8 Powerful Reasons You Need To Use Video Marketing

27 August 2021

In 2021, we recently carried out a study that would help us to determine how important video marketing is going to be. Once we carried it out, the results were totally clear to us.

More than 63% of all businesses have agreed that they use video marketing, and at least 82% of them believe it helped them. That clearly tells you whether video marketing is now an essential resource for businesses or not.

Video has quickly turned out to be one of the most popular forms of content in the market. 83% of all businesses have agreed that video marketing offers them a better ROI.

Video marketing is a staple skill these days, and undoubtedly you can benefit from it. If you are running a business, then it can be one of the keys to success in the long run. Before you start to plan a video marketing campaign, here are the 8 powerful reasons you should use it.

Contents

0.1 1. Boosts Conversions and Sales
0.2 2. Video Delivers Great ROI
0.3 3. Google Loves Videos
0.4 4. Attracts Mobile Users
0.5 5. Draw Attention of New Audience
0.6 6. Helps You build trust
0.7 7. Helps You Explain Easily
0.8 8. People Share Videos Easily

1 The Bottom Line

1. Boosts Conversions and Sales

Videos can help you earn a serious amount of money. When you are adding a video to your business landing page, it can increase the conversion by 80%. Videos have the unique ability to lead to sales generation and improve the overall traffic to your website.

Videos contribute to better sales and convert the incoming traffic into potential customers. We have seen that 74% of all the users who watch an explainer video on a landing page are more likely to purchase the business.

So, when you have a video on your website, people are more likely to shop from your inventory. That directly impacts your sales and revenue.

2. Video Delivers Great ROI

Whenever you plan to spend some money on a marketing campaign, you would expect a decent ROI on your spending, right? In terms of getting the best ROI, video marketing is the best as more than 83% of all marketers have agreed that they receive far better ROI from it.

Even though it is not a cakewalk to create videos and edit them for the best results, it definitely can pay off your hard work with better outcomes.

One of the best things about video marketing is that you don’t need to create the best-looking videos using the most expensive stuff. But, the overall content should be engaging, and you can use a simple video maker to create it.

3. Google Loves Videos

One of the top reasons why the best website in the world always pays a lot of attention to videos is because Google loves videos. Yes! Videos directly affect the number of time visitors spend on your landing page, and Google tracks that. The more time a visitor spends on your website, the higher your chances of getting a better rank.

You will be surprised to know that your website has a 53 times greater chance to rank in the top-tier results on Google if you embed a video on your website. So, your online traffic can also see a massive increase.

4. Attracts Mobile Users

More than 90% of all users watch videos from their mobile phones. The number of mobile phone users has grown a staggering 233% since 2013. YouTube also reports a 100% rise in the number of users watching videos from their mobile phones.

So, if your business does not focus on mobile users, you are missing out on a huge opportunity to attract brand new customers. With the help of video marketing, you can easily reach out to them and find the target audience for better reach and reliable exposure.

5. Draw Attention of New Audience

If your business can’t attract new customers over time, it becomes very difficult to sustain in this competitive world.

So, video marketing can help you out in this matter. Professional, explainer and informative videos help attract new people to your business over time. They can also target the right people with the help of audience tracking and reach out to more people via advertising.

The more audience you are able to attract to your business, the better it is for your growth. Video marketing also significantly impacts social media platforms where you can find a huge opportunity to attract a new audience.

6. Helps You build trust

Trust is one of the pillars of success when you are running a business. If your customers don’t trust your brand, then it won’t be long before you have to shut shop. When you build a good and positive relationship with your customers, they turn loyal to your business. That is why you can retain them for a longer period of time.

Video content can help you in this endeavor. They allow you to bring forward a story and intrigue the people in a more effective manner when compared to other means of content like texts or pictures. Videos help to establish deeper feelings and connections towards your brand over time.

7. Helps You Explain Easily

Being able to explain a new service or product can be one of the reasons why a business turns out to be successful. If your audience is not sure of what you are trying to say, you won’t be able to generate more sales and revenues.

