What you need to be a Successful Entrepreneur

Lucia Patterson

03 August 2016

Marketing

Have you ever wondered what it is that all successful entrepreneurs have in common?

What is it about them that makes them successful when others fail?

Do they have special tools, knowledge, or something else that the rest of us do not have?

Eight traits of a successful entrepreneur

First, let’s look at the traits of successful entrepreneurs. Most successful entrepreneurs have these traits in common.

It seems most successful entrepreneurs have the determination to withstand the pressures of having to work on several goals at once.
You have to be able to communicate your ideas and wishes well in order to succeed you need to be able to make others see your vision.
You will find that most successful entrepreneurs have a lot of self-confidence. This confidence allows them to see the opportunity and not a challenge that most of us see it also allows them to understand the bigger the challenge the bigger the rewards are.
Continued education. The successful entrepreneurs crave education and never stop learning. That includes lessons when they fail at something; it wasn’t a failure if they learned something about the situation. They are not afraid to fail.
Passion for their field. Whatever their business is they are passionate about it. Passionate enough they can handle the added stress of building the business without it crumbling and collapsing.
Great at networking. They tend to network well and if you do not know networking the basic is to help people who can help you now or in the future. An example you are not ready for marketing but you provide a service or help to a marketing consultant for not cash but help in the near future when you are ready to market. You never know what kind of service or people you will need help from either.
They can easily adapt to the situation. If they need black ink but are out of it, for example, they can adapt and use another color or run to the nearest staples for a black ink. Yes, that is a very simple and basic example.
Understand their money situation. They understand how much money they have and what they can spend for a certain project or goal to get to where they are going. They also know how to get more capital whether it is investors or bank loans.

What tools are needed or used by entrepreneurs?

While traits go a long way in being successful; there are tools that can also help and you will find that most successful entrepreneurs will use them.

Let’s take a look at some of those tools:

Smartphone or tablet so that they can keep appointments, goals, to-do lists, and contacts all in one handy place.
Backups, most successful entrepreneurs will use automated backups. This saves time and headaches if hard-drives get damaged, computers such as tablets get lost or stolen and so on.
Networking both online such as LinkedIn, Facebook, Twitter, and even Pinterest but also visit your local chamber of commerce where you can meet like-minded people who share your interests.
Online banking allows you to know your finances at all times if your bank does not provide online banking (pretty much most do now) then it may be time to switch your banking.
Access to your money. Using business credit cards has come far since they started. Many will offer you something in return for using them such as cashback, frequent flier miles, etc. Just understand the offer before you accept the card. The companies will also charge minimal fees to get you to use them.

So there are 5 essential tools for even more tools you can use you can check out these.

Business resources for you

We have put together a list of business resources for you.

Your local Chamber of Commerce
Small Business Administration tools including loans to help start and grow your business.
Employment Law Information Network provides information on employment laws.
GoPayment allows you to accept credit and debit card payments on your smartphone.
FedStats helps in your market research with statistics from more than 100 federal government agencies.

For more resources check out entrepreneur.com

You also need to stay abreast of new digital marketing trends and tools that become available every day. Another resource to look at is mobile marketing tips.

Follow the tips and resources, build on your traits and you too can be a successful entrepreneur.

Lucia Patterson

Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.

