Digital Marketing: Utilize Facebook to Support Your Hospitality Business

29 June 2018

When it comes to marketing your business in the digital world, you just cannot overlook the role of Facebook in connecting you with your targeted audience. By learning to use Facebook correctly, you can help your hospitality business go places. Many people are of the view that Facebook may not be a good addition to your digital marketing strategy when you want to promote your hotel or hospitality business, but that is not true.

A study has found that there has been a 41.1% increase in the number of Facebook users between the ages of 35 years and 54 years. The same study noticed an increase of up to 32.6% in the number of Facebook users who are between 24 and 34 years of age. Both of these age groups are more likely to travel and pick your hotel if you could connect with them through Facebook.

Now, it is important to mention that if you do not know how to use Facebook for sales and hotel marketing, you will be better off working with an experienced digital marketing company. However, if you have time and think you can take care of the campaign, you should pay attention to the following points which have been provided by Internet Marketing firm Web20ranker :

Contents

1 Be Sure to Optimize Your Facebook Presence :
2 Take an Initiative to Engage Your Fans :
3 Take Advantage of Paid Advertising Options :
4 Utilize Facebook as a Sales Channel :

Be Sure to Optimize Your Facebook Presence :

Do not think that you will automatically get likes and new friends just because you have set up a Facebook page for your business. It is important to optimize your presence first. This way, people are more likely to find you and then connect with you. For this, you should add categories to your page to make your business type clear and then give local information along with sharing a good description of everything.

Do not forget to upload exciting images of your location and hotel to grab people’s attention. Your ‘About Us’ page should also share valuable and accurate information. It also makes sense to add keywords to your Facebook pages, just like you optimize your website for your primary keywords. Taking this step would prepare your page for the graph search, which is a semantic search engine.

Take an Initiative to Engage Your Fans :

You should do your research to identify your target audience. Your first target should be people who may have already visited your property and stayed there for a while. Their posts will serve as a “social proof” for your prospective guests. To get good results, start investing in those people when they are in your hotel. Give them some incentive to like your page – an incentive could be as little as free internet access for a limited time.

Understand that your hotel business benefits from Facebook only when you encourage your guests and visitors to share their experience and valuable content. Similarly, you should share photos of local attractions and upload pictures of food to attract people. Promotional posts do not have high engagement rates, but you can still throw some offers once in a while to get good results.

Take Advantage of Paid Advertising Options :

Getting good exposure through ‘free’ ways of optimizing your Facebook page is a challenging task, especially after new algorithmic changes that keep news fees from being populated with brand messages. The good thing is that you can use paid advertising options to enhance the visibility of your posts and boost engagement. When done correctly, it also helps expand your fan base.

Through paid advertising, you can use options to find guests on Facebook using their email IDs that you may have collected when they were staying in your hotel. Once you have located those people, you can target them using Facebook ads. Certain paid features also allow you to gain access to friends of fans, which will help broaden your fan base.

Utilize Facebook as a Sales Channel :

While people do not primarily use Facebook to plan trips, it still serves as an important marketing and sales channel. People can utilize Graph Search, Nearby Places, and Reviews to make up their minds about selecting your property on their next trip.

However, to make it produce the desired results, you should also measure performance regularly. The number of likes certainly tells you something about the popularity of your business, but comments are even more important. Your star rating will also play a role here.

If after making every effort, things are not getting better. You may need to work with a digital marketing company to maintain a well-managed presence on Facebook. Be sure to do your research to let the most experienced marketing company take charge of your Facebook marketing campaign!

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Top 10 Zoho Alternatives in 2020 For Your Business To Adopt