Videos help you make your audience understand clearly about your products and services. You will be able to explain complex concepts with greater ease and make them understand how you can help them in a positive light.

You can even use animated videos for your cause and generate a better response from your target audience. If a person can understand how a product will help them, they will show more interest in it.

8. People Share Videos Easily

Videos become viral very fast. Be it a story or a live video, people share them with their friends or on different platforms more than any image. Thus, your video reaches people faster than you actually think!

The Bottom Line

So, these are the top reasons why a business needs video marketing in 2021. Make sure to go through all the points and find out exactly how video marketing can influence a business. If you can implement video marketing the right way, it will surely help your business achieve more success in the coming days.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Top 9 Forex Trading Tips for Beginners That Save You Money

Want to make a lot of money off of the world's money?You're a savvy investor looking to diversify your portfolio. You want a market with fewer restrictions and lower transaction costs. A market is open 24 hours a day that covers the entire globe.It sounds like you're looking for forex. The foreign exchange market is the global market of trading currencies. It determines the world's exchange rates.This is a very hands-on market that requires a lot of attention and patience. But, if you're willing to put in the time and effort, you will be rewarded handsomely.Forex can be highly volatile that can change in an instant. You need to educate yourself about this nuanced trading system. If you go into forex blind, you may come out broke. 9 Forex Trading Tips for Beginners That Save You Money: Are you new to the forex scene? Before you start trading, read on to discover the 9 best forex trading tips for beginners that actually work and save money. 1. Go in with a Plan:This goes for all trading markets. Don't start investing without a strategy.What do you want to get out of the forex market?This is not the time for pie in the sky thinking. You want to have realistic goals about how much you can make based on your available capital.If you want to make money, you have to be disciplined. Especially in the forex market. 2. Test the Waters Before You Dive In: Forex is not your father's stock market. There's a lot of new methods and approaches you need to learn.The best way to thrive in this new world is to practice. It might sound silly to trade fake money. But, this is how you can be sure you won't waste real money when you begin.There are many demos out there online. FP Markets allows you to trade for real but also has some great demos for you to practice with. 3. Find the Right Broker for You:You wouldn't climb Everest by yourself without a guide. 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Or maybe technical analysis is more your speed.Regardless of your approach, make sure to stay consistent. That's the only way to truly understand the market. 5. It Shouldn't be "You vs. the Markets" Some traders like to take an upstream approach to invest. They go against the trends to try and guess what's coming next.Don't try to be a soothsayer. Going against the market on a whim will only bring you stress and failure.Safe, diversified investments in profitable economies are the sure-fire way to go. 6. If It Sounds Too Good to Be True, It Is: As the forex market heats up, everyone is looking to get rich quick. This is not that type of market. However, that doesn't keep people from trying to take advantage of you.There's robot software available that claims to have mastered the market. They invest your money based on their automated programming. You're just supposed to sit back and watch your money grow.Snake oil products like this don't work. The forex market can't be broken by an algorithm. It needs the complexity and patience of the human brain to understand. 7. Be a News Junkie: Since you can't use a robot to help, you need to turn yourself into one. That means always feeding your brain with current events.The value of the currency is based on many factors. Weather can deplete its value. A popular new leader for the country could raise it considerably.If you can keep up to date on what's going on in the world, you can spot a trend-right before it becomes one. 8. Step Away From Your Computer:Forex is a 24 hour a day market. But, that doesn't mean you should be on it for 24 hours a day.You need to stay sane and keep an objective perspective. Take breaks throughout the day to clear your head. Come back refreshed and ready to pounce.Make sure to get a good night's sleep too. The forex market will still be there in the morning. 9. Don't Be Shy: This article should help you get more comfortable with forex trading. But there's still a lot to learn. Another great resource is to go straight to the source.Try interacting with other forex traders.Maybe you're the type of person who hates asking for directions. Well, have fun being lost!The forex community tends to be open and supportive of new traders. There are no dumb questions, only the dumb people who don't ask questions. Check out some forums online and make some forex buddies ASAP. Use These Forex Trading Tips! Take these forex trading tips and start by planning your strategy today. Forex is a new world of investing for you. So you'll only get better over time.Did you enjoy this article and want to learn more? Then check out this beginner's guide to investing.Read Also:How To Start Trading On The Stock Market And Profit? What You Should Know Before Using ExpertOption