View all posts

The New Wave: Conquer Gen Z with Effective Marketing

“Millennials are just a bunch of spoiled brats!”The clamor against the Millennial generation, or Gen Y, has been a long-standing argument between the Baby Boomers and their successors. Not only did the coming of this new generation stir up the older generation and their way of living, but they also changed the way content marketers do marketing.Now, with the arrival of an even younger demographic, Generation Z, marketers face a new challenge. Gen Zers are currently the youngest generation having been born on or after 1996. They are also the first digitally-oriented flock with their smartphones, laptops, and of course, the internet. Marketing tactics like voice search and maps marketing are even more prevalent than ever before.The Post-Millennials are growing up. They're taking up a bigger and bigger slice of the world's consumer base, and Gen Xers are a tricky group. Think of them as a demographic stuck between getting ready for college applications and being full-fledged adults. Generation Z is the next big focus for a lot of brands and marketers, so should you.Here are five things you should do to keep up with the new wave of consumers. Let’s Get RealIt's getting harder and harder to speak to Generation Z. They are blocking more ads through prevalent ad blockers. You might as well call them the ad-blocking generation. In fact, 31% of Gen Zers have ad blockers installed.Traditional advertising focuses on making ads that speak to an audience through carefully crafted messages. But Generation Z will have nothing to do with it. Instead, they would rather hear from real people in real-life situations.Post-Millennials want authenticity and reliability. It’s becoming a branding identity and marketing strategy. Reliability makes consumers feel like they've come to the right place and the right people. The key is to connect and encourage interaction. Keep Up With Social Media Generation Z is the first generation to have been born without knowing how life was before the digital age. Hence, the term “digital natives.” While Millennials pioneered Facebook and MySpace, Gen Z prefers platforms that are more personal, private, and uplifting.Before, career success, relationships, and financial prosperity played central roles in one's happiness. But according to the Center for Generational Kinetics, 42% of Post-Millennials feel that social media directly impacts how they feel about themselves.To connect with Generation Zers, use your brand to lift them up. Make them feel good about themselves. Create an ImpactAs we know, most Gen Zers barely give promotional content the time of day. They've never lived a life without the internet, making them the most technologically adept generation. They know heavily sponsored content when they see one. And they know what their attention is worth.Gen Zers expect your brand to have an impact, be it on the environment, or for social causes. They want to make a difference. A whopping 60% of Post-Millennials want their jobs to impact the world, and 76% are concerned about how humans are affecting the planet.If they’re concerned about making a stand and changing the world, they also expect your brand to do the same. Take a cue from some established brands, such as Toms, dedicated to providing shoes, water, etc. to those in need for every purchased pair. Don’t Beat Around the Bush Yes, attention spans are getting shorter than ever. From the reported 12 seconds, it has now declined to a mere eight! This reality means that marketers will have to work twice as hard in creating creative content that immediately engages the audience. But, it isn't all bad news.Think of today's scenario: On average, Millennials use three gadgets simultaneously, from TV screens, laptops, and tablets. On the other hand, Gen Zers use about five screens at the same time.If you present information that is fast, concise, and compelling, it increases the chances of young people sharing your content. It's a win-win situation. You get to craft better content and gather more shares. Go Digitally Native The secret to capturing the Post-Millennial's attention is through involvement. That's it. Gen Z was raised on technology, feeding off smartphones and social media and they know how to weed unauthentic ads from the genuine ones.Peer to peer involvement is crucial. Connect with your Gen Z consumers by making them a part of your products’ development. Through this strategy, you can build relationships and bridge the gap between the younger generation and your brand. No matter how much research you do, it will not be able to replace first-hand involvement. TakeawayIn this day and age, you can say that Generation Z and technology are the same things. Have you ever seen a toddler playing games on an iPhone? It's a fascinating phenomenon.Gen Z grew up with technology from the start, and that's what makes them a trickier bunch to market. Be authentic and relatable. Show your intentions on making an impact with your brand. And most importantly, build relationships and meet Gen Z through the bridge that you've created.Read also:Should You Hire A Digital Marketing Agency Social Media Marketing Role In Technology