Zoho is as yet one of the most unmistakable CRM platforms out there, however that doesn't imply that it's consistently the most ideal alternative for client relations executives. While it's viewed as truly outstanding and most moderate choices by many, there are still a lot of reasons you may need or need a decent Zoho alternative, particularly as your business keeps on developing and you need more refined features with regards to contract layouts or invoice formats.These choices are intended to be anything but difficult to utilize, available, and work for a wide scope of various business and pioneering styles.Thus, regardless of whether you're searching for a substitution for your current record or are searching for a Zoho choice to kick you off, these are probably the most ideal choices.Let’s look at some of the best alternatives to Zoho. 1. BonsaiBonsai is the best in general Zoho alternative in case you're searching for something to supplant a current record or have assessed Zoho and chosen it's not for you. The 14-day free preliminary is more than sufficiently long to get a feeling of whether the platform accommodates your style, and whether the instruments merit the spending of $19/mo to have.Bonsai has the upside of offering boundless customers and activities, which lets it scale with your business for more powerful administration.It additionally gives you admittance to agreements and recommendations the executives apparatus that makes it easy to make clear desires for each task you choose to take on.Time tracking software and the board make it easy to keep steady over what you're doing during that time and to discover better approaches to improve your work process. 2. ProofHubProofhub offers two distinctive membership levels, yet the most moderate variant of this software comes to $45 every month, bills yearly.This is an incredible community-oriented platform for your group, regardless of whether you're all working in a similar office or are spread the nation over. It incorporates significant programming like time tracking and verification and endorsement frameworks that help clarify where your consideration is required, and when.Undertaking the executive's devices join with a schedule and simple talk features to make it easy to connect and make fixed basic task objectives are met on schedule. 3 Moon InvoiceMoon Invoice is right there on top of the list of being the top alternative to Zoho. Moon Invoice has been developed to fill the gap of invoicing in every possible sense. Invoicing can take a huge chunk of your time and Moon Invoice understands it perfectly.Best for small businesses to large scale businesses, Moon Invoice doesn’t shy away from delivering elusive features to manage your finances, accounting, reports, keeping time logs, and everything in just one platform.Moon Invoice has different subscription plans for your business requirements. Various plans that come with significantly better results and lesser cost marks as one of the finest invoicing solutions. The score is a decent alternative for moderate-sized groups who need a shared climate that assists with smoothing out errands the board and undertaking arranging.The framework scales in cost, so the more features and progressed programming you need, the pricier it can turn into. The 5 colleague least additionally implies that Scoro is definitely not a decent choice for solopreneurs and little group organizations, and the cost can swell at the opposite finish of the range also.It's likewise important that a few features have their own expense, additionally determined per-client, which can expand the general cost of the stage. That membership style likewise makes it less difficult to add extra instruments and access just to the colleagues who need it, however, which can reduce expenses.All things considered, features like the undertaking load up, organizer, and schedule welcomes make cooperation straightforward, particularly in case you're working with a period of separation hindrance between colleagues.Score additionally assists with overseeing bills and funds, with even the most minimal membership levels giving important money-related trackers and bits of knowledge to make business arranging simpler. 5. InsightlyLike a few of the projects on this rundown, Insightly comes at a few diverse membership levels, permitting you to scale the features and usefulness of the software to meet the needs of your business as it develops and grows.It's cross-platform viable, even at the most minimal membership level, which implies that you can get to your Insightly instruments on a more extensive scope of gadgets, making it simpler to keep an eye on things when you're in a hurry.High membership levels take Insightly past an essential CRM, giving you admittance to extra devices to help drive and track deals, just as experiences into what is driving changes for your business. 6. ClarizenIn case you're searching for a big business class venture the board devices, Clarizen is one of the better alternatives out there. The multi-day preliminary on this instrument, similar to different platforms that offer a more extended preliminary attempt, truly encourages you to become more acquainted with the benefits of this device.The incorporated framework makes it simpler to get to and compose a few unique tasks immediately, all inside one shared group climate. You can likewise assign separate zones for various groups and tasks.Add to that the capacity to organize and sort out basic assignments, and even entire ventures and portfolios, and this makes managing bigger associations a lot less complex.In any case, that per-client cost implies that the expense can swell after some time, particularly at higher membership levels and with enormous groups. 7. CopperCopper has three distinctive membership levels, and you can buy in with month to month or yearly billing. However, taking into account that even their base level membership accompanies boundless clients and boundless undertakings, this is a shockingly reasonable Zoho alternative.The greatest impediment of the base membership is that you just get 10Gb free extra room.The instrument permits you to bring together the entirety of your task archives just as demonstrating a communitarian climate that makes it essentially simpler to monitor various individuals and groups inside your association.The intuitive schedule is moderately simple to utilize, while errands and clock capacities help to keep everybody on target and composed. It additionally makes it simpler to consider your group responsible for their advancement toward basic task objectives.Sadly, the base membership rate doesn't give you admittance to Copper Project's telephone support, yet the mid-level membership does, alongside a few extra apparatuses, and added stockpiling in the Cloud. 8. CeloxisThere are two unique approaches to buy into Celoxis, a Cloud form (cited above) with month to month and yearly membership styles, and an on-premise rendition where the software is introduced straightforwardly on your own workers.The on-premise alternative is a one time $450 expense, yet there are extra costs you might need to buy in to, such as progressing support and investigating from the organization. 9. ActiveCollabActiveCollab is an intriguing stage with regards to that it interfaces with Quickbooks, giving you some extra usefulness on the off chance that you decide to utilize it. ActiveCollab is likewise extraordinary in that as opposed to offering a few genuinely unmistakable membership levels, it has a base member with a $4 every month extra membership you can add when you need it. You can't get the extra membership without the base bundle, yet you additionally don't need to stress over losing significant features or capacities simultaneously. 10. Bitrix24Bitrix24 is an entirely versatile software that begins by offering a completely free form for private ventures and solopreneurs, however, that can develop to help boundless clients and undertaking estimated groups.Bitrix 24 offers a wide scope of various features, including on the web-store support, differing levels of free cloud-based capacity, and CRM advertising solutions. The specific features you get, and how helpful they can become, relies generally upon which membership level you pick.Bitrix24 is so feature-rich that it can on occasion be a drawback of this stage, just because it has a precarious expectation to absorb information and takes a decent cycle of involvement to figure out how to use all the software's features viably. Conclusion While we remain by each stage in this rundown similar to an extraordinary choice, and an incredible Zoho alternative, these are the best choices. Simple to utilize invoices, managing your finances in one place, all of these can be done easily. Choose from one of these invoicing solutions for your business and start invoicing.Read Also:9apps – An Alternative Other Than Google Playstore

