5 Steps to Building an Influencer Marketing Campaign

22 January 2021

Brand influencing existed before social media, but (intelligently) centered more around events than individuals. An example would be a group of young people enjoying a brand of beer at a football game while also encouraging the other fans to drink it. There are, of course, many other examples of individuals outside of social media being used as brand ambassadors (athletes wearing branded hats, musicians using only one kind of guitar, etc.), but in the world of social media where these potential influencers have 24/7 access to their fans (and vice versa, just as importantly), there is almost endless potential for these individuals to drive business revenue through their influence.

The vast majority of those individuals who successfully influence branding outside of social media tend to be very popular individuals. With social media, if you reach out to the right influencer in the right niche, even if they only have a reach of a few thousand followers, they can help your brand grow and sell. Here are five steps to building a solid influencer Marketing Campaign, even for small, niche social media markets.

Contents

1 Have Realistic Goals
2 Match the Message to the Niche
3 Let the Influencer “Sit at the Table”
4 Take Advantage of Analytics
5 Grow

Have Realistic Goals

One of the many appealing things about an Instagram marketing campaign is the price tag range, as there truly is a deal out there for every company and every potential brand influencer. Some goals for every campaign should be to reach a brand new audience and to reestablish trust from your current buyers. If you’re a web-based company (and if you’re not, you should be thinking of ways to monetize your good or service via a website), increasing traffic to your site should also be on the top of the goals board.

The level at which you measure success in each of these fields is up to you, but some improvements in all of them should be met, even if your only investing $80 into a local influencer with 4,000 followers. 10 new followers on your page and a percentage increase for web traffic are realistic and easily-measurable goals.

Match the Message to the Niche

For micro-marketing campaigns directed towards the followers of a given influencer (maybe a quarterback at the local college), be sure to create a message that will resonate with those followers. It’s important to do research here, as many influencers get heard due to accomplishments, but take on a much more personal persona on social media. For instance, a person may be famous for golfing but is a huge gamer in his or her free time, and most of the social media posts are related to gaming.

In this case, if you could create a message that somehow tied in golf and videogames, your odds of meeting your goals increase by quite a bit. Easier typed than done!

Let the Influencer “Sit at the Table”

There is no audience with a more direct niche than an audience that follows a single individual’s life through the lens of social media. With this in mind, no one knows what that niche likes more than the influencer themselves. Inviting the influencer or influencer to share opinions on how the message is to be conveyed will not only resonate with followers but will also make for a more passionate message from a said influencer.

Take Advantage of Analytics

Social media analytics are instant, virtually free, and extremely easy to understand and utilize for the betterment of your campaigns. The beauty of having a sole person delivering your message is that you only have to talk to one person (or, perhaps a small team) to implement changes to that message. This can even be done during a campaign and should be fully taken advantage of. Making tweaks and changes based on audience response is incomparably easy to do on social media.

Grow

Every real influencer’s goal with social media is to grow their audience. For some, it’s no doubt equally as satisfying to the psyche as it is the wallet, but to most, they know that the bigger the audience, the bigger the paycheck. As a team or individual just starting out in the influencer marketing business, you, too, should be hoping to grow your reach. Finding out what works and what doesn’t is the name of the game with small dealings. Learn from those mistakes, widen your niche, and invest even more working with an influencer whose audience (and investment) is a little larger. Repeat and reap the benefits!

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Best Marketing Strategies For Lawyers In Houston