Key Components for Your Marketing Stack

It's clear to see that marketing is one of the most important aspects of any business. You can have the best products and services on the planet, but if you don't market them effectively and get people interested and aware of what you have to offer, your business won't be able to grow, develop, and fulfill its true potential.This is where marketing comes in, and in today's technological world, marketing is more evolved and in-depth than ever before. The average company has many components making up its 'marketing stack' - a term used to refer to the group of technological tools and innovations used by companies in their marketing campaigns and activities.Stacks can vary from one business to the next, and the exact tools you use will depend on your company's own needs and aims, but, in general, there are certain components that are absolutely key in order to create, distribute, and evaluate your marketing strategies. This guide will look at some of those essential items. Email Marketing:In the past, marketing efforts were mostly conducted via print ads or on TV for the bigger brands, but in today's world, the digital space is where you'll bring in a lot of your leads and customers, with email marketing being one of the most effective forms of them all. They're affordable, accessible, and highly effective for boosting sales and building brand awareness, and there are various email marketing tools you can choose to strengthen this aspect of your stack.Many email marketing tools are focused on automation and integration. They're able to automatically send out personal, timely messages to your customers and potential leads, saving you a lot of time in the process, as well as integrating with other leading apps and services, allowing you to sync data seamlessly across platforms and track the effectiveness of your campaigns. In short, they can help you build, send, and monitor your email marketing efforts much more easily. Social Media Marketing:Along with email marketing, social media marketing is one of the most effective and efficient methods available to modern-day brands. There are countless users on platforms like Instagram, Facebook, and Twitter, and you can grow your brand on a global scale by conducting the very best social media marketing campaigns. Again, various tools can assist with this, designed to save you time and make your campaigns stronger.There are certain tools that can help you distribute marketing content easily across social media platforms, for example, as well as other services that can assist you with managing and launching campaigns in the first place. Some platforms offer seamless integration with the major platforms like Twitter and Facebook, letting you create and manage content and then track how well your posts and pages perform. Customer Relationship Management:Customer relationship management, often shortened to CRM, is another major aspect of marketing in today's world. It's all about controlling and managing the way you interact with customers throughout their journey, and CRM software is able to handle most of this management behind the scenes, reducing the risks of human error or bias and giving you the information and tools you need to engage with customers in the most efficient ways.CRM tools for marketing can help with everything from lead generation and management to marketing automation, analysis of sales data, keeping track of contact and company profiles, email tracking, event tracking, sales management, and so much more. This kind of software can seem a little complex at first, but once you get to grips with it, the advantages are almost limitless. Analytics and Evaluation:A big part of marketing that can sometimes be overlooked is the process of analyzing and evaluating the success, or lack thereof, of your campaigns and looking for ways to make improvements. Businesses that want to grow and evolve should never simply settle with the status quo; you always need to be looking for ways to take your marketing game further, and analytics tools can help with this.Analytics tools often appear as features of some of the other tools mentioned above on the list; for example, an email marketing platform might come with an analytics section to show you the engagement levels of your campaigns. However, dedicated analytics tools go a lot further than this and offer much more widespread application, letting you track conversions, leads, customer experiences, and more across your site, social media accounts, and other campaigns too. Final Word: These are just some of the major components that should be included in your marketing stack in order to improve the effectiveness and potential of your campaigns. Explore your options today and build a stack you can rely on.Read Also:How to Integrate Email Marketing With SEO Best 5 Instagram Marketing Tools You Should Be Using Exploring The Different Types Of Digital Marketing Strategies Crucial Role of Content Marketing in Local Business Online Marketing : Selling Your Product And Services