5 Times DOOH Helped Companies Reinvent Their Marketing

Digital-out-of-home advertising continues to speak to us in the most innovative language that everyone can understand and comprehend. That is why companies approach DOOH product marketing with excitement and now one plays it safe. DOOH is highly impactful, remarkably creative and, unlike most of the traditional ways of advertising, is literally impossible to block or ignore. Thus we’ve figured it’s just the right time to make the top 5 list and pinpoint the times DOOH helped companies reinvent their marketing. Listed below are the most inspiring, engaging and entertaining ways DOOH is used for effective marketing.A friendly warning: please refrain from any marketing reinventing through DOOH until you’ve found a digital signage software provider that fits your brand. Establishing a fully-functional digital signage network is a challenge, so my suggestion is: make a 5-10 key qualities list for DS and go from there. Honestly, there are staple requirements that will help you to make the most out of each display. Your DS soft should be able to play key media formats, integrate another innovative tech, and play interactive content. DS should allow you to seamlessly run a growing network, have a good health system in place, etc. The designs have to be exciting and up-to-date, and there is always a very important matter of quality customer support. Whatever it is for you – list the key requirements and start your search. We’ve spent a good couple of months searching and testing out DS soft, fortunately, we are pretty happy with our Kitcast digital signage software (check them out at https://kitcast.tv/). Best Examples of DOOH Advertising: i) That time we all wanted a Burger King Whopper. Calling me a Burger King fan would be a bit of a stretch, what I am though is a huge fan of their marketing. 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This award-winning campaign is hard to forget: Pepsi MAX has shown us an amazing and unbelievable experience with their innovative DOOH. Life-like lions, aliens and UFO’s, meteors, and people getting dragged underground by octopuses were all appearing before people’s eyes on a morning bus stop. We urge you to watch the promo video for Pepsi MAX - more than 8 000 000 people did! It is one of the most watched ads on YouTube. It was high-tech, creative, entertaining and to this day one of the most unforgettable DOOH marketing campaigns out there.v) That time the Emoji Movie digital-out-of-home won London. Let’s end our list with a really bad movie and a remarkably great augmented reality and DOOH marketing campaign. Sony Pictures has brought a very creative and fun campaign to the streets of London with just a billboard, augmented reality and facial recognition soft. Advanced soft was used to turn the passersby’s into emoticons, it was able to identify gender, emotions and facial expressions with a very impressive speed thus managing to bring AR experience to the high-foot traffic street. The campaign’s reach and “shareability” was up there with the best of them.Read Also:Effective Ways To Utilize Digital Marketing Avoid These 5 Mistakes Before Starting An SEO Signs Your Traditional Marketing Campaign Is Working A Guide To Running Your Instagram Marketing Campaign

Should You Consider Outsourcing Your Brand’s Marketing Campaign?

If you’re in higher management, you strive to make sure your marketing team is doing its best to market your brand and bring in leads to the sales team. Lest outsourcing becomes ponders publicity, keeping your organizational processes internally is crucial to you because you want to keep control over operations, and you want to keep costs at a decent minimum.Now you’ve realized that internalizing all of your online marketing efforts might not be working out as well as you’d imagined.Businesses that outsource marketing have specialized marketing services on their side, collaborating with them with every campaign and a new initiative to make sure it’s successful.Online marketing services are often more efficient than an in-house marketing team and, more often than not, more affordable. Systems are even created to make sure your brand still has control over activities and the reputation of the company.Outsourcing your marketing efforts can be a great option if you understand the importance of a powerful marketing campaign but don’t have the resources to do it by yourself. Who Can Benefit from Outsourcing of Brand Marketing Campaign? Many companies and brands decide to outsource their marketing activities to help them create brand awareness and generate leads. But certain businesses tend to use outsourced resources to implement their marketing agendas. Here are some of them. 1. Early-Stage BusinessesUpscaling a new business is a challenging and stressful job. You have many decisions to make while developing new services and products.At the early stage of the business, business owners often concentrate their efforts on creating the product and do not have the financial power or the time to hire full-time marketing people.As the company prepares to launch their service, they need to develop a brand image. An outsourced marketing agency often handles the processes that design the style guides and website and creates the company logo. 2. Growing CompaniesWhen companies launch their service or product without problems, they often enter a high-growth phase to quickly bring supplementary marketing resources.Outsourced marketing services provide the necessary talent and resources to increase revenue growth without adding a lot of overhead.More often than not, businesses in growth stages cannot afford the time it takes to train and hire new staff members.Outsourced marketing firms or Virtual PA services provide expertise and flexibility during these growth stages. Often, venture capital firms invest in companies at this stage and use the influx of cash to accelerate growth through social media platforms, content marketing, SEO, and digital advertising activities. 3. Companies with Large Marketing TeamsGlobal organizations hire hundreds, if not thousands, of marketing professionals to back their brand and sales initiatives.These enterprises will often use outsourced firms and professionals to provide crucial services. For instance, a company will hire outsourced professionals to promote an event, save money or launch a new project.Outsourced resources are often more affordable than in-house professionals. The company may want to skyrocket a specific product line and outsource for a short-term initiative. 4. Niche CompaniesBrands and companies that operate in specialty markets like engineering or biotechnology may find it challenging to hire in-house marketers with the experience and the know-how they need to create and launch content marketing campaigns.Outsourced marketing services often specialize in a specific niche market. They bring not only valuable resources but also experience in these unique markets.Virtual assistants, for example, combine technical expertise with marketing education or experience. These professionals work in leading organizations and have a greater understanding of the market than full-time professionals with little experience. When To Do Outsourcing? If you do not see the results you want from your in-house marketing team, then you should consider outsourcing.Your in-house team is working relentlessly with the goals set before them, but the results continue to be short of optimal. Staying on top of performance and campaign optimization isn’t easy. Often in-house teams have no time to optimize these campaigns for better performance, so they end short of hitting their goals.Evaluating the results of marketing efforts is critical to the success of a team not only in-house but for outsourced professionals as well. If it’s been a few months since your brand launched a great marketing campaign, it might be time to outsource marketing. a. Your Marketing Team Is Burned Out In marketing, there is graphic design, copywriting, SEO, website development, email marketing, lead generation, and so much more. How many professionals do you have in your team?Do you have someone assigned to each task involved in marketing, or do you have one marketing guru filling many hats?A copywriter can’t be a graphic designer and vice versa, but so many entrepreneurs expect so much from one marketing employee. One team member cannot meet the massive marketing demands in today’s market. b. You’re Always Running Out Of Time You’re planning a stellar email campaign this month, but your team ran out of time, so you reschedule it. You’re rushing to get the offer, the Facebook posts, and the blog posts out before Christmas.If you feel like you’re always running but never get anywhere, then it might mean you don’t have the necessary systems or strategies in place to run efficiently. c. You Lack Proper Strategy Getting things done might feel rewarding, but those things are time idlers instead of business generators when they are not part of an overall strategy.Posting on social or sharing a blog post is useless unless you have a purpose of reaching your goal. Sharing for the sake of staying active on social media platforms is not a real strategy. You feel the pressure of staying active online, so you ask your marketing team to ensure the social accounts are active always, but you don’t give them a genuine reason.As a business, you have income goals, but if you lack a proper strategy to meet those goals, then you might want to consider outsourcing digital marketing services. Summary That’s all about the logic behind considering outsourcing your brand’s marketing campaign. I hope the article was intriguing enough to make you understand why you should outsource the marketing campaign. The rationale is justified above along with specific situations to make your concept clear.Wanna clear any doubts? Drop your queries in the comment area below. Read Also:What You Need to Know When Outsourcing SEO How Legal Services Outsourcing Aids Law Firms and Legal Departments Balancing the Books with Outsourcing – Virtual Receptionists 9 Things Conservatives & Liberals Have in Common How To Reduce The Operating Cost of Your Business?