If you are an attorney living in Houston, you need to make sure you are always collecting new clients. Your whole job is to make sure that your client wins their case so you can move on to the next one. The turnover is always there, and while you may get a lot of clients from word of mouth, you cannot rely on that alone.Marketing your practice is the best way to make sure that you are always generating business and growing your practice. There is a lot of competition out there, so making sure that you use marketing to edge over your competitors can only help you with your career goals.There are a lot of ways you can use marketing to promote your business. You can Google marketing for attorneys in Houston to find professionals that can help take your business to the next level or you can try marketing your practice on your own.At the end of the day, it is your call but asks yourself this: would you trust an amateur to represent you in court? Probably not. So, would you trust an amateur to market your business?Regardless of whether you decide to hire someone else or hire yourself for the job, there are a couple of different strategies your practice should try to get more clients. Here is a short list of some easy and simple marketing strategies you should try.Four Crucial Marketing Strategies For Lawyers:1. Start a referral programYou already have happy clients. Why not use them to help you find more. By starting a referral program in your practice, you can generate more potential clients. Maybe you charge a fee for your first consultation with a new client.Well, if they found you because of one of your other clients, then maybe you wave that initial fee or cut it in half for those referrals. And maybe your client that gave them the referral gets a little something too?I know I said not to rely on word of mouth for everything, but if you can market it in a way that will help you bring in more clients and motivate your already existing clients to tell their friends, then you have a successful marketing strategy.2. SEOSEO stands for search engine optimization and it can be a successful long-term marketing strategies for your law practice. What it does is increase traffic and brand awareness for your company, or in this case, your law practice. Its goal is to help your website appear amongst the top ten, unpaid, search results on popular search engines.If you think about it, everyone uses Google to search for businesses in their areas. I know I use Google to search for certain kinds of restaurants, stores, and handymen in my area.If I did not already have an attorney in the family, I would use it to search for a lawyer if I needed one. SEO can help make sure those people out there looking for your specific service finds you quickly and easily.3. Social Media CampaignsHow often do you find yourself scrolling through Facebook, Twitter, TikTok, or LinkedIn daily? You might even watch YouTube videos to pass the time if you are experiencing a lull in your day and need a break.Millions of people use some form of social media every day, so the more social media accounts you are active on, the more people will see you and your business. Get creative with your posts. Maybe make a law tip a day on Twitter to bring in people looking for law advice?Do a funny video of yourself in court on TikTok to generate even more traffic. Whatever you decide, make it fun and showcase what your law firm is all about. You can even use SEO to help your social media posts stay even more active.For more ways, you can implement SEO in your social media marketing, click here.4. Paid Advertising through radio or televisionWhether we like to admit it or not, we cannot always rely on organic marketing to get the job done and that is okay. Creating a television commercial or radio commercial can help potential clients learn more about your business.You can give them all the information they need to know why they should choose you as their lawyer and how you can help them.This works great with your organic marketing strategies too. Maybe a potential client saw you through one of your social media posts or a search engine but was not 100% convinced yet. Then Bam! Your radio commercial pops up in their car and you just earned yourself a client!It can go the other way too. Someone could have seen your commercial on television one day and then found you via one of your organic marketing strategies. Both will work in tandem with each other to bring you the most clients.Read Also:Personal Injury Attorneys DenverWhat Do Criminal Defense Attorneys Do?Important Questions To Ask Before Hiring A Criminal Lawyer

Should You Consider Outsourcing Your Brand’s Marketing Campaign?