CRM and ERP Combination for Business Solutions

A major component of running a business successfully -any business- is being able to have all your information integrated. At MCA Connect we have the ability to intertwine both your CRM and ERP needs seamlessly.Every business has 2 sides. You have the customer base side and you have your employee sides. Both of these sides are vital to your business success and both sides have unique needs. It is crucial for business owners to understand the needs of both sides. The owners can work with technology experts on how best to combine those two, ensuring that all needs are being met. Let’s take a look at each aspect and how it affects your business: ERP, Enterprise Resource Planning, is a vital component of your business’ operations. To run ERP successfully you will need to implement this software within your company. ERP software will help manage sales and marketing, human resources, accounting, manufacturing, order management, and distribution.Using ERP software effectively will help your company with product and purchase planning, manufacturing and delivery planning, inventory management, shipping and payment, supply chain management, accounting, marketing and sales, and customer relationship management. An ERP system can be comprised of a single suite of software or multiple software applications that can be integrated with each other.CRM stands for Customer Relations Management. This type of software is used to assist the customer-based side of your business. This software will help your business to keep track of customers and their purchasing patterns, identify business opportunities and new sales leads, streamline the sales process and reduce paperwork, automate the marketing process, manage social media, and facilitate support for current customers. You can purchase different software to handle all of these applications, but there are some all-inclusive software options available. So how do both of these functions work together? Both ERP and CRM systems will help your sales force automation and marketing automation. There is where the overlap ends. If you are using an ERP system that you like, then you can just integrate a CRM system.If your business is growing or you just need to revamp your current system, then it is recommended that you upgrade your ERP. Once you have your updated system in place, you can add in CRM components to best fit your company’s needs.Using a combination of both ERP and CRM systems will streamline your business and be a positive change for your company. By using both technology systems, you are integrating both sides of your business. A good combination system will allow you to be up to date with your manufacturers and suppliers and to have up to the minute info on orders and deliveries. Your company will also be able to accurately and quickly answer questions from customers and manage their needs. And everyone in your company will be using the same technology and will have access to all up to date information.This combined CRM and ERP technology will assist your company seamlessly and help it to continue to grow and be successful.Read Also:CRMDialer: A Zoho Alternative 6 Top CRM For Small Businesses In 2019 Cold Calling Script For Successful Sales Persons

Six Low-Investment Business Ideas You Can Start Today

Although they may already have a traditional 9-to-5 job, many people today are slowly beginning to realize that in order to have financial security, and they need to have multiple sources of income. Because of it, many people are looking to give up their daily jobs in order to become self-sufficient and start their own businesses. Even if they prefer not to completely leave their job, the general population has already realized that with the economic strain on income generated these days, they will need to have more than one source of income.Unfortunately, people are generally hesitant to do so and they might have a valid reason too. Starting your own business is not as easy as it sounds; in fact, successful entrepreneurs seem to think that if anything it is even harder than it used to be because of the many restraints present in today’s world. The main restraint being the amount of funding required in starting a business which, due to inflation, has gone up day by day. However, there still are many other options one can take to start a successful business which does not require a huge sum of money so here are 6 low investment business ideas that you can start today. 1. Offering services: While every business idea does require at least little funding, offering services to people requires no funding cost at all. It is a great way to earn money if you are looking to avoid taking small business loans or any other loan although that might be beneficial for some people. There are many services you can perform that do not require funding and are easy to master too as described below.Recruitment Services: Many local small or mid-scale businesses are interested in hiring suitable employees, and you could provide that service for them. It only requires you to build a database of potential employees and match them to the respective companies depending on what they’re looking for. If the person you recommended does get hired, they will pledge their first month’s salary or part of the salary to you, and in this way, you can earn money without investing a heavy amount of money. Party Planning: Providing party planning services might be a hectic job, but it is a job that pays well. Many people will pay a good amount of money to avoid going through the hassle of party planning and this is where you can provide that service for them. It won’t require any of your investment, and you can easily make a profit off of it. Once you’re experienced enough, this can easily be turned into a full-time job and then you can look to further expand your business.2. Online Freelancing:In today’s modern world, almost every one of us has access to an internet connection and a computer, online freelancing is one of the best options, if not the best, you can still take it if you’re looking to avoid a major business investment. If you feel like you possess an IT skill that people are willing to pay for, online freelancing is the way to go. With various freelancing portals like Fiverr or freelancing.com already available to you, all you have to do is to invest in a decent computer and a fair internet connection (if you don’t already have one). 3. Marketing Services: Businesses are always looking to expand their market reach and many local businesses in your area will be looking to do exactly that. That presents an opportunity for you as it is a service you can provide through either affiliate marketing or digital marketing, both of which require little to no investment at all. If you’re going the affiliate marketing route, the companies will provide you with their products that you’ll have to sell or the operations you have to advertise, so none of your investment is in play.Similar is the case with digital marketing in which companies are always looking for digital marketers to be able to provide marketing copy that is search engine optimization (SEO) friendly and can transform websites visitors into actual customers. You can provide this service through the comfort of your home provided you have an internet connection and a computer. 4. Online Product Marketer/Seller: Online product marketer or seller is somewhat similar to affiliate marketing with the only difference being that you’ll have to sell products directly to customers online. The only requirement from you will be to be familiar with the directory of the products of the company, and you won’t have to have any of your investment. The more products you’ll sell the higher you’ll earn as the earning is directly related to the commission made selling a product. Online market places like eBay and Alibaba have this option, and you can easily master it as it requires no real training. 5. Being a personal assistant:There are a lot of people who will pay a handsome salary to get all of their work organized and are looking for a personal assistant. Although this does require you to be available at times your employer demands so it may put a strain on your job; however, once you get around the timings, it is an easy to do a job that requires no investment and pays well. If you feel like this isn't the job for you, then its alternative is available which is to become an online assistant. 6. Social media consultant: With almost one billion people using popular social media today, businesses are looking to promote their products/service on social media. You can provide this service for them, and all you’ll have to do is to search for the right people/pages online and market the products to them. This is a risk-free business that required almost no investment since you can do this even from the comfort of your phone.Read More : 1. Make Your Business Popular Online 2. Building A Brand For Your Small Business3. Top 5 Types Of Startup Business Loans

Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Be Sure to Optimize Your Facebook Presence :

Take an Initiative to Engage Your Fans :

Take Advantage of Paid Advertising Options :

Utilize Facebook as a Sales Channel :

How to Improve your ROI on CMMS?

How To Buy, Sell And Disposes Boxes Through The Gaylord Box Exchange?

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Top 10 Zoho Alternatives in 2020 For Your Business To Adopt

CRM and ERP Combination for Business Solutions

Six Low-Investment Business Ideas You Can Start Today

Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Be Sure to Optimize Your Facebook Presence :

Take an Initiative to Engage Your Fans :

Take Advantage of Paid Advertising Options :

Utilize Facebook as a Sales Channel :

Share this Article

How to Improve your ROI on CMMS?

How To Buy, Sell And Disposes Boxes Through The Gaylord Box Exchange?

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

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