's features include web speed support, BitTorrent protocol encryption, add-on support, tracker editing, and the opportunity to configure the speed limits by torrent or globally. Deluge: Another simple and easy-to-use torrent platform, Deluge won't wow you with any special offerings but will offer a light and efficient torrenting environment that is also compatible with VPN technology. It is compatible with Windows, Linux FreeBSD, and OSX devices, and it supports remote web management, RSS, and magnet links. Popcorn Time: While Popcorn Time may have the look of an online streaming platform in the mold of Netflix, Hulu, and the BBC iPlayer, the truth is that the material is picked up from a vast torrent site collection. The app is also open source and is especially useful since it allows for content reproduction and torrent downloading simultaneously. BitTorrent: Make no mistake: while it supports uTorrent, BitTorrent has its native torrent downloading client with the same name. Like uTorrent, it has ads and sponsors and can get you in contact with malware. However, it is one of the most widely implemented torrenting environments. It allows customers to schedule torrents, automatically manage bandwidth and directories, and other useful things. It works best with a VPN app. Conclusion: In conclusion, torrenting is highly advantageous because you won't spend hours waiting for season 1 of your preferred series, or your favorite movie, to download. It is highly practical and won't take a whole lot of your time or effort.However, since you would be in contact with numerous malware-infected files and copyrighted material, you may want to manage yourself carefully on torrenting applications and clients. To enhance your online security, consider encryption your content and hiding your IP number with a reliable VPN app and using it with a compatible platform.Read Also:Is Consumer Non-durables A Good Career Path In 2021?Is Industrial Machinery/Components A Good Career Path In 2021?Is Technology A Good Career Path In 2021?

How New POS Technology is Advancing Merchant Processing

How people make payments is undergoing a radical transformation. Consumers are using biometrics, mobile payments, and cryptocurrencies. This is why an efficient and powerful POS system will be able to manage all the requirements that have been ushered in because of the information technology revolution. The idea is to enable consumers the option to pay from any medium, which they are comfortable with. This will encourage payments and grow businesses. When it comes to digital payments, safety is a top priority. Consumers want their data and details to be safe at all times.POS systems are much more than operating systems that help in checkouts. Here are some ways POS tech is advancing merchant processing. How New POS Technology is Advancing Merchant Processing: Rewards Programs and Loyalty Affiliates: According to Tim Reynolds, Director of the National Merchant’s Association, every business should have a loyalty and rewards programs as it encourages further transactions and repeats customers. Reward programs have been found to be an attractive magnet when it comes to engaging and encouraging already existing customers to spend more. Vendor tie-ups are one of the biggest developments of Reward Programs. This helps customers get benefits not only from businesses from where they are buying but also from different and diverse businesses, which they might need some time in the future.The technical solutions that aid digital payments (found in today’s business pos software) complete and holistic in nature. Not only are they capable of building relationships, but they are also capable of encouraging customers to spend more, all while maintaining the best after-sales services and gratitude. Advanced Customer Relationship Management: POS Systems have become highly advanced. In addition to them being useful for inventory management, they are also serving a far greater purpose. Relationship Management has come to be the new watchword in the industry. A successful POS can help brands and merchants compile data from numerous sources and help in the retargeting of consumers. Think of offers and discounts that you would want to send to your existing customers to encourage them to shop more. The key is maintaining relationships with customers and engaging them at all times.A new discipline- Customer Relationship Marketing Management is becoming a hot topic of discussion in 2019. This is the process of encouraging customers to make repeat purchases at small intervals by alluring them through offers, discounts, and other freebies. By using advanced POS systems and integrating Relationship Management Software, businesses can keep in touch with their customer base and build everlasting relationships. According to data, it is five times less inexpensive to keep an existing customer than search out and win over a new one.There’s more to this type of management than meets the eye. Your POS could have a pre-defined email auto-responder with an improved CRM software. For example, if a customer makes a purchase from the shop, the CRM tool should know how to engage with the recently acquired customer through offers, letters and Thank You notes. Standard practice is gifting a one-time discount coupon for the next purchase as a goodwill gesture. Solutions from Cloud-Based Options: The cloud is the future. These solutions provide infinite benefits over outdated POS systems. Brands are displaying a pronounced tendency to shift their business operations to something known as an mPOS (Mobile Point Sale). The best systems can store all types of data because they are cloud-based.Flexibility helps brands and businesses run their companies from even the remotest of locations as long as they have internet access there. These POS systems also do a wonderful job of taking automatic updates as and when they are released by the parent company. Payroll Reporting and Time Management of Employees: Merchants always want to know and anticipate the staffing and requirements of different businesses. They also figure out questions whether a store is under or overstaffed? The most sophisticated POS systems use machine learning to calculate based on past trends as to time periods when more staff and employees will be needed for the store to function properly.Clocking in times has also become efficient. There is no need to validate individual data from punching clocks. Employees can simply tap the POS screen and login. This helps in verifying and collecting data from multiple employees. This streamlines the time period and helps validate proper staff inventory and management.This can be collated and tallied with an employees’ monthly salary or Payroll Management. The in time and out time along with holidays and absence can be directly forwarded to the Salary Bank. This helps in generating automatic salary deductions and saves a lot of time in the process. Biometric Data: Even though biometric has been in use for quite some time, few can deny its technological reinvention when it comes to POS. Brands, which are taking digital seriously are helping consumers in a big way by integrating their safety and security in the entire transaction process.Biometric is revolutionizing the POS industry in a big way. From calculating employee in and out times to link the same to their Payroll, biometrics is helping brands run their in-store operations far more efficiently than ever before.By using biometric identification, staff can unlock cash registers and ensure security and accountability in case anything goes wrong. This helps brands in a big way as it promotes safety, not only within their own systems but also from the point of view of customers. EMV Payment Security: Fresher payment terminals feature many security functions, which are inbuilt into the device. Perhaps the most crucial and biggest of these has been EMV in recent years. This technology makes safe and secure payments possible. EMVstands for,Europay, Mastercard, and Visa,This has become a standard for electronic cards with chips recognized across the globe. Conclusion: New POS technology is advancing merchant processing in a way that’s familiarizing customers with modern technology. Thanks to these developments, you can do a lot more than tally or complete a transaction.Read Also:How To Grow Your E-Commerce Business CRM And ERP Combination For Business Solutions Recognizing How Important Inventory Management Is To Your Ecommerce Store Why An Automated Sales CRM Platform Is What Your Business Needs To Take Off