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Systems are even created to make sure your brand still has control over activities and the reputation of the company.Outsourcing your marketing efforts can be a great option if you understand the importance of a powerful marketing campaign but don’t have the resources to do it by yourself. Who Can Benefit from Outsourcing of Brand Marketing Campaign? Many companies and brands decide to outsource their marketing activities to help them create brand awareness and generate leads. But certain businesses tend to use outsourced resources to implement their marketing agendas. Here are some of them. 1. Early-Stage BusinessesUpscaling a new business is a challenging and stressful job. You have many decisions to make while developing new services and products.At the early stage of the business, business owners often concentrate their efforts on creating the product and do not have the financial power or the time to hire full-time marketing people.As the company prepares to launch their service, they need to develop a brand image. An outsourced marketing agency often handles the processes that design the style guides and website and creates the company logo. 2. Growing CompaniesWhen companies launch their service or product without problems, they often enter a high-growth phase to quickly bring supplementary marketing resources.Outsourced marketing services provide the necessary talent and resources to increase revenue growth without adding a lot of overhead.More often than not, businesses in growth stages cannot afford the time it takes to train and hire new staff members.Outsourced marketing firms or Virtual PA services provide expertise and flexibility during these growth stages. Often, venture capital firms invest in companies at this stage and use the influx of cash to accelerate growth through social media platforms, content marketing, SEO, and digital advertising activities. 3. Companies with Large Marketing TeamsGlobal organizations hire hundreds, if not thousands, of marketing professionals to back their brand and sales initiatives.These enterprises will often use outsourced firms and professionals to provide crucial services. For instance, a company will hire outsourced professionals to promote an event, save money or launch a new project.Outsourced resources are often more affordable than in-house professionals. The company may want to skyrocket a specific product line and outsource for a short-term initiative. 4. Niche CompaniesBrands and companies that operate in specialty markets like engineering or biotechnology may find it challenging to hire in-house marketers with the experience and the know-how they need to create and launch content marketing campaigns.Outsourced marketing services often specialize in a specific niche market. They bring not only valuable resources but also experience in these unique markets.Virtual assistants, for example, combine technical expertise with marketing education or experience. These professionals work in leading organizations and have a greater understanding of the market than full-time professionals with little experience. When To Do Outsourcing? If you do not see the results you want from your in-house marketing team, then you should consider outsourcing.Your in-house team is working relentlessly with the goals set before them, but the results continue to be short of optimal. Staying on top of performance and campaign optimization isn’t easy. Often in-house teams have no time to optimize these campaigns for better performance, so they end short of hitting their goals.Evaluating the results of marketing efforts is critical to the success of a team not only in-house but for outsourced professionals as well. If it’s been a few months since your brand launched a great marketing campaign, it might be time to outsource marketing. a. Your Marketing Team Is Burned Out In marketing, there is graphic design, copywriting, SEO, website development, email marketing, lead generation, and so much more. How many professionals do you have in your team?Do you have someone assigned to each task involved in marketing, or do you have one marketing guru filling many hats?A copywriter can’t be a graphic designer and vice versa, but so many entrepreneurs expect so much from one marketing employee. One team member cannot meet the massive marketing demands in today’s market. b. You’re Always Running Out Of Time You’re planning a stellar email campaign this month, but your team ran out of time, so you reschedule it. You’re rushing to get the offer, the Facebook posts, and the blog posts out before Christmas.If you feel like you’re always running but never get anywhere, then it might mean you don’t have the necessary systems or strategies in place to run efficiently. c. You Lack Proper Strategy Getting things done might feel rewarding, but those things are time idlers instead of business generators when they are not part of an overall strategy.Posting on social or sharing a blog post is useless unless you have a purpose of reaching your goal. Sharing for the sake of staying active on social media platforms is not a real strategy. You feel the pressure of staying active online, so you ask your marketing team to ensure the social accounts are active always, but you don’t give them a genuine reason.As a business, you have income goals, but if you lack a proper strategy to meet those goals, then you might want to consider outsourcing digital marketing services. Summary That’s all about the logic behind considering outsourcing your brand’s marketing campaign. I hope the article was intriguing enough to make you understand why you should outsource the marketing campaign. The rationale is justified above along with specific situations to make your concept clear.Wanna clear any doubts? Drop your queries in the comment area below. Read Also:What You Need to Know When Outsourcing SEO How Legal Services Outsourcing Aids Law Firms and Legal Departments Balancing the Books with Outsourcing – Virtual Receptionists 9 Things Conservatives & Liberals Have in Common How To Reduce The Operating Cost of Your Business?