How to Get What You Want at Work By Strategic Negotiation

There are things at work that employees want to get and things that employees want to achieve at work, but they keep thinking that it is hard. However, there is something that employees can use to get the things that they want, and that is through strategic negotiation.Negotiating is one of the things that people seriously don’t like. Whether it is a confrontation or mindset that they are people that don't deserve to win, there are a lot of people who avoid any situations which require negotiation. However, strategic negotiation doesn’t have to be always like that.Negotiation can be helpful to achieve the things that you want. Here are the things that you can do to utilize strategic negotiation in getting something at work successfully. Always Prepare When entering a negotiation without a proper plan, strategy and preparation can already conclude your defeat. Always prepare for the battle. Start with yourself. Ensure that you are apparent on the things that you want. Conducting research is important. It can be helpful to understand their needs, as well as their weaknesses and strengths. Ask for your manager or co-employees for some help and opinions. Take Your Time Instant approval for any request at work can tend to be lousy. Some managers do not enjoy negotiating and want to get done with it as soon as possible. It is understandable. However, it is important to take time on asking for something. Just like SEO experts in NYC who take their job seriously, It’s much better when you don’t rush things. Negotiating Process is Continual, Not an Individual Event Excellent negotiating results are just an outcome of a healthy relationship with the involved party. It is necessary to cultivate a relationship ahead of time. For the same reason, it is important that you constantly look for opportunities that will grow your relationship with the management. There are cases that even before having any discussions, managers determine the outcome already. Find the Bargaining Chip In addition to taking advantage of someone’s weaknesses, focus on taking extreme advantage of your strengths. It is essential to establish a firm foundation while negotiating. You can also demonstrate your expertise and knowledge about things.However, make sure that the skills that you’ll show will have a substantial impact on the thing or position that you need. It can determine a good result especially if the managers see that you deserve it.You are already establishing your credibility at work. It is challenging playing catch-up while negotiating, so it is better to take the initiative and guide the process in the direction that will favor you. Don’t Tag Your Ego Along Employees who attain success in getting the things that they want don’t usually show that they care about the result. However, it is their strategy to make the other side feel that it is okay to reject them, just as long as they tried. Timing is Everything Timing is everything, so it is important to pay attention to it. Timing is key in any negotiation. It is important to know what to ask, but you also need to be sensitive when to ask for it. There are times that you can go forward, and there also times that you need to wait.It is best to look for the best time before pressing for the thing that you want. However, watch out of pushing things too hard, because it may pollute a long-term relationship with you boss. Go For a Win-Win Solution Throughout the negotiation, always try to determine things that are acceptable for the management. It can be a mixture of various things that aren’t necessarily everything that you wanted. It is important that you understand the management or your supervisor's priorities, like how you also understand your priorities.So it is better to think of the things that you would do if you were in their position. When constructing a negotiations or requests to your boss, it is okay to attempt in satisfying some of the company's priorities but make sure that it doesn’t weaken your position.Always be ready to give up some things in exchange for the things that you want. It is smart if you know your limits, and how far are you willing to go just to get the deal. Stick To Your Principles As an individual and employee, you will have your set of values and principles that you don’t want to compromise. If you see that the negotiations will break some of those principles, then it can be something that you can throw away. Getting What You Want You can compare successful negotiation to a chess game. It requires different things like awareness, creativity, timing, and anticipation of your opponent’s next move. When using negotiation to get something from work, it is important to anticipate that your boss might have something up their sleeve to rebut and say no to your request. Your moves must be progressive so that you can expect the same from your boss.While creating the plot of the strategy, it is important that you anticipate the end game. Also, you need to be ready for the outcome. After getting the job done, and getting what you want, it is appropriate to end the negotiation with a handshake. Takeaway As an employee, some requests and promotions seem too hard to attain. Negotiations can be helpful for employees to have an approval on the requests and promotions that they are aiming. With proper planning and an in-depth strategic negotiation, you can easily achieve it. The things listed above are the things that can help you get what you want at work.

What you need to be a Successful Entrepreneur

What tools are needed or used by entrepreneurs?

Business resources for you

How we could be able to get benefits from the outdoor marketing

Making Your Office Safer for Workers

Tags

Lucia Patterson

Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.

Leave a Reply Cancel reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

5 Factors to Consider in Choosing the Right Floor Colors

Top 4 Reasons to Outsource White Label PPC for Your Business

Follow Us

Recent

Navigating The Real Estate Landscape in Worcester: A Guide to Choosing the Right Estate Agents and Exploring Properties for Sale

The Impact Of Human Rights Legislation On Disability Discrimination Cases

The Impact Of Electric Bikes On Urban Mobility

The Role of Mental Health in Canadian Criminal Law

Related

The New Wave: Conquer Gen Z with Effective Marketing

Key Components for Your Marketing Stack

How to Get What You Want at Work By Strategic Negotiation

What you need to be a Successful Entrepreneur

What tools are needed or used by entrepreneurs?

Business resources for you

Share this Article

How we could be able to get benefits from the outdoor marketing

Making Your Office Safer for Workers

Tags

Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related