KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround

31 December 2020

It wasn’t that long ago that reports about KFC’s sales falling were drawing a rather dismal picture for the brand. And yet today, it’s standing strong as ever, proudly taking the title of the second most popular fast-food chain on the planet. Today in this KFC documentary, we will look into the strategies KFC used to regain its position.

The turnaround this brand managed to accomplish in a handful of years is rather miraculous in the world of business, and many can learn from its example. Some of the techniques used by KFC in its road back to the top can be adapted for small businesses that are working their way up their own niches.

Contents

1 KFC Documentary: Brand Revival
- 1.1 1. Make Advertisements Branded And Fun
- 1.2 2. Make Your Customer Feedback Count
2 KFC Documentary: Final Thoughts

KFC Documentary: Brand Revival

After KFC fall to the ground and fail to satisfy their customers with their product in 2013, they decided to connect with the customers on the emotional levels and started marketing business once again. This time they took the help of the digital platform to reach out wider bandwidth of audiences.

1. Make Advertisements Branded And Fun

Ads are annoying, and people skip them, right? Well, KFC managed to create a series of ads that people were really looking forward to watching. Each was an entertaining clip featuring ‘Colonel Sanders’ in some new interesting role. Colonel, the founder and greatest asset of KFC, is the embodiment of the brand today. On the contrary, the company is immortalizing him by turning him from a real-life showman and marketing genius into a fictional hero who has his own fan club. There are even books about his rise to the brand icon role now.

KFC Ad

A small business will not be able to launch a multimillion campaign with fancy ads, but you can create a character that will give a personality to your brand. Choose something or someone that your target audience will be able to relate to. Your goal is to make your marketing seem less like self-promotion and more like a friend or idol offering advice.

2. Make Your Customer Feedback Count

One thing that KFC has always been focused on was delivering a top-quality customer experience. One of the main methods the brand uses to achieve that is directly asking for feedback and actually using it. All you need to do in order to share your opinion and be heard is to fill up the KFC survey. Have you ever done this yourself? Did it help improve the service or address any issue you had? Did you feel like you can contribute to the betterment of your favorite fast-food restaurant by taking that survey?

Considering how smoothly the KFC customer service runs, the answers to those questions are most likely ‘yes’. And that is what a small business owner should learn from KFC. You need to establish a way for your customers to provide feedback (a customer satisfaction survey is a good start). Then, you need to pay attention to that feedback and follow up on it immediately. Today you can find or develop specialized solutions that will process this information to make this easier. That’s why the survey format is optimal for small companies that cannot hire a full-time call center service.

KFC Documentary: Final Thoughts

Of course, there was more to KFC’s triumph, like leveraging humor as well as extensive work in local market research and launching dozens of localized projects, like traditional menu changes. However, as a small business owner, you need to start with things that can bring tangible results right away.

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Custom Standup Pouches for Small Businesses

In 2018, the number of businesses that were using standup pouches increased by a high percentage. The custom printed pouches offer more to small businesses when it comes to convenience, affordability among other many other features. Gone are the days when businesses ignore the importance of proper packaging, small businesses are now investing more money into the packaging. The businesses that benefit the most from stand-up pouches are the companies dealing in food and beverage. Unlike the big companies, medium-sized and small companies can't sell a lot of merchandise in the retail stores.Due to this low sales return, many small businesses will focus more on cutting costs, and one of the sectors that suffer the most is the packaging. A small business owner will find it more affordable to use paper bags to pack their items. To add a little twist to the packaging, they will add a simple label on the packaging to brand their product. However, with time as the number of consumers grows, this form of packaging no longer seems like a feasible idea for your company.Your production quantity has to increase, and you have to adopt a new packaging strategy. Your old packaging style will be subjected to errors like wrong labeling or the paper bags getting torn and the products getting damaged. These simple mistakes within a short time start to bring losses in the production which cannot be ignored. At this juncture, most small businesses have no option but to adopt the custom stand-up pouches. What Are The Options Available With Stand-Up Pouches? Stand up pouches come with plenty of options, that a small business can utilize to make sure they deliver the best services in packaging their products. In addition to that, they come as a cost-effective option especially if you are a startup company.The standup pouches can be used in packing a wide variety of products. Compared to the ordinary paper bags, the standup pouches can withstand any form of roughness without getting damaged. The standup pouches cannot experience other challenges faced by paper bags like wrong labeling since they have the option of the company printing their label on the pouches.Label pasting or printing can be done anywhere and is also very cost-effective; you have a wide variety of printing options for your label. Depending on your production supply you can consider label pasting or label printing.The challenge with label pasting is that it is not very efficient when dealing with a large stockpile. Label printing offers a more attractive option. A small business can opt for custom printed standup pouches. The custom printed pouches are also cost-effective in the long run. What Are The Printing Options Businesses Can Consider? There are several printing options small businesses can consider. The printing options are high quality and offer flexible packaging options especially with food and beverage products. The printing of one’s product details has many advantages: it’s a useful visual marketing strategy, the printing of the brand in beautiful colors and letters increases the attractiveness of the packaging of your product, improved brand awareness, and lastly increased sales.Small businesses benefit from reduced cost in production by adapting standup pouches since the bags are very affordable. They are cheap and have low minimum run.If you compare the cost of a folded cartoon and that of standup pouches that are customized, you will find that the standup pouches are way cheaper. Since they are more reliable when it comes to protection of the product, then you don’t have to worry about your products getting damaged in storage or during transportation. The space used in storage when you sue the standup pouches is less compared to the other packaging options used by other companies.When picking your standup pouch design, it’s essential for your team to answer the following questions: 1. What kind of product is your small business producing and selling: How delicate is your product, what is the size of your product and what are the materials used in making your product? Simple facts like the perishability of product and the shelf life will play an important role in picking the best standup pouch design for your product. Each product has some logistics that must be taken into consideration when designing its packaging. 2. What is your target market? Who will be buying your product: Understanding the nature of your target market and their preferences is very important? For instance, the packaging you use when designing the packaging for men’s’ products will be fairly different than those used for those on women’s’ products. When surveying your potential clients, special things like age, sex, preferences, culture and religious boundaries have to be taken into great consideration. The ability to fully understand your customer will give you an idea of what packaging to use that they will find very attractive. If you are targeting the older generation, you will consider using larger texts in your printing, while a target market that is more affluent will want something that is classier and more luxurious. 3. How will your client buy your product: will the product be purchased in a retail store or online? Products that will be sold online don’t face the same stiff competition from similar products like the goods that are sold in a retail store. If you are products will be sold online then you don’t need to have extra space in the packaging as this will make the product to rattle a lot, or it will bend when being transported. If your products will be sold on the shelves of a boutique, then the packaging needs to eye-catching and cute.After answering these questions, you will have the opportunity to come up with different ideas on the ideal packaging to use. Product packaging is a practical tool since with the proper packaging you will be able to tell a story of your product. This means your story needs to very engaging, sensual, and awakens all the senses in a potential buyer. With the above questions fully answered your team will get a chance to come up with a packaging that will not only secure the product but also sell it to the current and potential buyers.Read Also:Building A Brand For Your Small Business 5 Ways To Reduce The Packaging Cost In Your Business

Starting A Small Business – Finding Your Target Market And More

Starting a small business can be an exciting step towards entrepreneurialism, yet there are numerous considerations when embarking on this path.As part of your startup plan, it is vital that you save enough cash to launch your business successfully. Furthermore, creating a marketing plan to reach out to specific demographics and psychographics of target consumers should also be top of mind.Find your target marketFinding your target market can seem like a daunting challenge when starting out in business, but starting by talking to existing customers can be the key to unlocking success. Start by talking to those who already invested their hard-earned cash with you: They provide invaluable information about why they shop with you, what they like about it, and their goals for doing so.Look at your sales data from POS and CRM systems to gain a clear understanding of which products and services are selling well in your area, which gives an indication of what the target market wants and allows you to tailor marketing efforts towards satisfying that demand and bringing in more business.When trying to identify your target market, it's essential to keep in mind that finding an optimal focus requires treading a fine line between having too narrow a focus and going too wide. Aiming too broadly will lead to wasted efforts and may prevent your business from receiving its due consideration from customers; yet too narrow of a focus may impede business expansion efforts altogether. You can visit https://magneticmarketing.com/blog/why-your-secondary-target-market-matters-more-than-you-think for more information. The more research you conduct at this stage in your business, the better prepared you will be.Once you have identified your target market, the next step in starting up a business should be finding additional funding. This will enable you to expand operations and reach more customers as well as scale up products or services -- such as by opening physical locations or hiring employees.Get to know your customersBefore starting your small business, it's crucial that you conduct sufficient research into who your ideal customers are. That way, you can create a strategy to get in front of these potential clients; those who will return again, recommend your brand to friends, and praise you on social media - the people that will drive its growth.Getting to know your customers is an integral component of starting up a small business. By understanding their wants, needs, and buying patterns you will be better equipped to target advertising and marketing efforts and offer exceptional customer service resulting in long-term customer loyalty and increased sales.Researching your target market means first understanding their preferences and spending habits as well as their preferred brands and products. This knowledge will be crucial in creating your business model, product offerings, and marketing strategy; additionally, it will prevent unnecessary resources being wasted on products that don't resonate with their target demographics.Preparing to start your own business means setting aside enough funds to cover startup expenses and remain ahead of bills until profitable. This involves setting aside savings and investing in your company, as well as managing cash flow to pay off debts, purchase inventory or supplies and cover daily bills until profitable.Be familiar with local resources available to small businesses, including the Small Business Administration and local chambers of commerce. Many of these organizations provide free workshops and webinars designed to give you the knowledge and tools you need for success.Do not forget to register your business and secure any necessary licenses and permits, such as articles of incorporation or operating agreements, an EIN (employer identification number), DBA name (doing business as) name registration forms as well as income tax forms as soon as possible. Additionally, obtain any relevant industry and location-specific licenses and permits needed.Get to know your competitionAs you develop your business idea and market, it's essential to get acquainted with existing companies filling this niche. Conducting a competitive analysis can help you distinguish yourself from them and draw in customers.As part of starting your small business, it is also essential that you become acquainted with all laws and regulations associated with doing so. Speak to an accountant experienced in small business accounting to gain more insight into these requirements that apply specifically to you.Once you've decided on all the details surrounding starting a business, it is time to save up for startup costs. Many small companies choose to fund themselves through personal savings while reinvesting any profits back into the venture; if your plans are more ambitious than this though, additional funding might be necessary.Before selecting the optimal method for funding your business, you'll also need to set up an accounting system and evaluate the costs associated with running it. Register your company and buy insurance coverage that will protect against financial losses, theft, property damage, and customer lawsuits. You can visit this site to learn more.Create a marketing planYour marketing plan serves as an essential guide that will enable you to set goals, understand your audience, and optimize the impact of campaigns. It also serves to keep everyone on your team focused on what really matters.First and foremost in developing your marketing plan is stating your mission, vision, and values. Doing this puts all the information contained within it into proper perspective while helping to explain why you're undertaking such efforts.After identifying your target market and competition, the next step should be defining your marketing strategies that will reach them - this may include social media posts, email blasts, and billboard ads.Be sure to consider what competitors are doing as you formulate your approach; pay particular attention to any response they're getting from their audiences when developing this list of tactics.Your marketing plan should also include a budget that outlines how much each of the strategies will cost to execute, helping create realistic expectations about them and setting out what could happen if something does not go as expected.Once your marketing plans are in motion, it is crucial to create a timeline. This will allow you to assess when results from your efforts will begin appearing and allow any necessary modifications or modifications if needed.Read Also:How You Can Invest In Your Small Business6 Incredible Tips To Reach Your Small Business CustomerHow To Apply For And Get The Employee Retention Credit (ERC) For Small Businesses

Resolutions To Help The Small Business Owners To Avoid Being Bankrupt

Business is not something that can be started with a certain amount of cash. There are various factors how a developer starts creating a relationship between a borrower and a lender. This means that unless you are fully grown to start a business, you will have to undergo the requisite details of taking a loan from a formal financial institution. It is evident that the mode of this loan taking business is many but still it has a more or less similar process. However, in this process, there may be some that may lead to a misleading way of this entire process. With quite an effect misleading of this particular aspect leads the business to grow his debt. Read also: How Industry-Specific Loans Can Support Your BusinessReasons to fall into the ditch The lenders tightening their interest rates on the borrowers or with the increased rate of interest the borrowers tend to suffer the most. Many such small businesses lead to some misleading happenings fro not dealing the debt well. There are reports claim that ten present of the ratio gets bankrupt due to this debt issue. Thus, there need to cater to some ways in dealing with this massive issue to help the firm from getting some critical strategy in leading the business. The methods are necessary to save your business from being among one of those ten percentages.Avoiding extra charges There is an essential requirement to curtail and control the payment structure and the useless expenditures when you are in debt. It is very normal to be in debt but in the same way it is equally important to file some resolution in catering to the relevant fact and figure about meeting the debt. Track the details and ensure that your priority is to meet up with the demand of the debt interest. Once you finish repaying it, you can easily fulfill all your luxuries.Have a record on your budget This is one of the prime aspects that have to be considered when you are one of the borrowers. You need to increase your turnover to ensure that you can create a balance. Implement any proper accounts of people who will be tracking your budget in details. Following your budget will also help you to keep up with the amount that you need to repay. You can also move to the visit here option of different software that has been developed for tracking your business records. This keeps you in the upfront to deal with any issue faster.List your prioritization There is an important way how you can make yourself and your business stand in a better position. It is important to take a note of some important details about your lenders. Figure out the details initially and update the list whenever you finish paying one. Initially, it is claimed to repay the smaller amounts. List them according to the date of the lease. In fact, keep a calculative note on the interest rates and make sure to repay the high-priced loans as fast as possible. Designate your turnover into sections and maintain a separate account for clearing your debts every month. Read also: Six Pointers to Starting a Successful Business

KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround

KFC Documentary: Brand Revival

1. Make Advertisements Branded And Fun

2. Make Your Customer Feedback Count

KFC Documentary: Final Thoughts

How to Market a Small Business in a Big City

Importance Of ADP Payroll Services For Small Businesses

Tags

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Custom Standup Pouches for Small Businesses

Starting A Small Business – Finding Your Target Market And More

Resolutions To Help The Small Business Owners To Avoid Being Bankrupt

KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround

KFC Documentary: Brand Revival

1. Make Advertisements Branded And Fun

2. Make Your Customer Feedback Count

KFC Documentary: Final Thoughts

Share this Article

How to Market a Small Business in a Big City

Importance Of ADP Payroll Services For Small Businesses

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related