5 Tips for Creating a Successful Call to Action in Your Business Emails

Email marketing is an amazing digital marketing strategy to drive more sales and retain customers for a longer time. And every SEO reseller is using it in their strategy. It's among the most ROI-driven marketing practices that bring significant results when performed right.However, as we are moving towards a highly-digitized era where customers' inboxes are generally flooded with promotions, standing out becomes difficult.To entice your prospects to open your email and click on the CTA to take any action, you need to rethink how you have been performing it. You need to pay closer attention to details and improve it as your customers want to see them.In this article, we will have a look at the top five tips for creating a successful call to action in your email to drive maximum revenue. If you are just starting out, these tips will help you take the lead and grow your business. 1. Keep it real: For generating trust and improving the overall click-through rate, you need to keep everything real and not some sort of a gimmick or loaded with terms and conditions. Be very clear about what you are offering and what benefits the readers will get if they click on the button. For example, you can highlight text like there are no hidden charges, you pay what you see, and more like them.These types of text not only help you improve the call to action but also help you gain trust faster among your customers. This thing applies to every section of the email — be it the subject line, body text, or the main CTA, there should not be any misleading clickbait that will increase the bounce rate or unsubscribe rate. 2. Short and active: Ask your copywriter to draft every email in the active voice with very short and crisp sentences. It makes no sense in writing long lines or paragraphs and it has the main reason behind it. Many people check their emails on the go from their smartphones and if the email is lengthy, they might skip it save it to read later.However, as an average user receives a lot of emails a day, the probability of opening back the email is very low.That's why you should keep the email text as simple, and short as possible.However, make sure it's conveying the entire message that you want to present to the readers. You can keep the email body text within 100 - 150 words as it's easier to read and incite users to take the desired action. 3. FOMO works: Creating a sense of urgency using the fear of missing out technique works if you implement it correctly. No one wants to miss out on great deals especially when they need that product or services. You need to make your audience feel they will miss out on something really great if they don't take action right now. You can specify in bold text that it's a time-sensitive offer only or you can run a counter on the landing page.This technique will bring a higher CTR and will make your call to action more prompt and active participation. You will find a lot of free FOMO templates for creating your copy more exciting and click-worthy. 4. Use the right colors:This trick sounds ordinary but it brings extraordinary returns and improves the overall call to action of your business email. Pick the colors that reflect your brand and don't change the color theme frequently. Your readers should register a common theme so that when they will open your email, it will remind them of your brand.Apart from colors, don't overdo animations as they might load slower on some devices due to any reason. Keep the color scheme simple, attractive, and clutter-free. You can use email marketing tools and pick any premade campaigns if you are not into designing them. 5. Creativity: Smart creativity is the key when it comes to a successful call to action in your business emails. Be creative because you need to stand apart from the rest and attract your busy readers' attraction in a limited time span. You need to understand the fact that people's attention span is very limited and you need to make every aspect click-worthy without getting spammy.Instead of using a free stock image, ask your graphics team to create bespoke images that can match your custom offer and improve the CTA.Follow these simple steps for creating a successful call to action and drive more sales to your business. Email marketing is not hard and it can drive substantial results to your business strategies. If you are not into emails, it's the right time to get started and drive additional traffic and revenue to your business. Keep experimenting with different formats to check which works best for you. Read Also:Online Marketing: Selling Your Product And Services How to Integrate Email Marketing With SEO 3 Easy Ways to Grow Your Email List Best Way To Earn Passive Income In 2020: Email Marketing

5 Steps to Building an Influencer Marketing Campaign

Have Realistic Goals

Match the Message to the Niche

Let the Influencer “Sit at the Table”

Take Advantage of Analytics

Grow

Tips on Doing Search Engine Marketing (SEM) for Businesses

Crucial Role of Content Marketing in Local Business

Tags

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Best Marketing Strategies For Lawyers In Houston

Should You Consider Outsourcing Your Brand’s Marketing Campaign?

5 Tips for Creating a Successful Call to Action in Your Business Emails

5 Steps to Building an Influencer Marketing Campaign

Have Realistic Goals

Match the Message to the Niche

Let the Influencer “Sit at the Table”

Take Advantage of Analytics

Grow

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Tips on Doing Search Engine Marketing (SEM) for Businesses

Crucial Role of Content Marketing in Local Business

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

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