How to Use Videos to Get Real Estate Leads from Social Media with Little Effort

10 December 2020

Being a real estate agent is already a tough job. With all the other agents out there and the competitive market, agents need to do their best to win their share of the market. But it has become even harder in the market since the direct marketing strategies are not as effective as they used to be. hard-earned cash is spent on ads on Facebook and Google and little is returned. The Roi of direct marketing strategies is not satisfactory. This does not seem to be a one-time decline in the performance of direct marketing methods. There seems to be a logical and meaningful trend emerging in the market: the audience is exposed to too many marketing messages and has started to ignore all-the-same ads.

However desperate it might make agents, especially those new to the business who do not enjoy the advantages of word of mouth and referrals, repeating the same mistake over and over is not going to fix anything. There should be another turnaround to this predicament. And that is to look at the problem and think of what the audience wants.

Contents

1 The Root of the Problem: Bad Content
2 Videos, Videos, Videos
3 Social Media, Automated
4 Final Words

The Root of the Problem: Bad Content

Real estate just like any other field in business is overwhelmed with the huge load of marketing messages in which real estate agents all claim to be the best, but most offer the same message. A brief look at the ads on social media platforms and Google shows that a majority of ads are centered around the agents and few focus on the needs of the clients.

“Content is king”, said Bill Gates back in 1996. Back in the day, he saw the potential internet has and saw the content as the pivotal point. The content indeed turned to be the king. In an era, where people are tired of all those ads with nothing to offer, content is the key to stand out and be unique. Of course, everyone can make content, but not everyone creates great content.

But what is great content? the long and the short of it: content that your audience is looking for on the internet. It caters to their needs and problems. Real estate is quite complicated in the eyes of the homebuyers and home sellers. They have many questions which they try to find answers to. Agents who focus on these questions and problems tend to become the go-to guy. The expert they are looking for.

Videos, Videos, Videos

We simply cannot highlight this enough. Watching videos is now easier than ever thanks to the advances in technology which has resulted in an increase in internet speed. Every day millions of videos are shared across different social networking platforms like Facebook, Instagram, Twitter, etc. on the other hand, YouTube as the biggest video sharing platform has made videos easier to watch. This is all good, but the problem is unlike watching videos, creating them is not easy. The great content we mentioned in the previous paragraph is offered best in the form of videos.

roomvu market update videos

A bad video should be better than no video, right? Wrong. Reputation and brands are so delicate in real estate that it is not recommended that agents risk them by using poor videos. As videos are hard to make many agents would rather stay away from them and forget about the benefits they offer. With a few searches on the internet, agents can find many great tips on how to record their own real estate videos and also the ideas to base their videos on. Another option is simply to hire professional real estate video creators to do the job for you. It might seem like extra expenses, but the ROI is definitely worth the cash you spend.

roomvu neighborhood bio videos

Social Media, Automated

Social media is one of the greatest avenues to generate leads in real estate. The features popular social media platforms offer, like Instagram live for real estate all help agents reach their audience on a larger scale. If you have the time, skills, and patience to manage a couple of social media accounts properly, create appropriate content, and keep it consistent, go ahead. But given the hectic schedule, most agents run; it is unlikely. The only way to make it as a real estate agent on social media is to keep it interesting, informative, and valuable for the audience and keep it going all the time. This is probably what keeps most agents away from giving social media a shot as they do not have the time, skills, content, etc.

roomvu

All these do not mean agents can’t enjoy the benefits of social media. In fact, social media automation systems like roomvu real estate social media automation calendar can take care of all from content creation to sharing them on social media accounts. There are many platforms that offer social media automation. roomvu does what needs to be done effortlessly and also offers a free calendar. All agents need to do is connect their social media accounts and pick the right content provided by the roomvu content factory and then let the technology do the rest.

roomvu social media calendar

Final Words

Whether agents like it or not, they can’t insist on old-school methods. Furthermore, direct marketing methods too are failing due to being all the same and offering no value. No one clicks on ads anymore. It does not mean that ads are bad. The problem is that they offer nothing other than a bunch of claims which the audience is sick and tired of. What is suggested here is that agents need to take on a novel approach towards their marketing efforts. Coming across as a helpful expert who is always out there sharing valuable information and helping the audience with their needs by providing insightful answers through valuable content in the form of videos. This mindset requires patience and consistency as the desired community is not built overnight. Thinking of customers and their needs and concerns as the highest priority instead of claiming to be the best agent out there, is the key to success in real estate’s highly competitive market.

Read Also:

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Commercial and Residential Construction: Key Differences

When it comes to construction, many business owners, who have faced residential projects before, are surprised at how different commercial projects are. The difference between commercial and residential construction approaches is big, starting from the volume of work and ending with regulationsWe’ve turned to the experts to list the key differences between commercial and residential construction. Knowing them is especially important when choosing general contractors and checking their portfolio, permits, and credentials. Commercial vs Residential Construction: DefinitionBefore we go further, let’s define commercial and residential construction. When we are talking about commercial construction, we mean creating a building for commercial purposes. It could be a store, office, school, factory, storage facility, warehouse, and more.When it comes to residential construction, it involves building something for residential living, including houses, apartments, condominiums, etc.At first glance, it may seem as if the approaches to these two types of construction are similar. However, they vary substantially. There may be a certain crossover between the skills of commercial and residential construction experts. However, a company that focuses on commercial construction may not have what it takes to deal with residential projects and vice versa. Regulations and Permits According to construction experts from afsgeneralcontracting.com, the key differences between these two types of construction are codes, regulations, and permits. Any kind of construction project requires special permits to be completed. For commercial projects, the number of these permits and codes is much higher than for residential buildings.Safety codes pertaining to parking lots, elevators, fire safety, and more are different for commercial properties. General contractors must have extensive experience following these codes since failing to do so could result in the entire project being done in vain.Commercial buildings come with elaborate concerns for electricity, IT, and parking. That’s why the level of complexity for working with such properties is much higher.Building codes and standards don’t just vary from residential to construction projects. They can be different in each state or even city. That’s why it’s important to check whether the general contractor you’ve chosen has experience working in your area. MaterialsAs soon as there is a building design in place, it’s important to identify materials needed for the construction project’s completion. Usually, materials required for commercial construction are drastically different from what you would purchase for a residential construction project.For example, an average residential building requires more wood since it uses a timber frame construction. Such an approach is considered to be cost-effective and well suited for buildings of smaller size.Even though some residential building owners prefer a steel frame for integrity, not too many agree. The reason is a much higher cost.Requirements for commercial construction project materials are stricter. The design is usually more complex than for residential needs. Timber framing often doesn’t cut it for large commercial buildings. Steel is the preferred material for companies building commercial properties. It’s resilient and allows for higher integrity and longevity of tall buildings.Obtaining large amounts of steel for framing requires an established relationship between a contractor and supplier. It may be easier for the residential owner to purchase timber directly from the vendor. However, in both cases, it’s better to rely on the contractor to find the right materials. Equipment and Training No matter how large and complex residential buildings can be, they are small and simple compared to some commercial projects. The large size of commercial buildings requires special equipment and workers’ experience. Operating tall cranes is different from working with aerial lifts. Meanwhile, the cost of such equipment, even if it’s rented, is much higher.Height-access equipment for commercial projects require specially trained operators. It’s also harder to find than aerial lifts for residential construction purposes.Some parts of residential construction projects are sometimes done by owners themselves or contractors using “How-to” videos. Even though it sounds questionable, these people often reach satisfactory results since the tasks aren’t hard.However, such an approach can never work for commercial projects. Mistakes that construction workers make with residential projects are much easier to fix than those occurring with commercial construction are. Meanwhile, commercial construction errors are likelier to result in a lawsuit.In most cases, residential construction workers need additional training to deal with commercial projects. Deadlines Commercial project deadlines are usually much stricter than their residential counterparts are. Higher construction costs and better-organized workflow usually mean that commercial construction tasks are executed much faster.For a company, a faster construction process means lower costs for labor and reduced financial investment. This motivates commercial construction workers to complete the project quicker.When it comes to residential projects, homeowners have a tougher time setting deadlines since they are prone to making changes. Meanwhile, some homeowners experience financial problems during the construction project, which may hinder deadlines.Residential construction projects require fewer workers than commercial construction does. This may also slow the process down. Costs The biggest difference between residential and commercial construction is cost. It doesn’t just stem from materials and compliance standards but depends on the costs of labor and equipment. The number of workers, as well as their experience and training, may reflect on the project costs tremendously. So can the use of specialized equipment, which is tougher to find and more expensive to rent.Residential projects require all of the above as well. However, due to their smaller scale, the costs go down proportionally.The approach to funding is different as well. For commercial projects, funding is found through bank financing, government agency or a wealthy owner/developer. Meanwhile, the homeowner usually funds a residential project through a loan. Final Thoughts Commercial and residential projects can be drastically different. The key differences between commercial and residential construction are materials, equipment, worker training, costs, and deadlines. When choosing a general contractor, the difference between the two is highly important since a company that deals with residential projects may not take up commercial construction tasks and vice versa.Read Also:Lifting and Rigging Equipment—Your Hardware Guide 3 New Age Engineering & Construction Technology All You Must Know About Construction Business Management Software

6 Expert Tips for Finding The Right Home to Buy

Buying a home is undeniably one of the biggest purchases in life. When it comes to that point, it really makes sense to think through cautiously, especially if you’re a first-time buyer. Whatever the case, buying a new home can be a lengthy and detailed process. Especially given the fact that the housing market changes all the time.Whether you are looking for a condo, turn-key or an underappreciated property, there are various things you need to take into account. Read on to learn more. 1. Starting Early Makes Sense You’re not just going to wake up one day and use up your life’s savings to get your dream home. There is a volume of house hunters just like you looking for the best house the market has to offer. So, if you start the search sooner, you’re likely to get a better home quote and mortgage price.You also need to understand that starting early is all about keeping yourself updated with the changes in the real estate market. For example, if you start the planning process early, you will be able to keep yourself aware of the up-and-coming neighborhoods, development projects and other new and exciting infrastructure that is sure to drive valuation and property prices higher in the next few years.When sellers put their homes out for sale, they usually get offers in a matter of weeks. Also, they don’t like when their listings stay on the market for too long. Have a savings goal and commit to a monthly deposit amount to help you get the money for your downpayment. Ideally, it all depends on when you want to buy the home. 2. Compare Mortgages Most buyers tend to assume straight off that a 30-year fixed mortgage is a right option for them. You want a mortgage that will pay dividends over the life of the mortgage. Take the time to use a comparison shop to review different mortgage plans from several providers before selecting one.With mortgage rates ever-rising, they’re expected to be 4.6 percent in 2018 and about 5 percent in 2018. As a customer, you need to know the variety of mortgage plans out there. You want to prey those rates that are low and affordable. A low rate will make it easier for you to qualify for a loan and you’ll save thousands over the course of the loan. 3. Get the Buyer’s Package Lenders are usually confident about buyers that come to them with a comprehensive package. Before you approach lenders, you want to put your best foot forward. Take it as a way of demonstrating stability and building a relationship from the start.Before you start your house hunting, prepare yourself with a package of materials, such as a copy of your credit score, proof of funds, and pre-approval letter from the bank. If you’re working with a real estate agent to find Rochester NY houses for sale, for example, they’ll help you collect all the relevant documentation. 4. Plan Your Down Payment This is one of the fundamentals of buying a new home. If you can afford to pay more than 20 percent in down payment, you can avoid paying mortgage insurance premiums. Determine the price range of the home you want to buy and be sure to save at least 20 percent of that amount as a down payment.To save enough down payment, you can get a second job, downgrade your home or live with a roommate, and sell some stuff. Avoiding habits that require you to spend money regularly. With a down payment, the more you save, the better. 5. Location Matters When considering a price range for your new home, location is one of the critical determinants. Ideally, home prices are far between depending on locations. For example, houses in the Midwest and South are more affordable. This is because you could get a 2-bedroom house for $250,000 in Chicago but you can get a 1-bedroom at the same price in Boston.If you’re looking for something that’s a little bit down the price scale, you want to take location into account. Of course, it depends on where you want to live. For those who are not planning to stay in their new home for more than five years, it helps to get something cheaper and affordable. Get the Right Home Buying a new home doesn’t need to be a scary affair. Most people have done it, and you can do it, too. It all starts with making the decision and staying committed to your resolution. Check with friends, colleagues and family members who already bought a house to share their experience and tips.Read More:Buying Or Selling A Home In Seattle? What Makes A Strong Foundation For Your Home We Buy Houses: Don’t Build Without Permits 5 Good Luck Plants That Deserves A Place In Your Home 5 Perfect Ways To Create Size Illusion In Room With Home Accessories

3 Ways To Simplify The Process Of Relocating

Moving out day is not too far away, and there is much cause for excitement. After all, relocating to a new house and environment is starting fresh, and you can’t wait to create the perfect home for yourself and your family.You may have already started figuring out how to get organized and start packing up as early as you can to relax when the movers arrive and focus on unpacking as soon as you reach your destination.And if you are starting to feel overwhelmed with the task ahead, you can always count on the expert packing services of companies like Darvills Of Leeds to help you get your belongings packed and ready to go.Although relocating can seem complicated because of the many details to iron out, there are some ways to simplify the process. Read on to find out what they are.Here Are 3 Ways To Simplify The Process Of Relocating:1. Dispose of, or donate what you no longer needAlthough you want to take all of your belongings to your new place with you, you might want to consider ridding yourself of things that could clutter your new house.Since you are starting fresh, you want to keep things organized and tidy and make your home as pleasant and comfortable as possible. This means disposing of or donating items that you no longer need.That way, you have fewer items to unpack and more storage space for those you use. Take time to sort through your things and determine what you should pack and what you can do without.Related Resource: 7 Helpful Tips During an Emergency Moving Process2. Make a checklist of things to doA checklist serves as a reminder of what needs to be done before relocating. Start by choosing a professional home removal service company by checking this website for more information.Your checklist also ensures that you keep track of your possessions and important documents. Then, as you complete each task, you can tick them off the list until you have accomplished everything.Then, when the movers arrive, you are ready to load your stuff and need not worry about missing any detail or accidentally leaving something behind.Related Resource: Things to Consider Before Relocating the Outdoor AC Unit3. Have an overnight bag ready for each family memberYou may be excited to get your unpacking done as soon as possible, but expecting to do it the day you arrive is nearly impossible. You will surely be exhausted from the move and need to rest and recharge for the next few days of settling in.Thus, each family member should have an overnight bag complete with essentials to tide them over until the boxes have been unpacked and placed in each room. Include clothes, toiletries, meds, phone chargers, and other indispensable items.If boxes have been labeled, it takes less time and makes it easier to unpack and organize. Relocating is something to look forward to as you have the chance to redo the place and make it feel like home.Avoid rushing the process by getting your plans on the way as soon as possible. Be systematic and organized, and you will find that relocating does not have to be complicated and stressful.Additional Resource:How does Junk Removal Work?The Five Most Important Things to Know Before MovingFurniture Removal Are an Uphill Task for the Home OwnerWhat to Expect from the Packages of Equipment Rental Companies?

How to Use Videos to Get Real Estate Leads from Social Media with Little Effort

The Root of the Problem: Bad Content

Videos, Videos, Videos

Social Media, Automated

Final Words

What To Leave Behind Once You Have Sold Your Home

Buy to Let Mortgage Explained

Tags

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

5 Factors to Consider in Choosing the Right Floor Colors

Top 4 Reasons to Outsource White Label PPC for Your Business

Follow Us

Recent

Navigating The Real Estate Landscape in Worcester: A Guide to Choosing the Right Estate Agents and Exploring Properties for Sale

The Impact Of Human Rights Legislation On Disability Discrimination Cases

The Impact Of Electric Bikes On Urban Mobility

The Role of Mental Health in Canadian Criminal Law

Related

Commercial and Residential Construction: Key Differences

6 Expert Tips for Finding The Right Home to Buy

3 Ways To Simplify The Process Of Relocating

How to Use Videos to Get Real Estate Leads from Social Media with Little Effort

The Root of the Problem: Bad Content

Videos, Videos, Videos

Social Media, Automated

Final Words

Share this Article

What To Leave Behind Once You Have Sold Your Home

Buy to Let Mortgage Explained

Tags

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related