Add Accuracy To Your Testing With The Help Of Multimeter

A multimeter is also known as a multi-tester. This small device helps you to find the accurate measurement of voltage, current, resistance, and power. With the help of an analog multimeter, you can troubleshoot the electrical problems with accuracy with the help of pointer on a scale. You can also use this multimeter in technical industries as well as in domestic appliances. You can use this multimeter for testing heavy motors, machines, wiring systems, and power supply and in home appliances like television, refrigerator, washing machine, air conditioner etc. Hence, it is a very useful device for both domestic and professional use. How do needle based multimeters work? The main work of needle based multimeter is to pass the current through a coil which is suspendedbetween two permanent magnets. After choosing the voltage scale, when the voltage is applied, a resistor of known value is placed in series with a measurement lead. This multimeter is a very sensitive piece of electrical testing device. It is common not only in home appliance installations but isalso very useful in servicing and repairs. Sometimes, when there is fluctuation in power supply this needle based multimeter gives you an accurate reading, which is not possible in the digital meter. Advantages of using the needle based multimeter: As you know that multimeters are of two types, analog and digital, the former one is very low in cost and available at every hardware store. You can get an accurate measurement by an analog meter, and you don’t even need a battery to operate it unless you have to measure the resistance. But in digital meters, you need a battery to operate it. While an analog meter needs DC power to measure resistance, it forces the current to flow in the capacitor and when it is stabilized, you will get the reading of the faulty wiring. How to check the voltage by an analog meter? If you want to check the voltage with the help of a needle based multimeter, you have to just follow a few tips. Thenumberto which the needle moves from 0 is known as “deflection “and full scale deflection is that goes till the end of the scale, anything beyond the scale is not measurable. In other words, this process is also known as full scale deflection. Users mostly drop the deflection part because it is rarely relevant anymore. Current measurement by an analog meter: Both AC and DC current can be checked with the help of needle-based multimeter by connecting the series in the meter in the circuit. For AC current measurement, an analog meter consists of diode rectifier that converts AC to corresponding DC current. Before measuring the current, one should consider the following:Insert the red and the black leads in their respective slot depending on very high or very low current measurements. Set range selector switch to DC current, and also select the expected range. Multimeter users can also ensure maximum range for measurements. They can also reduce the range if needed.Read Also:How To Get Started With Arduino Uno R3 Demystifying The Common GDPR Myths

The Disadvantages Of Synthetic Text-To-Speech In Advertising

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover