What You Need to Know About Guest Posting in 2021

17 August 2021

Guest posting is a type of marketing that often gets an eyebrow raise. The truth is that there are many ways to utilize guest posting – some of them are excellent tools in your marketing arsenal, and others may get you on Google’s bad side. The key is knowing the difference and using only legitimate guest posting strategies.

But what does that look like? Here, we offer some pointers and helpful information from EraBright, a Black-owned advertising agency.

Contents

1 What You Need to Know About Guest Posting in 2021
2 Conclusion

What You Need to Know About Guest Posting in 2021

A great guest post is one that helps you, but also provides some value to the publisher and readers. Before getting started, target sites that make sense for your business. This helps your SEO strategy and avoids your link being viewed by Google quality raters as being “spammy”.

How to Find Guest Post Opportunities

There are many blogs out there that have a clear message to “contribute”, “write for us”, etc. These are great opportunities to contact them and find out more about their policies. If there are sites that you like and match your target, but they don’t identify that they accept guest posts, you can always reach out to them individually. Just remember that you won’t always get a “yes”.

Some tips for finding blogs that accept guests posts include:

Search for blogs in your market or niche
Choose blogs that are authoritative and have a high domain authority/rank
Choose blogs that have followers, readers, or high engagement
Assess the blog’s social media
Search Google for a topic and “guest post” and see what type of results you get. You may find other bloggers in your industry on sites that will also accept a guest post from you.

Writing a Great Guest Post

Once you have narrowed down where you want to submit a guest post, the next step is writing the content. The goal of guest posting is to bring attention to your brand, business, products, or services. Therefore, you want your guest post to be interesting and informative, and you want it to bring awareness to your brand.

Look at the blogs you are targeting and get an idea of the sort of content that is published there. Take note of blogs with a lot of engagement. You can use a similar style to successful posts, just make sure you match the tone of the site. You should also choose a topic that is relevant to your brand and the chosen blog. Write your content in a way that is “evergreen”, meaning it won’t become quickly outdated.

What about Backlinks?

For many people who guest post, the overarching goal isn’t to build backlinks. Of course, getting a do-follow backlink to your site is an added bonus. Increasingly, websites are only allowing guest posts to contain no-follow links, which means the link won’t go back to your site. While that’s bad news for backlinking, it’s not detrimental to your goal of brand awareness. After all, you can mention your brand in the article and provide a link, and also will likely have author information at the bottom.

One word of caution about backlinks – Google can penalize websites that have low authority or spammy backlinks. If the backlinks seem irrelevant, poorly placed, or low quality, it can actually hurt your Google ranking. The best way to avoid this is to choose legitimate blogs with a decent domain authority/rank, and avoid sites with a high spam score.

Conclusion

It seems like every year there are new guidelines and advice for how to manage digital marketing and SEO. Guest posting is one element that seems to be evolving more now than in the past, however. Increasingly, search engines are watching how sites interact and link to one another. For this reason, it is important to be selective in your guest posting adventures.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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How to Become a Great Travel Blogger: 11 Secrets

Writing an article while you are sitting on the ocean beach with a rainbow cocktail? Of course, you have seen the pictures of travel bloggers that seem nothing to do but enjoying exotic countries. They travel several months a year, taking gorgeous pictures, meeting new people, and exploring different cultures. Are you a white-collar who is sick of his job? Is your secret dream to pack your stuff and open the door to adventures? Well, if it is so, you should do your best to prepare for a great journey. But how do travel bloggers make money? What are they living for? What do you need to do first to start the blog? Does this business worth quitting your cozy office? We gather several secrets that will guide you while you are considering which country to choose for your first travel. 18 Hours a Day It is not a joke. As a rule, to achieve success, a newcomer has to run his own business in the real world 18 hours a day. Travel bloggers are not an exception. They apply efforts every day to create cool content and attract the attention of big advertisers. High competitiveness requires constant attention, so a blogger needs to work day and night tirelessly. Don't be misled with pictures taken on lovely landscapes because this is not such easy at it seems. Travel bloggers spend long hours at the laptop cursing all your life when Wi-Fi is poor. Create Content Maybe, you are an adventurous man or brilliant engineer. If you can't put words together when it comes to writing, your new business is sure to fail. You need a lot of talent to get popular on the Internet. So, before starting a blog try yourself in the writing field. Create something awesome and ask your friends or relatives for a review. Are you still uncertain of your own genius? Then practice! Write! Jot down your thoughts, create an essay and read it aloud. It will take at least several months to feel confident about your skills. You may find plenty of practical pieces of advice about essay writing on various online services. Find Your Audience Building trust relations with the readers is the most important task for any blogger. Why? The answer is simple. You just can't earn a decent income without a proper audience. No one will invest the money in your business. Get readers first. Find out who is your target audience. The money will come later. What is a Use of That? We read travel blogs, not just for fun. Mostly, tourists seek useful information about the place they are going to visit. Thus, creating entertainment content, you should never forget of those who will come to your blog searching for the timetables, prices, tips, and tricks. Include food recommendations, details where to stay or what to do in your story. Add to your excellent video entertainment and breathtaking photos. Do you think you have a sense of humor? Then make a joke! People like it! Gorgeous Photos Take pictures of everything you see and do while traveling. Remember that even the most mundane things will be in use when you create a story or supply your blog with additional information. You can take pictures of an airport and describe where a traveler can exchange money or find a bus station. Create Events Make your journey impressive and fascinating! Do you have favorite activities? What about getting a new experience? How about biking through India or climbing Kilimanjaro? Do some exciting stuff. Your readers will love it! Use Guest Posting Does no one seem to know about your blog? The best way to change it is to place guest posts on popular resources. The link will lead a new audience to your blog and sent you traffic. Besides, if you will post an article on reputable sources, it will help you with branding and credibility. Work via Social Media These days, social media are the most powerful promotion tools. 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You have to realize clearly what is waiting for you on this path. Otherwise, your travel blogger’s experience will be the most disappointing. So, we want to showcase that this is not a job but a lifestyle that has its own benefits and hardships.Read More :4 WordPress Plugins To Make Your Blog More Powerful Doing It The Right Way: Common Mistakes Every New Blogger Commits The 10 Wordpress Pluging Every Success Blogger Uses Bloggers, Beware! Blogging Mistakes You Should Avoid

How To Start A Blog Without Breaking A Bank?

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What You Need to Know About Guest Posting in 2021